Director, Portfolio Marketing

📌 Core Information

🔹 Job Title: Director, Portfolio Marketing

🔹 Company: Rockwell Automation

🔹 Location: Hybrid (Milwaukee, WI & Mayfield Heights, OH)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing commercial strategies for Rockwell Automation's global portfolio of products, services, and solutions.
• Collaborating with business units, sales, and other stakeholders to drive portfolio awareness, demand creation, and enablement.
• Leading a team of marketing professionals and providing mentorship and guidance.
• Bringing a customer-focused, solutions mindset to guide and lead portfolio teams.
• Optimizing marketing investments across the portfolio to maximize returns.

ASSUMPTION: This role requires a strategic thinker with a strong understanding of the industrial automation domain and Rockwell Automation's portfolio to drive commercial success.

📋 Key Responsibilities

✅ Develop and implement commercial strategies and programs that maximize customer demand and sales growth for Rockwell Automation's global portfolio.

✅ Collaborate with business units, sales, and other stakeholders to drive portfolio awareness, demand creation, and enablement.

✅ Lead and mentor a team of marketing professionals to drive portfolio marketing efforts.

✅ Bring a customer-focused, solutions mindset to guide and lead portfolio teams.

✅ Optimize marketing investments across the portfolio to execute strategy and maximize returns.

✅ Manage industry analyst relations to influence the buying process and improve portfolio roadmaps.

✅ Collaborate with sales and partner enablement teams to create plans and oversee marketing contributions to drive sales and partner adoption of the portfolio.

✅ Develop thought leadership pieces to position Rockwell Automation's portfolio effectively and deliver business outcomes.

ASSUMPTION: This role requires strong collaboration, communication, and project management skills to drive success across multiple teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: Minimum of 12 years of strategy and marketing experience, with a successful track record of driving portfolio-oriented messaging.

Required Skills:

• Proven ability to develop and execute multi-year plans.
• Excellent written and verbal communication skills.
• Strong interpersonal and collaborative skills.
• Proven ability to build effective, cohesive, and collaborative teams.
• Experience in budget management, including multi-year investments, capital, and people.
• Experience in the industrial automation domain, ideally with a depth of understanding of Rockwell Automation's portfolio.

Preferred Skills:

• MBA preferred.
• Experience in a global matrix organization.
• Demonstrated ability to build effective, cohesive, and collaborative teams.

ASSUMPTION: Candidates with experience in industrial automation and a proven track record in portfolio marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a Director-level role in the industrial automation sector with 10+ years of experience)

Benefits:

• Health Insurance (Medical, Dental, Vision)
• 401k
• Paid Time Off
• Parental and Caregiver Leave
• Flexible Work Schedule

Working Hours: Full-time (40 hours/week) with a flexible work schedule

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in the industrial automation sector with 10+ years of experience. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Rockwell Automation operates in the Automation Machinery Manufacturing industry, focusing on industrial automation and control systems.

Company Size: Rockwell Automation is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Rockwell Automation was founded in 1903 as Allen-Bradley, and later merged with Rockwell International in 1985.

Company Description:

• Rockwell Automation is a global leader in industrial automation and digital transformation.
• The company provides innovative automation control and information solutions to customers across a wide range of industries.
• Rockwell Automation is committed to helping customers improve productivity, increase energy efficiency, and enhance overall performance.

Company Specialties:

• Industrial Automation
• Manufacturing
• Safety Products
• Automation Systems
• Drives

Company Website: http://www.rockwellautomation.com/

ASSUMPTION: Rockwell Automation's extensive industry experience and global presence provide a strong foundation for growth and innovation in the industrial automation sector.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the VP, Global Marketing & Chief Marketing Officer.

Reporting Structure: The Director, Portfolio Marketing will lead a team of marketing professionals and collaborate with various stakeholders across the organization.

Work Arrangement: This is a hybrid role, requiring employees to work on-site at a Rockwell Automation location at least Mondays, Tuesdays, and Thursdays.

Growth Opportunities:

• Potential to advance to a VP or higher-level role within the marketing organization.
• Opportunities to lead cross-functional teams and drive strategic initiatives.
• Chance to gain experience in a global matrix organization and develop leadership skills.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Rockwell Automation's portfolio marketing efforts.

🌍 Location & Work Environment

Office Type: Rockwell Automation has multiple office locations, with this role requiring employees to work on-site at least three days a week.

Office Location(s): Milwaukee, WI & Mayfield Heights, OH

Geographic Context:

• Milwaukee, WI: Known for its rich history in manufacturing and automation, Milwaukee offers a diverse range of cultural attractions and recreational opportunities.
• Mayfield Heights, OH: A suburb of Cleveland, OH, Mayfield Heights provides easy access to the city's amenities while offering a more residential setting.

Work Schedule: Full-time (40 hours/week) with a flexible work schedule, allowing employees to work remotely two days a week.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to various work preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team or a hiring manager.
• In-depth interview with the hiring manager and other key stakeholders.
• Final interview with the VP, Global Marketing & Chief Marketing Officer.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Collaboration and communication skills.
• Industry knowledge and understanding of Rockwell Automation's portfolio.
• Leadership and team management skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Rockwell Automation's portfolio and the industrial automation industry.
• Prepare examples of your past accomplishments that showcase your ability to drive portfolio marketing success.

ATS Keywords: Portfolio Marketing, Commercial Strategy, Market Insights, Demand Creation, Product Launch, Team Leadership, Budget Management, Collaboration, Go-to-Market Strategy, Customer Focus, Competitive Analysis, Analyst Relations, Campaign Development, Thought Leadership, Market Trends, Sales Enablement

ASSUMPTION: Rockwell Automation's application process is designed to assess candidates' strategic thinking, collaboration, and industry knowledge, with a focus on finding the best fit for the Director, Portfolio Marketing role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Integrity
• Performance
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-driven and able to adapt to change?
• Do you possess strong communication and interpersonal skills?

ASSUMPTION: Rockwell Automation values candidates who are customer-focused, innovative, and results-driven, with strong communication and interpersonal skills.

⚠️ Potential Challenges

• Managing a team of marketing professionals across multiple locations.
• Balancing on-site and remote work requirements.
• Navigating a global matrix organization.
• Driving portfolio marketing success in a competitive industry.

ASSUMPTION: These challenges require strong leadership, communication, and project management skills to overcome successfully.

📈 Similar Roles Comparison

• Compared to other portfolio marketing roles, this position offers a unique opportunity to drive commercial success for a global leader in the industrial automation industry.
• Rockwell Automation's extensive portfolio and global presence provide a broader range of responsibilities and growth opportunities compared to smaller organizations.
• This role offers a clear career path, with the potential to advance to a VP or higher-level role within the marketing organization.

ASSUMPTION: This role offers a unique blend of strategic thinking, collaboration, and industry knowledge requirements, making it an attractive opportunity for experienced portfolio marketing professionals.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, resulting in increased customer awareness and demand.
• Conducting market research and competitive analysis to inform portfolio strategy and messaging.
• Leading a cross-functional team to optimize marketing investments across the portfolio, driving improved ROI.

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Director, Portfolio Marketing role at Rockwell Automation.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Rockwell Automation?
• What are the key priorities for the first 90 days in this role?
• How does Rockwell Automation support the growth and development of its marketing team members?
• What are the key challenges facing the portfolio marketing team, and how can this role address them?
• How does Rockwell Automation measure the success of its portfolio marketing efforts?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Rockwell Automation's marketing organization and portfolio strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://rockwellautomation.wd1.myworkdayjobs.com/External_Rockwell_Automation/job/Milwaukee-Wisconsin-United-States/Director--Portfolio-Marketing_R25-5289-2
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past accomplishments that showcase your ability to drive portfolio marketing success.
• Research Rockwell Automation's portfolio and industry trends to demonstrate your understanding of the company and its competitive landscape.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.