Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Agerpoint

🔹 Location: Research Triangle, NC or Remote

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning product positioning and messaging for Agerpoint's AI-driven products
• Leading product launches from beta to production
• Quantifying market size and analyzing competition
• Driving sales and partner enablement through clear communication and training
• Orchestrating demand-gen hooks to fill the top of the funnel
• Running the voice-of-customer loop to inform product development and strategy
• Own pricing and packaging strategies to maximize revenue
• Championing data storytelling to prove product impact
• Monitoring success metrics to track progress and optimize performance

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with a focus on AI/ML or geospatial data. Familiarity with the agriculture, AgTech, or climate-tech sectors is a plus.

📋 Key Responsibilities

✅ Product Positioning & Messaging: Carve out differentiated value propositions for each buyer persona and keep them fresh through competitive and customer intel

✅ Product Launches: Build tiered GTM launch playbooks, run cross-functional go-live sprints, and track adoption and ARR impact post-launch

✅ Market Quantification: Size TAM/SAM/SOM, map competitor moves, and surface regulatory or climate-tech trends that inform roadmap bets

✅ Sales & Partner Enablement: Produce decks, demo scripts, ROI calculators, and battle cards; train the field and key channel partners on “why Agerpoint now.”

✅ Demand-Gen Hooks: Pair with Sales to turn product milestones into webinars, content clusters, events, and analyst briefings that fill the top of funnel

✅ Voice-of-Customer Loop: Lead win/loss interviews, NPS surveys, and advisory councils; package insights back to Engineering, Sales, and Leadership

✅ Pricing & Packaging: Test and refine monetization models, align discount guardrails with value delivered, and support deal desk escalations

✅ Data Storytelling: Curate customer evidence (case studies, benchmarks, interactive demos) that proves impact on yield, carbon, or cost

✅ Success Metrics Monitoring: Track feature adoption, pipeline and ARR influenced, win-rate vs. competitors, and message recall in target segments

ASSUMPTION: This role requires strong cross-functional leadership skills, as well as the ability to translate technical nuances into clear business value.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in B2B SaaS or platform product marketing, with a focus on AI/ML or geospatial data preferred

Required Skills:

• Proven experience marketing products within the agriculture, AgTech, climate-tech, or natural-asset-management sectors
• Demonstrated success running multiple product launches that moved revenue or adoption needles
• Ability to translate technical nuance into crisp business value
• Strong quantitative chops, comfortable digging into usage analytics, pricing models, and competitive datasets
• Natural cross-functional leader who can run a war-room, inspire a webinar, and still jump into Figma for last-minute slide tweaks
• Excellent written and verbal storytelling skills; you sweat verbs and obsess over proof points
• Experience working in a dynamic and cross-functional organization with a global client base

Preferred Skills:

• Familiarity with agriculture workflows, sustainability metrics, and the broader food value chain
• Experience with AI/ML or geospatial data
• Bilingual or multilingual skills (a plus but not required)

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of AI/ML or geospatial data will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Paid company holidays and unlimited PTO
• Remote friendly and flexible work environment
• Company paid healthcare benefits
• 401(k) retirement plan
• Equity options for full-time employees
• For employees in Research Triangle Park, NC - Access to fully equipped, EXOS-operated fitness center with on-site wellness coaches and on-site eatery

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an AI-estimate based on market data for similar roles in the software development industry. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on AI-driven geospatial data and analytics for agriculture and environmental conservation

Company Size: 11-50 employees (as of 2025)

Founded: 2012, with a mission to revolutionize how the world captures, analyzes, and manages field data

Company Description:

• Agerpoint is transforming how the world measures and manages the planet’s vegetation, powering a more resilient food supply and safeguarding natural ecosystems
• The company's AI-driven platform delivers unprecedented insights for agriculture, forestry, insurance, government, and conservation organizations worldwide
• Agerpoint was named a 2022 Technology Pioneer by the World Economic Forum

Company Specialties:

• AgTech
• Geiger-mode LiDAR
• Permanent Tree Crops
• Data Collection
• Geospatial
• Precise Data
• Data Processing
• Data Analytics
• 3D Point Clouds
• Morphological Data
• Crop Health
• Agricultural Data
• AI
• Machine Learning
• Advanced Data Sciences
• Drone-Enabled Scanning
• Aerial
• Yield Analytics
• Multispectral Data
• Carbon
• Climate
• and Clean Tech

Company Website: https://www.agerpoint.com/

ASSUMPTION: Agerpoint is a rapidly growing company in the AgTech and geospatial data industries, with a strong focus on innovation and sustainability.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the product marketing team

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Product, Sales, and Engineering

Work Arrangement: Remote OK, with the option to work from the company's headquarters in Research Triangle Park, NC

Growth Opportunities:

• Potential to lead a team of product marketing managers as the team grows
• Opportunities to work on strategic projects that impact the company's roadmap and growth
• Chance to gain experience in a fast-growing startup environment, with exposure to various aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Research Triangle Park, NC headquarters) or fully remote

Office Location(s): Research Triangle Park, NC

Geographic Context:

• The Research Triangle region is known for its strong tech industry and high quality of life
• The area offers a variety of cultural attractions, outdoor activities, and a vibrant food scene
• North Carolina has a cost of living that is generally lower than other major tech hubs

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a results-driven culture

ASSUMPTION: The remote-friendly work environment at Agerpoint offers candidates the flexibility to balance work and personal life, while still collaborating with a dynamic team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team (30 minutes)
• Technical interview with the CMO or another senior team member (60 minutes)
• Case study presentation and final interview with the CMO and other stakeholders (60 minutes)
• Background check and offer (if applicable)

Key Assessment Areas:

• Product marketing experience and expertise
• Understanding of AI/ML or geospatial data and its applications in agriculture
• Cross-functional leadership and collaboration skills
• Storytelling and communication abilities
• Quantitative analysis and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with product launches, market analysis, and sales enablement
• Showcase your ability to translate technical nuances into clear business value
• Demonstrate your understanding of Agerpoint's mission and products

ATS Keywords: Product Marketing, B2B SaaS, AI/ML, Geospatial Data, Agriculture, AgTech, Climate-Tech, Cross-Functional Leadership, Data Storytelling, Quantitative Analysis

ASSUMPTION: Agerpoint's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, cross-functional environment.

🛠️ Tools & Technologies

• Marketo or similar marketing automation platform
• Salesforce or similar CRM
• Google Workspace (G Suite)
• Asana or similar project management tool
• Figma or similar design tool

ASSUMPTION: Agerpoint uses a variety of tools and technologies to streamline workflows and facilitate collaboration among its teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology to drive progress
• Sustainability: Committed to protecting the planet's resources and promoting responsible business practices
• Collaboration: Fostering a culture of teamwork and open communication
• Excellence: Striving for the highest standards in all aspects of our work
• Integrity: Upholding ethical and moral principles in all our actions

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Cross-functional and collaborative, with a strong emphasis on teamwork
• Data-driven and analytical, with a focus on informed decision-making
• Adaptable and flexible, with a willingness to pivot and iterate as needed

Self-Assessment Questions:

• How do you align with Agerpoint's commitment to sustainability and responsible business practices?
• How do you approach cross-functional collaboration and teamwork in a dynamic environment?
• How do you balance data-driven analysis with creative storytelling and communication?

ASSUMPTION: Agerpoint's culture values innovation, sustainability, collaboration, and excellence, with a strong emphasis on integrity and ethical business practices.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
• Balancing remote work with collaboration and communication may present unique challenges
• The agriculture and geospatial data industries may have unique competitive landscapes and market dynamics
• Working with AI/ML or geospatial data may require a learning curve for candidates without relevant experience

ASSUMPTION: Agerpoint's fast-paced, dynamic environment may present unique challenges and opportunities for candidates, depending on their skills and preferences.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position requires a strong understanding of AI/ML or geospatial data and its applications in agriculture
• Unlike other AgTech or climate-tech companies, Agerpoint focuses on the intersection of AI-driven geospatial data and environmental conservation
• This role offers significant growth potential and exposure to various aspects of the business, similar to roles in fast-growing startups

ASSUMPTION: This role is unique in its focus on AI-driven geospatial data and environmental conservation, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-driven yield estimation product
• Launching a customer evidence campaign to showcase Agerpoint's impact on carbon sequestration potential
• Conducting a competitive analysis of AI/ML and geospatial data providers in the agriculture industry

ASSUMPTION: These sample projects illustrate the types of initiatives a Director of Product Marketing might undertake at Agerpoint, focusing on AI-driven geospatial data and its applications in agriculture and environmental conservation.

❓ Key Questions to Ask During Interview

• How does Agerpoint measure the success of its product marketing efforts, and how can I contribute to improving these metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Agerpoint support the professional development and growth of its product marketing team members?
• What are the biggest challenges facing Agerpoint's products or market, and how can this role help address them?
• How does Agerpoint collaborate with its customers and partners to ensure its products meet their needs and drive value?

ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, challenges, and opportunities for growth, as well as Agerpoint's approach to collaboration and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study presentation showcasing your experience with product launches, market analysis, and sales enablement
• Follow up with the Agerpoint HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.