Director, product marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Writer

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in product marketing initiatives
• Driving product positioning, messaging, and go-to-market strategies
• Cross-functional collaboration with product management, sales, and marketing teams
• Conducting market research and competitive analysis to inform product strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the product lifecycle and marketing strategies.

📋 Key Responsibilities

✅ Develop and execute innovative marketing strategies to enhance product visibility and adoption

✅ Assist in the planning and execution of product launches, campaigns, and market penetration strategies

✅ Collaborate with product management to align on product development and roadmap based on market and customer insights

✅ Define and communicate the value propositions of the products to the sales team and develop sales tools to facilitate the selling process

✅ Conduct market research to identify trends and customer needs to inform product strategies

✅ Analyze market data to develop marketing strategies, understand the competitive landscape, and identify opportunities for growth

✅ Manage cross-functional implementation of product marketing plans, working closely with teams across the company

✅ Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement

✅ Foster a culture of success and ongoing business and goal achievement

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business administration, or related field; master’s degree preferred

Experience: 8+ years of experience in product marketing or related field, with at least 5 years in a leadership role

Required Skills:

• Proven experience in market analysis, marketing strategy, and product management
• Strong understanding of the product lifecycle and marketing strategies from concept to launch
• Excellent leadership and communication skills, with the ability to inspire and lead teams
• Strong analytical skills and data-driven thinking to inform product strategies and decisions
• Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing
• Creative thinker with a vision
• Attention to detail and the ability to manage multiple projects simultaneously

Preferred Skills:

• Experience in the technology or software industry
• Proven success in launching products and growing market share
• Familiarity with CRM and marketing automation tools

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in product marketing and leadership experience.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a Director-level role in product marketing in San Francisco)

Benefits:

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for home office setup, cell phone, internet, wellness, and learning and development
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options, and 401k

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in product marketing in San Francisco. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered work orchestration

Company Size: 201-500 employees (Medium-sized company, offering a mix of startup agility and mid-sized company resources)

Founded: 2020 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Writer is where the world’s leading enterprises orchestrate AI-powered work.
• Their end-to-end platform enables teams to build, activate, and supervise AI agents grounded in their company’s data and fueled by Writer’s enterprise-grade LLMs.
• Writer delivers unmatched ROI for hundreds of customers, including Accenture, Intuit, Mars, Marriott, Uber, and Vanguard.

Company Specialties:

• NLP (Natural Language Processing)
• AI (Artificial Intelligence)
• Generative AI
• AI apps
• LLM (Large Language Models)
• Enterprise AI

Company Website: writer.com

ASSUMPTION: Writer is a growing company with a strong focus on AI and enterprise solutions, offering opportunities for career growth and impact.

📊 Role Analysis

Career Level: Director (Senior leadership role with strategic decision-making responsibilities)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees the product marketing team.

Work Arrangement: Remote (Telecommute) with the option to work on-site at the San Francisco headquarters.

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to mentor and develop junior team members
• Chance to work on cutting-edge AI technologies and drive enterprise adoption

ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the AI market.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with an option to work on-site at the San Francisco headquarters)

Office Location(s): 140 Geary St, Suite 8, San Francisco, CA 94110, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate with mild, wet winters and dry summers

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work in a dynamic, fast-paced environment in one of the world's leading tech hubs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth phone or video interview with the hiring manager to discuss the candidate's experience, skills, and strategic thinking
• On-site or virtual presentation and case study to demonstrate the candidate's ability to develop and execute marketing strategies
• Final interview with the CMO to discuss the candidate's long-term vision for the role and the team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Writer's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing and leadership roles
• Prepare for behavioral interview questions that focus on your experience with product launches, market analysis, and cross-functional collaboration
• Demonstrate your understanding of Writer's products, market, and competitive landscape in your interview responses

ATS Keywords: Product Marketing, Market Analysis, Marketing Strategy, Product Management, Leadership, Communication, Analytical Skills, Digital Marketing, SEO, PPC, Social Media Marketing, Content Marketing, Creative Thinking, Attention to Detail, Project Management, AI, Enterprise AI, LLM, NLP

ASSUMPTION: Writer's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on the candidate's ability to drive product success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• AI and machine learning platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: This role requires proficiency in marketing automation, CRM, and data analysis tools, as well as a basic understanding of AI and machine learning technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing a growth mindset and continuously seeking new solutions
• Collaboration: Working together to achieve common goals and drive success
• Integrity: Acting with honesty and transparency in all aspects of work
• Customer-centric: Focusing on the needs and priorities of our customers to deliver exceptional value

Work Style:

• Fast-paced and dynamic, with a strong focus on results and impact
• Collaborative and cross-functional, with a emphasis on teamwork and communication
• Data-driven and analytical, with a focus on informed decision-making and continuous improvement

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic environment and enjoy working on cutting-edge technologies?
• Am I comfortable working collaboratively and cross-functionally with diverse teams?
• Do I have a strong analytical mindset and a passion for data-driven decision-making?

ASSUMPTION: Writer values innovation, collaboration, integrity, and a customer-centric approach, seeking candidates who align with these values and thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative culture in a virtual environment
• Keeping up with the fast-paced evolution of AI and enterprise technologies
• Balancing strategic planning with hands-on execution and day-to-day management
• Navigating the competitive landscape and differentiating Writer's products in the market

ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic mindset, strong leadership skills, and the ability to adapt to a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique to Writer, focusing on AI-powered work orchestration and enterprise solutions
• Compared to traditional product marketing roles, this position requires a deeper understanding of AI and enterprise technologies
• Career progression in this role may lead to leadership positions in AI-focused enterprises or product marketing roles in AI-driven industries

ASSUMPTION: While this role shares similarities with traditional product marketing positions, its focus on AI-powered work orchestration and enterprise solutions sets it apart and offers unique career growth opportunities.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered product launch
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating sales enablement materials, such as product presentations, battle cards, and case studies, to support the sales team

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and cross-functional nature of the role, requiring a well-rounded marketing professional with strong leadership and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-powered work orchestration and its impact on the enterprise market?
• How does the product marketing team collaborate with other departments, such as product management and sales, to drive product success?
• What are the key challenges facing the product marketing team in the next 6 to 12 months, and how can this role help address them?
• How does Writer support the professional development and growth of its employees, particularly in the product marketing team?
• What are the most important qualities and skills for success in this role, and how do they align with the company's values and culture?

ASSUMPTION: These interview questions help assess the candidate's understanding of Writer's products, market, and culture, as well as their strategic thinking and alignment with the company's long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing and leadership roles
• Prepare for behavioral interview questions that focus on your experience with product launches, market analysis, and cross-functional collaboration
• Demonstrate your understanding of Writer's products, market, and competitive landscape in your interview responses
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.