📌 Core Information
🔹 Job Title: Director, Product Management - Content Transformation
🔹 Company: TEGNA Inc.
🔹 Location: New York, New York or Tysons, Virginia
🔹 Job Type: Full-time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and development of next-generation content tools and platforms
- Collaborating across editorial, design, engineering, and data teams
- Building scalable solutions that unlock content value, drive operational efficiency, and improve audience reach and personalization
- Transforming static content into dynamic, intelligent systems
- Driving transformation within a complex organization
ASSUMPTION: This role requires a strategic thinker with a strong understanding of both content and technology, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Own the vision, strategy, and roadmap for content transformation, aligning with business and user goals
✅ Lead cross-functional teams to build and scale new tools for intelligent content creation, modular authoring, and personalized delivery
✅ Define and champion structured content models, reusable components, and metadata strategies that support omnichannel content
✅ Collaborate closely with content teams, engineering, design, AI/ML, and marketing to align product development with user needs and content strategy
✅ Evaluate and implement cutting-edge technologies including AI/ML content generation, NLP, semantic tagging, and knowledge management systems
✅ Drive the evolution of content infrastructure and workflows, ensuring scalability, efficiency, and innovation
✅ Measure success using clear, actionable product and engagement metrics
ASSUMPTION: This role requires a strong understanding of editorial workflows, content lifecycle management, and multichannel delivery.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, Communications, Computer Science, or a related discipline)
Experience: 10+ years of product management experience, with at least 3 years focused on content systems, digital publishing, or content platforms
Required Skills:
- Proven experience with content transformation technologies such as headless CMSs, structured content, personalization engines, or AI-assisted content creation
- Strong understanding of editorial workflows, content lifecycle management, and multichannel delivery
- Familiarity with content taxonomies, metadata frameworks, and content performance analytics
- Excellent project leadership, stakeholder management, and communication skills
- Comfortable working with engineering and data teams; experience with APIs, content schemas, and microservices is a plus
Preferred Skills:
- Experience with content transformation technologies such as headless CMSs, structured content, personalization engines, or AI-assisted content creation
- Familiarity with content taxonomies, metadata frameworks, and content performance analytics
ASSUMPTION: Candidates with experience in digital publishing, content platforms, or related fields are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $194,000 - $219,000 USD per year
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) program with company match
- Virtual doctor appointments and therapy sessions
- Paid time off and holidays
Working Hours: Full-time position with standard business hours
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and location. The benefits listed are subject to change and may vary based on the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: Not specified
Company Description:
- TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trusted journalism, engaging content, and tools that help people navigate their daily lives.
- The company offers innovative solutions to help businesses reach consumers across television, digital, and over-the-top (OTT) platforms, including Premion, their OTT advertising service.
- TEGNA is the largest owner of top four network affiliates in the top 25 markets among independent station groups and owns the leading multicast networks True Crime Network, Twist, and Quest.
Company Specialties:
- Broadcast Media Production and Distribution
- Digital Media and Advertising
- Local News and Entertainment
Company Website: TEGNA.com
ASSUMPTION: TEGNA is a well-established media company with a strong presence in the United States.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Senior Vice President of Product and will lead a team of product managers and other cross-functional team members
Work Arrangement: On-site position with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Potential to grow into a more senior role within the product organization or expand into other areas of the business
- Opportunity to work on high-impact projects that drive significant change within the organization
- Chance to collaborate with and learn from experienced professionals across various teams and disciplines
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open and private workspaces
Office Location(s): New York, New York or Tysons, Virginia
Geographic Context:
- New York, New York: A major media hub with a diverse range of industries and cultural attractions
- Tysons, Virginia: A suburban area near Washington, D.C., with a mix of corporate offices and residential neighborhoods
Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The location of this role may require occasional travel to other TEGNA offices or media events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the product team
- On-site or virtual interview with a panel of stakeholders, including representatives from content, engineering, and design teams
- Final interview with the Senior Vice President of Product
Key Assessment Areas:
- Strategic thinking and vision for content transformation
- Technical proficiency with content systems and related technologies
- Communication and collaboration skills, particularly in cross-functional team environments
- Leadership and project management abilities
Application Tips:
- Highlight relevant experience with content systems, digital publishing, or related fields
- Demonstrate a strong understanding of editorial workflows and content lifecycle management
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Prepare thoughtful questions about the role, the team, and the company's content strategy
ATS Keywords: Content Transformation, Product Management, Digital Publishing, Content Systems, Editorial Workflows, AI/ML, NLP, Semantic Tagging, Knowledge Management, Cross-functional Teams, Stakeholder Management
ASSUMPTION: The interview process for this role may include assessments of both technical skills and cultural fit, as the position requires strong collaboration and communication across various teams.
🛠️ Tools & Technologies
- Headless CMSs (e.g., Contentful, Strapi, Sanity)
- Structured content management systems (e.g., Adobe Experience Manager, SDL Tridion)
- AI/ML content generation tools (e.g., Copy.ai, Frase, Articoolo)
- Personalization engines (e.g., Dynamic Yield, Optimizely, Monetate)
- Metadata management tools (e.g., Schema.org, Dublin Core, MARC)
- Collaboration and project management tools (e.g., JIRA, Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the organization's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Demand the truth: TEGNA is committed to delivering accurate, fair, and unbiased news and information
- Work smarter: The company values innovation, efficiency, and continuous improvement in all aspects of its operations
- Do the right thing: TEGNA is dedicated to acting with integrity, honesty, and respect in all its interactions with employees, partners, and the communities it serves
- Win: TEGNA strives to achieve excellence in all its endeavors, setting high standards for itself and its competitors
Work Style:
- Collaborative: TEGNA values teamwork and encourages open communication and active collaboration across its various teams and departments
- Agile: The company embraces an agile mindset, fostering flexibility, adaptability, and a focus on continuous improvement
- Data-driven: TEGNA uses data and analytics to inform its decision-making processes and drive strategic initiatives
Self-Assessment Questions:
- How do you align with TEGNA's commitment to delivering accurate and unbiased news and information?
- Can you provide an example of a time when you drove innovation and efficiency in a content-related project or initiative?
- How do you approach working with cross-functional teams, and can you share a specific example of a successful collaboration?
ASSUMPTION: Candidates who demonstrate a strong fit with TEGNA's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing competing priorities and stakeholder expectations in a complex, matrixed organization
- Navigating a rapidly evolving media landscape and adapting to changing technologies and consumer behaviors
- Balancing the need for innovation with the requirement to maintain operational efficiency and stability
- Working effectively with remote or hybrid teams, potentially across multiple time zones
ASSUMPTION: The successful candidate for this role will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this position focuses specifically on content transformation and requires a deep understanding of editorial workflows and content lifecycle management
- This role is unique in its emphasis on driving strategic change within a complex organization, requiring strong leadership and communication skills
- Career progression in this role may lead to senior leadership positions within the product organization or other areas of the business
ASSUMPTION: This role offers a unique opportunity to drive significant change within a large, established media organization, with potential for substantial growth and impact.
📝 Sample Projects
- Leading the development of a headless CMS to support omnichannel content delivery and personalization
- Implementing AI/ML content generation tools to augment editorial workflows and improve content quality and efficiency
- Collaborating with design and engineering teams to create reusable content components and modular authoring systems
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate for this role might lead or contribute to.
❓ Key Questions to Ask During Interview
- Can you describe the current state of TEGNA's content infrastructure and workflows, and how this role will drive their evolution?
- How does this role collaborate with and support the various content teams, engineering, design, and other stakeholders?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TEGNA measure the success of its content transformation initiatives, and what metrics will this role be responsible for tracking?
- What opportunities exist for growth and development within this role and the broader product organization?
ASSUMPTION: These questions are designed to help the candidate understand the specific requirements and expectations of the role, as well as the broader context and opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with content systems, digital publishing, or related fields
- Prepare for the interview by researching TEGNA's content strategy and considering how your skills and experience align with the company's values and work style
- Follow up with the hiring manager or a member of the product team within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
