📌 Core Information
🔹 Job Title: Director, Private Capital Marketing
🔹 Company: Prologis
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Prologis' private capital business
- Strengthening and managing the Strategic Capital brand
- Collaborating with leadership and client relations to create marketing programs
- Leading content marketing planning and execution
- Managing integrated marketing campaigns across digital, content, events, and traditional channels
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing, ideally within private equity or financial services.
📋 Key Responsibilities
✅ Develop and execute overall marketing strategy for private capital, including strategic and annual marketing plans
✅ Strengthen and manage the Strategic Capital brand, ensuring consistency across all communications
✅ Work with leadership and client relations to develop marketing programs and value propositions
✅ Lead content marketing planning and execution, including strategy, content topics, and creative briefing
✅ Design and manage integrated marketing campaigns across digital, content, events, and traditional channels
✅ Develop and execute comprehensive marketing strategies targeting private capital investors
✅ Maintain a strong understanding of private credit market trends, investor expectations, and competitive landscape
✅ Lead the creation of high-impact thought leadership, case studies, white papers, and presentations
✅ Manage external agencies, consultants, and other resources to deliver high-quality marketing outputs
✅ Measure and report on campaign effectiveness, optimizing for continuous improvement and ROI
✅ Utilize digital platforms, CRM systems, and analytics tools to target, engage, and nurture private capital investors
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 8+ years of marketing experience with increasing responsibility, particularly in private equity, financial services, asset management, or investment management industries
Required Skills:
- Proven track record of increasing market share through well-executed marketing and successful delivery of go-to-market activities
- Exceptional strategic thinking and problem-solving abilities
- Exceptional storytelling and communication skills
- Proficiency in digital marketing tools, CRM systems, and analytics platforms
- Results-driven with a focus on delivering measurable business outcomes
- Strong project management skills with the ability to prioritize and execute multiple initiatives
- Detail-oriented with a commitment to quality and precision
- Demonstrated ability to form close partnerships across the organization to communicate effectively, gain alignment, and drive execution
- Leadership building and developing a best-in-class marketing team
- A bias for action and the ability to appropriately balance speed versus perfection
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in strategic marketing, exceptional leadership skills, and a proven track record of delivering measurable outcomes in a fast-paced, high-stakes environment.
💰 Compensation & Benefits
Salary Range: $154,000 - $200,000 USD (based on location, education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data)
Benefits:
- Healthcare, dental, and vision insurance for employees and eligible dependents
- 401(k) retirement plan with a company match of 50% up to 12% of eligible compensation
- Generous PTO with a starting accrual of 22 days a year in addition to paid holidays and volunteer time
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate’s location, education, experience, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically logistics real estate, with a focus on private capital and investment management
Company Size: 1,001-5,000 employees, providing a large and established platform for growth and collaboration
Founded: 1983, with a rich history and extensive experience in the real estate industry
Company Description:
- Prologis is the global leader in logistics real estate, with a portfolio of ~1.2 billion square feet across 19 countries
- The company partners with customers and communities to develop modern, high-quality properties that set the standard for innovative building design and sustainability
- Prologis' Essentials platform optimizes the company’s global asset portfolio to provide customers with solutions that address today’s warehouse and shipping challenges
- Prologis Ventures invests in logistics innovation and technology companies to modernize supply chains worldwide
Company Specialties:
- Logistics Real Estate
- Energy & Sustainability
- Mobility
- Operations Solutions
- Warehouse Solutions
Company Website: http://www.prologis.com
ASSUMPTION: Prologis' extensive experience and global presence provide a strong foundation for the Director of Private Capital Marketing to build upon and drive success.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of Strategic Capital Marketing
Reporting Structure: This role will manage a team of marketing professionals and collaborate closely with Strategic Capital leadership and Client Relations
Work Arrangement: On-site, with potential for hybrid work arrangement depending on the candidate's location and the company's evolving remote work policies
Growth Opportunities:
- Leading a team and driving the marketing strategy for Prologis' private capital business
- Collaborating with senior leadership and client relations to develop and execute marketing programs
- Building and developing a best-in-class marketing team
- Potential for career progression within Prologis' marketing organization or broader real estate industry
ASSUMPTION: This role offers significant growth potential, both in terms of team leadership and career advancement within the company or the broader real estate industry.
🌍 Location & Work Environment
Office Type: Modern, high-quality office space with a focus on sustainability and employee well-being
Office Location(s): San Francisco, California (with additional offices in East Rutherford, New Jersey, and New York, New York)
Geographic Context:
- San Francisco, California: A major tech hub with a diverse and dynamic business ecosystem
- East Rutherford, New Jersey: Conveniently located near major transportation networks and commercial centers
- New York, New York: A global financial capital with a vibrant and interconnected business community
Work Schedule: Full-time (40 hours per week), with potential for flexible hours depending on the candidate's location and the company's evolving remote work policies
ASSUMPTION: The location of this role provides access to diverse talent pools, established business networks, and thriving professional communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with marketing leadership and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving abilities
- Communication and storytelling skills
- Project management and leadership skills
- Knowledge of private equity, financial services, or related industries
- Ability to manage multiple projects and prioritize effectively
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, strategic initiatives, and measurable outcomes
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Prologis' business and industry trends to demonstrate your understanding of the company and its competitive landscape
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Strategic Marketing, Private Equity, Financial Services, Asset Management, Investment Management, Marketing Strategy, Campaign Management, Content Marketing, Digital Marketing, Project Management, Leadership, Team Building, Brand Management, Investor Relations, Market Analysis, Thought Leadership, Relationship Building, Problem Solving, Growth Mindset
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and leadership abilities, as well as their understanding of the private capital market and Prologis' business.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will have proficiency in marketing automation, CRM, analytics, project management, and content creation tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- People First: Prologis prioritizes the well-being and success of its employees
- Integrity: The company upholds the highest ethical standards in all aspects of its business
- Excellence: Prologis strives for excellence in all aspects of its operations and customer interactions
- Sustainability: The company is committed to sustainable business practices and responsible environmental stewardship
Work Style:
- Collaborative: Prologis encourages teamwork and cross-functional collaboration
- Innovative: The company fosters a culture of continuous improvement and innovation
- Data-driven: Prologis uses data and analytics to inform decision-making and drive business outcomes
- Agile: The company is adaptable and responsive to changing market conditions and customer needs
Self-Assessment Questions:
- How do you align with Prologis' commitment to sustainability and responsible environmental stewardship?
- How do you approach collaboration and cross-functional teamwork in a dynamic and fast-paced environment?
- How do you balance speed and perfection in your work, and how do you prioritize effectively when faced with multiple projects and deadlines?
ASSUMPTION: The ideal candidate will demonstrate a strong alignment with Prologis' values and work style, as well as a commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Managing a team and driving marketing strategy in a fast-paced, high-stakes environment
- Balancing the demands of multiple stakeholders, including private capital investors, Strategic Capital leadership, and Client Relations
- Keeping up with the latest trends and developments in the private capital market and private equity industry
- Adapting to changes in the company's remote work policies and managing a hybrid or fully remote team
ASSUMPTION: The ideal candidate will have strong leadership skills, exceptional communication abilities, and the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Director of Marketing, Private Equity Firm: Focuses on marketing the firm's investment strategies and raising capital from limited partners
- Head of Investor Relations, Real Estate Investment Management Company: Responsible for communicating with investors, managing relationships, and driving fundraising efforts
- Vice President, Marketing, Asset Management Company: Oversees marketing efforts for the company's investment products and services
ASSUMPTION: While these roles share some similarities with the Director of Private Capital Marketing at Prologis, each has unique aspects that require different skills and experiences.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for Prologis' private capital business, including strategic and annual marketing plans
- Creating and managing integrated marketing campaigns targeting private capital investors, including digital, content, events, and traditional marketing channels
- Leading content marketing planning and execution, including strategy, content topics, and creative briefing
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and initiatives that the Director of Private Capital Marketing will be expected to lead and manage.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization and Prologis' overall business strategy?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving early success?
- How does Prologis support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the private capital market, and how can this role help address them?
- How does Prologis measure the success of its marketing initiatives, and how can I contribute to improving our metrics and KPIs?
ASSUMPTION: These key questions will help the candidate better understand the role, the company's priorities, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, strategic initiatives, and measurable outcomes
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Prologis' business and industry trends to demonstrate your understanding of the company and its competitive landscape
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
