Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Mastercard

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (with global remote meetings)

🚀 Job Overview

Key aspects of this role include:

• Driving product and solutions growth through strategic marketing and sales enablement
• Collaborating with global and regional teams to build product stories and positioning
• Developing sales materials, assets, and training content
• Leading marketing initiatives to achieve business objectives across various functions in EEMEA
• Managing money transfer marketing budget and processes

ASSUMPTION: This role requires a high level of organization, strategic thinking, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Partner with product teams to build product stories and positioning, and develop sales materials and assets

✅ Manage product knowledge training calendar and content in partnership with global product marketing, product leads, training, and sales excellence

✅ Represent and guide product leads on marketing requirements for new solution launches

✅ Lead product marketing requirements to achieve business objectives for various business functions, including core payments, commercial, and new payment flows in EEMEA

✅ Develop product marketing strategies and plans, execute initiatives, and measure success

✅ Influence stakeholders and evolve the marketing discipline, including engagement models, long-term planning, campaign analysis, and new marketing tactics for money transfer solutions

✅ Manage money transfer marketing budget, accruals, and forecast

✅ Maintain strong relationships and due diligence with suppliers and agencies

ASSUMPTION: This role involves a mix of strategic planning, execution, and stakeholder management, requiring the ability to balance both big-picture thinking and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in a similar marketing role, preferably in remittances, payments, banking, fintech, technology, or FMCG

Required Skills:

• Strategic thinking and planning
• Strong communication and stakeholder management skills
• Project management and execution
• Data analysis and reporting
• Budget management
• Compliance and legal understanding
• Negotiation and contracting
• Content development and lead generation
• Market analysis and insights
• Fluency in English (advanced writing skills required)

Preferred Skills:

• Arabic or French language skills
• Experience working with global teams and remote collaboration
• Knowledge of the EEMEA region's economics, dynamics, and audiences

ASSUMPTION: Given the global nature of this role, candidates with experience working with diverse teams and understanding of regional dynamics will be highly valued.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and industry standards for a Director-level role in the marketing field. The estimated range is $150,000 - $200,000 USD per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and flexible work arrangements
• Employee discounts and perks

Working Hours: Full-time, with a flexible work arrangement and remote work options. This role requires daily remote meetings with global counterparts based in New York, UK, Dubai, or South Africa.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level marketing role. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global payments industry, focusing on digital payments, technology, and innovation to power an inclusive and sustainable economy.

Company Size: Mastercard is a large, publicly traded company with over 20,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Mastercard was founded in 1966 and has since grown into a global leader in the payments industry.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Mastercard's technology and innovation, partnerships, and networks deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing and data analytics

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and expertise in the payments industry make it an attractive employer for professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Head of B2B Product Marketing for EEMEA and working closely with global and regional teams.

Reporting Structure: The Director, Product Marketing will report to the Head of B2B Product Marketing for EEMEA and collaborate with global product marketing, product leads, training, sales excellence, and regional marketing teams.

Work Arrangement: This role offers a flexible work arrangement with remote work options and daily remote meetings with global counterparts.

Growth Opportunities:

• Potential career progression within the marketing function or broader organization
• Exposure to global teams and projects, fostering international career development
• Opportunities to work on high-impact initiatives and drive business growth

ASSUMPTION: Given Mastercard's size and global presence, this role offers strong potential for career growth and exposure to diverse projects and teams.

🌍 Location & Work Environment

Office Type: Mastercard's Istanbul office is a modern, collaborative workspace with on-site amenities and a professional atmosphere.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The city is a major economic, cultural, and historical center, offering a high standard of living and numerous entertainment and leisure options
• Istanbul has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: The work schedule is full-time, with flexible hours and remote work options. Daily remote meetings with global counterparts may require some adjustments to accommodate different time zones.

ASSUMPTION: Istanbul offers a dynamic, multicultural environment with a high quality of life, making it an attractive location for both local and international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and relevant stakeholders
• Final round interviews with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and stakeholder management abilities
• Project management and execution capabilities
• Industry knowledge and market insights
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the payments industry and Mastercard's business
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive results
• Showcase your ability to work effectively in a global, matrixed organization

ATS Keywords: Product Marketing, B2B Marketing, Sales Enablement, Strategic Thinking, Communication, Relationship Building, Project Management, Data Analysis, Budget Management, Compliance, Negotiation, Content Development, Lead Generation, Market Analysis, Stakeholder Management, Training, Global Teams, Remote Work, Marketing Strategy, Marketing Planning, Marketing Execution

ASSUMPTION: Given the competitive nature of the job market and the high level of this role, applicants should be prepared to demonstrate their unique qualifications and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Video conferencing tools (e.g., Zoom, Microsoft Teams)
• CRM and marketing databases (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Making it easier for everyone to connect and pay
• Putting people at the center of our actions
• Leading with diversity and inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Agile and adaptable
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Mastercard's values, particularly 'Doing the right thing' and 'Putting people at the center of our actions'?
• How comfortable are you working in a global, matrixed organization with remote teams and stakeholders?
• How do you approach balancing strategic planning with day-to-day execution and project management?

ASSUMPTION: Applicants should carefully consider their fit with Mastercard's values and work style to ensure a successful and fulfilling career with the company.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing strategic planning with day-to-day execution and project management
• Working effectively in a global, matrixed organization with remote teams and stakeholders
• Adapting to changing priorities and market dynamics

ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• Compared to related roles, this position offers a unique blend of strategic marketing, sales enablement, and project management responsibilities
• In the payments industry, this role is comparable to other Director-level product marketing positions, with a focus on driving business growth and market penetration
• Career progression in this role may lead to senior leadership positions within the marketing function or broader organization

ASSUMPTION: Applicants should consider their career goals and aspirations when evaluating this role against similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new money transfer solution, including product positioning, sales materials, and launch planning
• Executing a multi-channel lead generation campaign to drive adoption of an existing product, measuring success, and optimizing performance
• Managing a cross-functional team to deliver a high-impact marketing event, showcasing Mastercard's products and solutions to key customers and partners

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and project management aspects of the role, requiring a well-rounded skill set and strong execution capabilities.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and global strategy?
• What are the key priorities for the first 90 days in this role?
• How does Mastercard support the professional development and growth of its employees?
• What are the most challenging aspects of working in a global, matrixed organization, and how can I best prepare for them?
• How does Mastercard measure the success of its product marketing initiatives, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the organization and its expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive results
• Showcase your ability to work effectively in a global, matrixed organization
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.