📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: DIRECTV
🔹 Location: El Segundo, California, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with a preference for Los Angeles/El Segundo, CA area)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in developing and executing content curation strategies
- Collaboration with cross-functional teams to enhance customer engagement and product upsell
- Expertise in digital content curation and data analysis to drive merchandising strategies
- Acting as a content SME and working with external partners to create custom curation strategies
ASSUMPTION: This role requires a strong understanding of the content landscape and experience working with content management systems and digital tools.
📋 Key Responsibilities
✅ Develop and execute strategic channel design for content curation to create an exceptional, engaging content discovery experience
✅ Integrate editorial acumen and data analysis with personalization and recommendation tools to drive customer engagement
✅ Directly execute curation strategy across all packages/platforms using the Curation Manager Tool
✅ Continuously refine DIRECTV’s approach to content curation in partnership with Product, UI/UX, and Engineering teams
✅ Track performance, utilizing viewership and user data to improve system algorithms, editorial direction, and platform capabilities
✅ Assist in developing a unique editorial voice and act as a content SME to the broader enterprise
✅ Collaborate with key internal stakeholders and external content distribution partners to achieve company goals
ASSUMPTION: This role requires strong presentation skills and the ability to work closely with engineering/IT teams to deliver product enhancements.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field (preferred)
Experience: 5+ years of experience in digital content curation or related field
Required Skills:
- Strong knowledge of content landscape across linear, premium, and FAST offerings
- Familiarity with content management systems and digital tools
- Ability to analyze and interpret data to inform merchandising strategies
- History of working closely with engineering/IT teams to deliver product enhancements
- Excellent organizational and communication skills
Preferred Skills:
- Experience with content distribution partners
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience with content management systems and digital tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $127,965 - $232,415 (varies by labor market zone)
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts on DIRECTV services
Working Hours: Full-time, with a small amount of travel required (approximately 10%)
ASSUMPTION: The salary range provided is based on DIRECTV's labor market zones and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- DIRECTV is a leading provider of satellite television services in the United States
- Offers a wide range of content, including live sports, entertainment, reality TV, and local sports
- Emphasizes innovation and embracing emerging technologies to enhance the customer experience
Company Specialties:
- The DIRECTV Remote
- Satellite TV
- Streaming TV
- Live Sports
- Entertainment
- Reality TV
- Local Sports
Company Website: http://direc.tv/about
ASSUMPTION: DIRECTV's focus on innovation and emerging technologies may lead to a fast-paced work environment with a strong emphasis on staying current with industry trends.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote with a small amount of travel required (approximately 10%)
Growth Opportunities:
- Potential to advance to a senior leadership role within the product marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in content curation and merchandising strategies
ASSUMPTION: This role may provide opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Remote (with a preference for Los Angeles/El Segundo, CA area)
Office Location(s): El Segundo, California
Geographic Context:
- El Segundo is located in the South Bay region of Los Angeles County, California
- Offers a mix of urban and suburban living with a median household income above the national average
- Home to numerous technology and entertainment companies
Work Schedule: Full-time, with a small amount of travel required (approximately 10%)
ASSUMPTION: While this role is remote, there may be some expectation to overlap with the Pacific Time Zone for meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager and/or team members to discuss the role and answer questions
- Case study or presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with senior leadership to discuss career growth and company culture
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Data analysis and interpretation
- Collaboration and teamwork
Application Tips:
- Highlight relevant experience with content management systems and digital tools
- Demonstrate a strong understanding of the content landscape and merchandising strategies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that focus on problem-solving and collaboration
ATS Keywords: Content Curation, Digital Marketing, Product Marketing, Data Analysis, Content Management Systems, Merchandising Strategies, Customer Engagement, Collaboration, Strategic Thinking
ASSUMPTION: DIRECTV's hiring process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and company culture.
🛠️ Tools & Technologies
- Content management systems (e.g., Curation Manager Tool)
- Data analysis tools (e.g., Excel, Google Analytics)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay current with industry trends and emerging technologies in content curation?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you approach data analysis and interpretation to inform merchandising strategies?
ASSUMPTION: DIRECTV values candidates who are passionate about entertainment, customer-focused, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating with various teams and stakeholders to align on content curation strategies
- Keeping up with the ever-evolving content landscape and emerging technologies
- Travel requirements may impact work-life balance
ASSUMPTION: This role may present challenges related to managing multiple priorities, collaborating with diverse teams, and staying current with industry trends.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on content curation and merchandising strategies for a satellite television provider
- Industry-specific context: The entertainment industry is highly competitive and dynamic, requiring a strong understanding of content trends and consumer behavior
- Career path comparison: This role may provide opportunities for growth within the product marketing team or related functions within the company
ASSUMPTION: This role is unique in its focus on content curation and merchandising strategies for a satellite television provider, but may share similarities with related roles in digital marketing and product management.
📝 Sample Projects
- Developing and executing a strategic channel design for content curation to enhance the customer experience
- Analyzing viewership data to optimize content recommendations and improve customer engagement
- Collaborating with cross-functional teams to refine content curation strategies and deliver product enhancements
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives this role may involve, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for DIRECTV?
- Can you describe the team structure and dynamics within the product marketing team?
- How does DIRECTV support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DIRECTV approach work-life balance for its employees?
ASSUMPTION: These questions are intended to provide insight into the role, team, and company culture, but may not be exhaustive or representative of all potential interview questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving and collaboration
- Research DIRECTV's company culture and values to demonstrate your fit for the role and organization
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
