📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Strava
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading the Global Product Marketing team to connect brand narrative with product roadmap
- Driving product adoption and user engagement through strategic go-to-market strategies
- Mentoring and growing a team of Product Marketers
- Collaborating cross-functionally to influence the product roadmap and achieve business growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both marketing and product development processes.
📋 Key Responsibilities
✅ Craft the future of the Product Marketing organization, influence the product roadmap, and drive user engagement
✅ Set the course for Strava’s future, expanding the use cases for Strava’s product and the audiences who can see themselves in – and better themselves – through our product
✅ Lead, mentor, and grow a team of high-performing Product Marketers
✅ Support the entire user experience, including our free, subscription, and business-to-business products
✅ Propel millions of people to live their best active lives, turning consumer insights and data into creative go-to-market strategies and compelling stories that help users get the most out of the Strava product
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision making to successfully execute these responsibilities.
🎯 Required Qualifications
Education: BA, MBA, or equivalent experience
Experience: 10+ years of marketing experience, including 5+ years in Product Marketing Management
Required Skills:
- Expertise in product positioning and go-to-market strategy
- Proven ability to lead transformational process improvements
- Strong cross-functional collaboration and influencing skills
- Customer-centric mindset with a focus on consumer insights and data-driven decision making
- Bias towards action and ability to test, learn, and iterate
Preferred Skills:
- Fitness experience
- Fluency in multiple languages
ASSUMPTION: While fitness experience is a plus, it is not required for this role. Fluency in multiple languages may be beneficial for understanding and connecting with a global audience.
💰 Compensation & Benefits
Salary Range: $232,800 - $247,200 (base compensation only, does not include equity or benefits)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company matching
- Generous PTO and paid holidays
- Parental leave and family planning support
- Gym membership reimbursement and wellness program
- Commuter benefits and transportation subsidies
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement requiring at least 3 days on-site in San Francisco, CA
ASSUMPTION: The salary range provided is based on market data for similar roles in the San Francisco Bay Area. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically fitness and activity tracking
Company Size: 201-500 employees
Founded: 2009
Company Description:
- Strava is the world’s largest social network for athletes, with over 150 million users in more than 185 countries
- The company’s mission is to motivate people to live their best active lives
- Strava offers a range of products, including a free app, subscription-based premium features, and business-to-business solutions
Company Specialties:
- Fitness and activity tracking
- Social networking for athletes
- Product development and marketing
Company Website: http://www.strava.com
ASSUMPTION: Strava’s focus on fitness and activity tracking sets it apart from other software development companies, and understanding this context is crucial for success in this role.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead and mentor a team of Product Marketers, with potential for further expansion
Work Arrangement: Hybrid, with at least 3 days per week required on-site in San Francisco, CA
Growth Opportunities:
- Expanding the Product Marketing team and mentoring team members
- Collaborating with cross-functional teams to influence the product roadmap and drive business growth
- Potential for career progression within the Marketing organization or broader company
ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the team and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-person collaboration and team building
Office Location(s): 208 Utah St, San Francisco, CA 94103
Geographic Context:
- San Francisco, CA is a major tech hub with a vibrant startup culture
- The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities
- Strava’s office is located in the Mission District, a popular and centrally located neighborhood
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote work, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation to the Product Marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and influencing skills
- Customer-centric mindset and consumer insights-driven approach
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your go-to-market strategies, product launches, and process improvements
- Research Strava’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Product Marketing, Go-To-Market, Product Positioning, Cross-Functional Collaboration, Leadership, Team Development, Consumer Insights, Data-Driven Decision Making
ASSUMPTION: Tailoring your application materials to these keywords will help ensure that your resume and cover letter are effectively screened by Strava’s Applicant Tracking System.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
- Marketo or similar marketing automation platform
- Salesforce or similar CRM
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not required for this role. Strava provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Make the best part of people’s days
- Connect with and respond to our users
- Commit to the long view
- Act like an owner
- Move fast and iterate
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Passionate about fitness and helping others achieve their goals
Self-Assessment Questions:
- How do you embody Strava’s company values in your work?
- Describe a time when you successfully led a team through a significant change or transformation
- How do you approach balancing the need for data-driven decision making with the need for swift and effective action?
ASSUMPTION: Strava’s company culture is centered around its users, with a focus on making the best part of people’s days and connecting with and responding to users’ needs. Candidates who align with these values and work styles will be most successful in this role.
⚠️ Potential Challenges
- Balancing the needs of a global user base with a diverse range of fitness levels and goals
- Managing a team remotely and ensuring effective communication and collaboration
- Adapting to changes in the fitness and technology industries
- Navigating a fast-paced and dynamic work environment
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as a deep understanding of both the fitness and technology industries.
📈 Similar Roles Comparison
- This role is unique in its focus on the fitness and activity tracking industry, but shares similarities with other senior-level Product Marketing roles in terms of responsibilities and required skills
- Compared to other senior-level marketing roles, this position offers a unique opportunity to influence the product roadmap and drive user engagement through strategic go-to-market strategies
- Career progression in this role may involve expanding the Product Marketing team, taking on additional responsibilities, or transitioning into a broader marketing leadership role
ASSUMPTION: While this role shares similarities with other senior-level Product Marketing positions, its unique focus on the fitness and activity tracking industry sets it apart and offers a distinct set of challenges and opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Strava feature or product
- Conducting user research and analysis to inform product positioning and messaging
- Collaborating with cross-functional teams to optimize the user experience and drive user engagement
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Strava’s long-term vision and growth plans?
- What are the biggest challenges facing the Product Marketing team, and how can this role help address them?
- How does Strava support the professional development and growth of its employees?
- What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
- How does Strava measure the success of its Product Marketing efforts, and how can this role help improve those metrics?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, as well as your strategic thinking and long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Strava’s careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your go-to-market strategies, product launches, and process improvements
- Research Strava’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
