📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Thomson Reuters
🔹 Location: Eagan, Minnesota, United States
🔹 Job Type: Full-Time, Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Driving market awareness, innovation, and expansion within the Legal customer markets
- Collaborating with cross-functional teams to develop and execute go-to-market strategies
- Managing a team of product marketers and supporting their professional development
- Leveraging data and insights to inform product roadmaps and sales effectiveness
- Positioning products to resonate with buyers, decision-makers, and corporate executives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the legal market and technology trends.
📋 Key Responsibilities
✅ Collaborate closely with product, marketing, and business partners to drive product roadmaps, sales pipeline targets, and sales effectiveness
✅ Understand financial data and launch initiatives to enhance the performance of your product line
✅ Manage successful product launches and guide a team of product marketers
✅ Develop messaging and positioning strategies that drive growth and differentiate products in the marketplace
✅ Identify and synthesize qualitative and quantitative feedback on products to develop a clear voice of the customer for internal stakeholders
✅ Ensure value proposition and messaging resonate with target customers and support company vision and objectives
✅ Collaborate with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions
✅ Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns
✅ Identify market opportunities based on data, research, and strategic analysis of customers and their industries
ASSUMPION: This role requires a balance of strategic thinking, tactical execution, and strong leadership to drive product success in a dynamic market.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent, MBA/JD preferred
Experience: 7+ years in Product Marketing or related roles supporting a SaaS product, with experience managing product marketing teams
Required Skills:
- Proven ability to set and drive successful delivery of complex product marketing campaigns
- Experience working with cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs
- Ability to establish a broad vision and take ideas from concept through to completion
- Understanding of fundamental workings and trends in the law firm and Corporate General Counsel markets
- Strong management skills and ability to guide and support a team of product marketers
Preferred Skills:
- Experience with AI-enabled products or services
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the legal industry or related markets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $135,800 - $252,200 per year (based on experience level and location)
Benefits:
- Industry-leading benefits package, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Flexible work arrangements, including work from anywhere for up to 8 weeks per year and a hybrid model (2-3 days in office)
- Career development and growth opportunities, including skills-first approach to learning and skill development
- Inclusive culture with eleven business resource groups and a globally recognized reputation for diversity, equity, and inclusion
- Hybrid work model with a flexible and supportive workplace
- Social impact initiatives, including paid volunteer days off, pro-bono consulting projects, and Environmental, Social, and Governance (ESG) initiatives
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters operates in the information services industry, providing news, data, and analytics to professionals in the legal, tax, accounting, and media sectors. The company is a global leader in its field, with a strong reputation for accuracy, independence, and integrity.
Company Size: Thomson Reuters is a large organization with over 10,000 employees worldwide. As a large company, it offers extensive resources, opportunities for career growth, and a well-established brand.
Founded: Thomson Reuters was founded in 1934 as a news agency, and it has since grown and evolved to become a global provider of information services and technology solutions.
Company Description:
- Thomson Reuters is the world’s leading provider of news and information-based tools to professionals
- The company's worldwide network of journalists and specialist editors keep customers up to date on global developments, with a particular focus on legal, regulatory, and tax changes
- Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges (symbol: TRI)
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- and News
Company Website: https://thomsonreuters.com
ASSUMPTION: Thomson Reuters is a well-established and respected organization in its industry, with a strong global presence and a commitment to providing high-quality, accurate, and relevant information to its customers.
📊 Role Analysis
Career Level: This role is at the director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Director, Product Marketing reports directly to the Head of Product Marketing and works closely with product, marketing, and business partners.
Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office 2-3 days a week and remotely for the remainder of the time.
Growth Opportunities:
- Potential to advance to a senior leadership role within the product marketing function or take on broader responsibilities within the organization
- Opportunities to develop and enhance skills through training, mentoring, and hands-on experience
- Chance to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in office, with the remainder of the week working remotely)
Office Location(s): 610 Opperman Dr, Eagan, MN 55123, United States
Geographic Context:
- Eagan, Minnesota, is a suburb of the Minneapolis-Saint Paul metropolitan area
- The region is known for its strong job market, high quality of life, and diverse cultural attractions
- Minnesota is home to a thriving technology industry, with a strong focus on innovation and entrepreneurship
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement and location in Eagan, Minnesota, offer a balance between work-life integration and access to a vibrant professional community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Domain expertise in the legal market and technology trends
- Communication and presentation skills
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research the company and industry to demonstrate your understanding and enthusiasm for the opportunity
- Be prepared to discuss your approach to product marketing, go-to-market strategies, and data-driven decision-making
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Data Analysis, Team Management, Legal Industry, SaaS Products, Strategic Planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and domain expertise in the legal market and technology trends.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Data Analysis Tools (e.g., Excel, Google Analytics, Tableau)
- Project Management Software (e.g., Asana, Trello)
- Collaboration and Communication Tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or enhanced through relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Independence
- Integrity
- Accuracy
- Fairness
- Innovation
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and action-focused
- Customer-centric and market-focused
Self-Assessment Questions:
- How do you align with Thomson Reuters' values of independence, integrity, accuracy, fairness, and innovation?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How do you approach strategic planning and execution in a dynamic market like the legal industry?
ASSUMPTION: Candidates who demonstrate a strong fit with Thomson Reuters' values, a comfortable balance between remote and on-site work, and a strategic approach to product marketing in the legal industry will be well-suited to this role.
⚠️ Potential Challenges
- Managing a team of product marketers and supporting their professional development
- Balancing strategic thinking and tactical execution in a dynamic market
- Navigating a large, global organization with diverse stakeholders
- Adapting to changes in the legal market and technology trends
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- Compared to related roles in the legal industry, this position requires a higher level of strategic thinking and leadership
- The legal industry is dynamic and evolving, with a strong focus on technology and innovation
- Career paths in product marketing can vary, with opportunities for growth and development within the function or across the organization
ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical responsibilities, with opportunities for career growth and development within a large, global organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the legal industry
- Conducting market research and analysis to identify opportunities for product expansion or enhancement
- Creating and delivering customer presentations and training sessions to drive product adoption and usage
ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the role, with a focus on driving product success in the legal industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for the legal industry?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the legal industry, and how does this role address them?
- How does the company foster a culture of innovation and adaptability in its product marketing function?
ASSUMPTION: These questions help assess the strategic fit of the role, the company's commitment to professional development, and the cultural alignment between the candidate and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research the company and industry to demonstrate your understanding and enthusiasm for the opportunity
- Be prepared to discuss your approach to product marketing, go-to-market strategies, and data-driven decision-making
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
