Director, Product Manager, Consumer Acquisition & Engagement (CA&E)

📌 Core Information

🔹 Job Title: Director, Product Manager, Consumer Acquisition & Engagement (CA&E)

🔹 Company: Mastercard

🔹 Location: Bogotá D.C., Colombia; Santiago, Chile; Buenos Aires, Argentina

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing product solutions and P&L management for Marketing Services in the Latin American and Caribbean region
• Ensuring product scalability and understanding market needs
• Delivering go-to-market strategies and partnering with commercialization counterparts
• Managing product localization, GTM, and vendor/partner management
• Acting as a regional SME and training Account Managers/Sales on product offerings

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and regional market expertise to drive product success and business growth.

📋 Key Responsibilities

✅ Act as Product Owner for Marketing Services

✅ Bring global product to the region, including use cases

✅ Fuel and understand global roadmap

✅ Budget and forecast tracking

✅ Lead Product Localization and GTM

✅ Manage Studio process (including pricing)

✅ Close involvement on pilots

✅ Vendor/partner management

✅ Offers sourcing (in-market)

✅ Act as Regional SME

✅ Understand competitive landscape

✅ Map regional pain points/needs

✅ Training and educational sessions to Account Managers/Sales

✅ Measure value and articulate impact

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management to ensure product success and drive business outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Engineering, Economics, or a related field. Postgraduate degree in Marketing, Technology, or a related area is highly desirable.

Experience: Proven experience as a product, sales, or marketing client services leader with a demonstrated ability to drive growth. Coming mainly from Financial Institutions, Fintechs, high tech (e.g., ecommerce, marketplaces), IT industries, or digital marketing agencies, with experience in dealing with product, digital marketing, strategic planning.

Required Skills:

• Fluent in English, Spanish highly desirable
• Strong business acumen and a track record of delivering innovative, customer-centric solutions
• Extensive experience launching and scaling products in dynamic markets
• Consultative mindset with the ability to craft compelling, customer-tailored narratives
• Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals
• Expertise in developing go-to-market strategies and sales enablement plans
• Recognized as a senior digital marketing subject matter expert capable of navigating complex deals and engaging with executive-level clients
• Deep understanding of consumer, industry, and market trends
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments
• International and matrixed organizational experience is highly desirable
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency
• Ability to work across geographically diverse teams and cultures
• High analytical skills and experience in applying data to lifecycle management decisions

Preferred Skills:

• Experience in applying data to lifecycle management decisions

ASSUMPTION: Candidates should have a strong background in product management, digital marketing, and strategic planning, with a proven track record of driving growth and innovation in dynamic markets.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD per year (Estimated based on industry standards for a Director-level role in IT Services and Consulting in Latin America)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and flexible work arrangements
• Employee discounts and perks

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM local time, with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the region. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the IT Services and IT Consulting industry, focusing on global digital payments, technology, and innovative mobile payment solutions.

Company Size: Mastercard has 10,001+ employees globally, with a significant presence in Latin America. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Mastercard was founded in 1966 and has since grown into a global leader in digital payments and technology solutions.

Company Description:

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide
• Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Combines technology and innovation, partnerships, and networks to deliver unique products and services

Company Specialties:

• Global digital payments/commerce
• Technology
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and expertise in digital payments offer applicants a unique opportunity to work on cutting-edge technology and contribute to the company's mission of driving growth and innovation in the payments industry.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Regional Marketing Services Product Management Lead and overseeing a team of product managers and specialists.

Reporting Structure: The role involves collaborating with Regional and Global Product Leads, Services Business Sales Leads, and Account Managers to ensure alignment and successful execution of product strategies.

Work Arrangement: This is an on-site role based in Bogotá, Santiago, or Buenos Aires, with flexibility for remote work as needed. The role may require occasional travel to other Latin American locations or global Mastercard offices.

Growth Opportunities:

• Potential to expand the role's scope and impact based on regional market needs and business performance
• Opportunities to work on cross-functional projects and gain exposure to different aspects of Mastercard's business
• Possibility to advance to senior leadership roles within the organization

ASSUMPTION: This role offers a unique opportunity to drive product success and business growth in the Latin American and Caribbean region, with potential for career advancement and exposure to diverse teams and projects.

🌍 Location & Work Environment

Office Type: Mastercard's offices in Bogotá, Santiago, and Buenos Aires are modern, collaborative workspaces designed to foster innovation and teamwork.

Office Location(s): Bogotá D.C., Colombia; Santiago, Chile; Buenos Aires, Argentina

Geographic Context:

• Bogotá D.C., Colombia: A vibrant, multicultural city with a strong financial services industry and a growing tech sector
• Santiago, Chile: The economic hub of Chile, with a thriving business ecosystem and a focus on innovation and entrepreneurship
• Buenos Aires, Argentina: A major global city with a diverse economy, a strong financial services sector, and a growing tech industry

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM local time, with flexibility for remote work as needed

ASSUMPTION: Working in one of Mastercard's Latin American offices offers applicants the opportunity to live and work in dynamic, multicultural cities with thriving business ecosystems and a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and other stakeholders
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product management and digital marketing expertise
• Strategic planning and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Market knowledge and regional market insights
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Latin American market and regional market trends
• Showcase your ability to drive product success and business growth through innovative solutions
• Prepare for behavioral and technical interview questions that assess your product management, digital marketing, and strategic planning skills
• Research Mastercard's business and industry to showcase your knowledge and enthusiasm for the role

ATS Keywords: Product Management, Digital Marketing, Strategic Planning, Go-to-Market Strategy, Sales Enablement, Cross-functional Collaboration, Latin America, Market Trends, Consumer Acquisition, Consumer Engagement

ASSUMPTION: The interview process will focus on assessing candidates' product management, digital marketing, and strategic planning skills, as well as their cultural fit with Mastercard's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Jira, Trello)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce, HubSpot)
• Product management tools (e.g., Aha!, JIRA, Asana)

ASSUMPTION: The required tools and technologies for this role may vary based on the specific needs of the product and the regional market.

👔 Cultural Fit Considerations

Company Values:

• Doing the Right Thing
• Staying True to Ourselves
• Including Everyone
• Encouraging Growth

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Data-driven and analytical
• Adaptable and growth-oriented

Self-Assessment Questions:

• How do you align with Mastercard's values, particularly 'Including Everyone' and 'Encouraging Growth'?
• How do you approach working in a matrixed, international organization, and how do you ensure effective collaboration across diverse teams?
• How do you stay up-to-date with market trends and consumer behaviors in the Latin American region, and how do you incorporate this knowledge into your product management strategies?

ASSUMPTION: Mastercard values diversity, inclusion, and collaboration, seeking candidates who can thrive in a multicultural, global work environment and contribute to the company's mission of driving growth and innovation in the payments industry.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing regional market needs with global product requirements
• Navigating dynamic market conditions and competitive landscapes in the Latin American region
• Balancing strategic planning and tactical execution to ensure product success and drive business outcomes
• Working across geographically diverse teams and time zones
• Adapting to changes in the market and evolving product requirements

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, strategic, and results-driven in a dynamic and evolving market.

📈 Similar Roles Comparison

• This role is unique in its focus on driving product success and business growth in the Latin American and Caribbean region, with a specific emphasis on Marketing Services
• Compared to other product management roles, this position offers a broader scope and impact, with the potential to drive regional market growth and shape Mastercard's product portfolio
• Career path comparison: This role offers opportunities for career advancement and exposure to diverse teams and projects, with potential for progression to senior leadership roles within the organization

ASSUMPTION: This role presents a unique opportunity to drive product success and business growth in the Latin American and Caribbean region, with a specific focus on Marketing Services and a broader scope and impact compared to similar product management roles.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Marketing Services product in the Latin American region
• Conducting market research and analysis to identify regional pain points and opportunities for product enhancement
• Managing the product localization and GTM process for an existing Marketing Services product, including pricing and vendor/partner management

ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the role, requiring candidates to balance market research, product management, and stakeholder engagement to drive product success and business growth.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role fit into the broader organizational structure, and what are the key stakeholders for this position?
• What are the most significant market trends and competitive dynamics in the Latin American region, and how do they impact this role?
• How does Mastercard support the growth and development of its product managers, and what opportunities are there for career advancement in this role?
• What are the most challenging aspects of working in a matrixed, international organization, and how does Mastercard foster effective collaboration and communication across diverse teams?

ASSUMPTION: Asking these questions demonstrates your interest in the role and its context within the organization, as well as your commitment to driving product success and business growth in the Latin American and Caribbean region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on product management, digital marketing, and strategic planning
• Prepare for behavioral and technical interview questions that assess your product management, digital marketing, and strategic planning skills
• Research Mastercard's business and industry to showcase your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.