📌 Core Information
🔹 Job Title: Director, Privacy Product Marketing
🔹 Company: OneTrust
🔹 Location: Atlanta, Georgia
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic roadmap influence, working with product management and engineering teams to align the product roadmap with market needs, customer feedback, and emerging trends.
- Comprehensive messaging and positioning, developing and refining messaging and positioning frameworks to articulate the product's unique benefits and differentiators in a crowded market.
- Go-to-market execution, leading the end-to-end GTM process, including planning, executing, and measuring launch activities, driving cross-functional alignment to ensure successful product launches.
- Sales empowerment, creating compelling sales enablement materials, including pitch decks, product datasheets, case studies, and training resources, and facilitating regular training sessions for the sales team.
- Market and competitive analysis, conducting thorough market research and competitive analysis to inform product and marketing strategies, regularly updating the team on key industry trends, competitor moves, and market opportunities.
- Customer advocacy, fostering strong relationships with key customers to gather insights, develop case studies, and create advocates in the industry.
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a deep understanding of enterprise B2B SaaS products and a strong customer-centric mindset.
📋 Key Responsibilities
✅ Lead the strategic marketing efforts for OneTrust's Privacy Automation Solution, influencing product development and go-to-market strategies.
✅ Develop messaging frameworks and empower sales teams with necessary materials and training.
✅ Collaborate with product management and engineering teams to align the product roadmap with market needs, customer feedback, and emerging trends.
✅ Conduct thorough market research and competitive analysis to inform product and marketing strategies, regularly updating the team on key industry trends, competitor moves, and market opportunities.
✅ Foster strong relationships with key customers to gather insights, develop case studies, and create advocates in the industry.
✅ Plan, execute, and measure launch activities, driving cross-functional alignment to ensure successful product launches.
✅ Create compelling sales enablement materials, including pitch decks, product datasheets, case studies, and training resources, and facilitate regular training sessions for the sales team.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the business and the team. The ideal candidate will be adaptable and able to thrive in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in product management and marketing, with a strong customer-centric mindset. Proficiency in data-driven decision-making and a solid understanding of enterprise B2B SaaS products are essential.
Required Skills:
- Proven experience in product marketing, with a strong understanding of enterprise B2B SaaS products and a customer-centric mindset.
- Excellent communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences.
- Strong analytical skills and proficiency in data-driven decision-making.
- Experience with stakeholder management, influencing and managing multiple stakeholders internally and externally.
- Proficient in market research and competitive analysis.
- Ability to thrive in a dynamic, fast-paced environment.
Preferred Skills:
- Experience with privacy-related products or services.
- Familiarity with OneTrust's products or competitors in the privacy management space.
- Knowledge of current trends and best practices in product management, software development, and product design.
ASSUMPTION: The required and preferred skills listed above are not exhaustive and may evolve based on the needs of the business and the team. The ideal candidate will possess a strong skill set relevant to the role and have a growth mindset focused on learning and improving.
💰 Compensation & Benefits
Salary Range: $180,000 - $270,000 USD per year
Benefits:
- Comprehensive healthcare coverage
- Flexible PTO
- Equity stock options
- Annual performance bonus opportunities
- Retirement account support
- 14+ weeks of paid parental leave
- Career development opportunities
- Company-paid privacy certification exam fees
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on the information given in the job posting. However, it is important to note that the actual salary may vary based on factors such as the candidate's experience, skills, and the company's internal compensation structure. The benefits listed above are subject to change and may vary based on the candidate's location and the company's benefits policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on privacy management and data governance solutions.
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2016, with headquarters in Atlanta, Georgia
Company Description:
- OneTrust's mission is to enable the responsible use of data and AI. Their platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle.
- OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.
Company Specialties:
- Privacy Impact Assessment Automation
- Data Mapping Automation
- Cookie Compliance
- Website Scanning
- Vendor Risk Management
- Privacy Management
- Readiness Assessments
- Subject Access Requests
- Incident Management
- GDPR Readiness
- Data Privacy Readiness
- Data Privacy Accountability
- Data Privacy Management
- Breach Management
- DPIA Automation
- IAB TCF
- Consent Management
- GRC
- Preferences and Consent
- Third-Party Risk Management
- Audit and Compliance
- CMP
- CCPA
- GDPR
- LGPD
- ISO 27001
- and AI Governance
Company Website: www.onetrust.com
ASSUMPTION: OneTrust is a well-established company in the privacy management and data governance space, with a strong focus on innovation and customer success. The company's size and industry position provide opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level role, requiring significant experience and expertise in product marketing and management.
Reporting Structure: The Director, Privacy Product Marketing will likely report directly to the Vice President or Chief Marketing Officer and work closely with product management, engineering, and sales teams.
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work. The specific office days and remote work details will be determined based on the company's policies and the individual's needs.
Growth Opportunities:
- Potential career progression to a Vice President or Chief Marketing Officer role, depending on the candidate's performance and the company's growth.
- Opportunities to expand into other product marketing roles or take on broader responsibilities within the marketing organization.
- Growth opportunities within the product management or engineering teams, given the close collaboration between these functions and the marketing team.
ASSUMPTION: The Director, Privacy Product Marketing role offers significant growth opportunities, both within the marketing organization and across other functions within the company. The ideal candidate will have a strong growth mindset and be eager to take on new challenges as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work.
Office Location(s): 1200 Abernathy Rd, Atlanta, Georgia 30328, US
Geographic Context:
- Atlanta, Georgia, is the headquarters of OneTrust and the primary location for this role.
- The city offers a vibrant tech industry, with numerous opportunities for networking and professional growth.
- Atlanta is known for its diverse culture, rich history, and numerous attractions, providing a high quality of life for residents.
Work Schedule: The work schedule for this role will follow the company's standard work hours, with flexibility for hybrid work arrangements.
ASSUMPTION: The hybrid work arrangement for this role provides the ideal candidate with the flexibility to balance their work and personal life, while still having the opportunity to collaborate and build relationships with colleagues in the office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with a recruiter or HR representative.
- Behavioral and situational interviews with hiring managers and team members.
- Case study or presentation preparation and delivery, depending on the role's requirements.
- Final round interviews with senior leadership or executive team members.
- Background and reference checks, followed by an offer of employment.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences.
- Analytical skills and proficiency in data-driven decision-making.
- Experience with stakeholder management and influencing multiple stakeholders internally and externally.
- Market research and competitive analysis skills.
- Customer-centric mindset and ability to empathize with users.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Demonstrate your understanding of OneTrust's products and the privacy management industry in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and customer-centric mindset.
- Research OneTrust's company culture and values, and be prepared to discuss how your personal values align with the organization's.
- For the case study or presentation preparation, focus on showcasing your ability to develop compelling messaging frameworks and empower sales teams with necessary materials and training.
ATS Keywords: Product Marketing, Product Management, Stakeholder Management, Customer-Centric Mindset, Data-Driven Decision-Making, Technical Ability, Communication Skills, Market Research, Competitive Analysis, Sales Enablement, Go-to-Market Strategy, Messaging and Positioning, Customer Advocacy, Entrepreneurial Spirit, Adaptability, Growth Mindset
ASSUMPTION: The interview process for this role will be comprehensive and rigorous, with a strong focus on assessing the candidate's strategic thinking, communication skills, and customer-centric mindset. The ideal candidate will have a proven track record of success in product marketing and management and be eager to take on new challenges in a dynamic, fast-paced environment.
🛠 Cultural Fit Considerations
Company Values:
- Integrity: OneTrust values integrity in all aspects of its business, from data governance to employee conduct.
- Customer-Centric: OneTrust prioritizes the needs and feedback of its customers, continuously improving its products and services to meet their evolving requirements.
- Innovation: OneTrust fosters a culture of innovation, encouraging employees to challenge the status quo and drive progress in the privacy management industry.
- Collaboration: OneTrust values collaboration and teamwork, both internally and with its customers and partners.
- Accountability: OneTrust holds its employees accountable for their actions and decisions, promoting a culture of ownership and responsibility.
Work Style:
- OneTrust values a dynamic and entrepreneurial spirit, with employees encouraged to take initiative and drive results.
- The company fosters a growth mindset, with a focus on learning, improvement, and continuous development.
- OneTrust values adaptability and resilience, with employees expected to thrive in a fast-paced, ever-changing environment.
- The company promotes a customer-centric and user-focused work style, with employees encouraged to empathize with users and understand their needs.
Self-Assessment Questions:
- How do your personal values align with OneTrust's company values, particularly in the areas of integrity and customer-centricity?
- How do you approach collaboration and teamwork, both internally and with external stakeholders?
- How do you stay adaptable and resilient in a fast-paced, ever-changing environment?
- How do you approach learning and continuous development, particularly in a role that requires a strong growth mindset?
- How do you ensure that your work style is customer-centric and user-focused, even when working remotely or in a hybrid environment?
ASSUMPTION: The ideal candidate for the Director, Privacy Product Marketing role will possess a strong alignment with OneTrust's company values and a deep understanding of the company's work style. The candidate will be adaptable, resilient, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders, both internally and externally, may present challenges in terms of communication, alignment, and prioritization.
- The dynamic and fast-paced nature of the role may require the candidate to adapt quickly to changes in priorities, resources, or market conditions.
- The hybrid work arrangement may present challenges in terms of maintaining a strong work-life balance and fostering a sense of connection and collaboration with colleagues.
- The competitive landscape in the privacy management industry is constantly evolving, requiring the candidate to stay up-to-date with market trends, competitor moves, and emerging technologies.
- The role may require the candidate to travel for industry events, customer meetings, or other business-related activities, which may present challenges in terms of time management and personal scheduling.
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the individual's personal circumstances and the company's specific needs. The ideal candidate will be adaptable, resilient, and capable of navigating these challenges with a positive and solutions-oriented mindset.
📈 Similar Roles Comparison
- Compared to other senior-level product marketing roles, this position may require a deeper understanding of technical concepts and a stronger focus on data-driven decision-making.
- The privacy management industry is unique in its focus on data governance, compliance, and risk management, which may present different challenges and opportunities compared to other industries.
- Career progression in the privacy management industry may follow a different path compared to other industries, with opportunities for specialization in specific areas of data governance or compliance.
ASSUMPTION: The ideal candidate for the Director, Privacy Product Marketing role will have a strong understanding of the unique aspects of the privacy management industry and be eager to leverage their expertise to drive success in this specific role.
📝 Sample Projects
- Developing a comprehensive messaging framework for OneTrust's Privacy Automation Solution, highlighting its unique benefits and differentiators in the crowded privacy management market.
- Creating a go-to-market strategy for a new product feature, including market research, competitive analysis, and launch planning.
- Empowering the sales team with compelling sales enablement materials, including pitch decks, product datasheets, case studies, and training resources, to drive successful adoption of OneTrust's products.
- Conducting a thorough market research project to identify emerging trends, customer needs, and opportunities for product innovation in the privacy management industry.
ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the specific needs of the business and the individual's areas of expertise. The ideal candidate will have a proven track record of success in similar projects and be eager to take on new challenges in a dynamic, fast-paced environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to product marketing and how this role fits into the broader marketing organization?
- How does the company support the growth and development of its product marketing team members?
- Can you provide examples of successful product launches or go-to-market strategies that the company has executed in the past, and how this role contributed to those efforts?
- How does the company approach collaboration and communication with internal and external stakeholders, particularly in a hybrid work environment?
- Can you describe the company's approach to data-driven decision-making and how this role will contribute to that process?
- How does the company support its employees in maintaining a strong work-life balance, particularly in a hybrid work arrangement?
ASSUMPTION: The key questions to ask during the interview process will help the candidate gain a deeper understanding of the role, the company's culture, and the expectations for success in this specific position. The ideal candidate will be proactive in seeking out information and demonstrating their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the OneTrust careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, demonstrating your understanding of OneTrust's products and the privacy management industry.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and customer-centric mindset.
- Research OneTrust's company culture and values, and be prepared to discuss how your personal values align with the organization's.
- For the case study or presentation preparation, focus on showcasing your ability to develop compelling messaging frameworks and empower sales teams with necessary materials and training.
- Follow up with the recruiter or hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
