Director - Product Marketing

📌 Core Information

🔹 Job Title: Director - Product Marketing

🔹 Company: StepStone Group

🔹 Location: Lebanon, New Hampshire, United States

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning messaging and driving go-to-market product launches
• Developing content that engages prospective buyers and supports customer growth
• Collaborating cross-functionally with teams such as Product, Sales, Strategy, and Customer Success
• Enabling sales conversion through effective market positioning and sales collateral

ASSUMPTION: This role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. The ideal candidate will have a proven track record in product marketing and be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Lead strategic partnerships with Product, Strategy, Sales, and articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth

✅ Translate those messages into high-quality, market-facing materials with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials

✅ Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance

✅ Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption

✅ As a senior leader in both product marketing and the marketing team more broadly, mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment

✅ Own collateral development - Develop market-facing materials with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials

✅ Lead collateral asset lifecycle management - across all forms of content, manage repositories of materials and sunset content when required

✅ Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns

✅ Manage relationships with internal and external design resources as well as subject matter experts

✅ Assess the effectiveness of the product marketing programs, tools, and technology that support Appcast’s GTM efforts on an ongoing basis

✅ Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions

ASSUMPTION: This role requires a high level of collaboration and communication with various teams. The ideal candidate will be able to think strategically and develop long-term plans while also managing day-to-day execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 10+ years of prior product marketing leadership experience is required

Required Skills:

• Proven ability to create messaging and collateral that effectively resonates with target audiences
• Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams
• Strong leadership and management skills with the ability to motivate and develop a high-performing team
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels
• Ability to think strategically and develop long-term plans while also managing day-to-day execution
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward

Preferred Skills:

• Experience with programmatic recruitment advertising technology
• Familiarity with the job search industry

ASSUMPTION: While not explicitly stated, experience in the software development or recruitment industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $93,000 - $155,000 per year

Benefits:

• Competitive compensation
• Comprehensive benefits

Working Hours: Full-time, with quarterly travel required for internal and external meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in product marketing within the software development industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically online recruiting and job search

Company Size: 1,001-5,000 employees

Founded: The Stepstone Group was founded in 1996 and has since grown into one of the world's leading job platforms, active in over 30 countries worldwide

Company Description:

• At The Stepstone Group, we have a simple but very important mission: The right job for everyone
• We create opportunities at scale for job seekers and companies by leveraging our data, platform, and technology
• We build great products and services that perfectly match talent and companies, resulting in fair and equitable hires

Company Specialties:

• Online Recruiting and Job Search

Company Website: http://www.thestepstonegroup.com

ASSUMPTION: The Stepstone Group is a large, established company with a global presence. This means that there may be opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the VP of Marketing

Reporting Structure: This role will manage and support direct reports in the Marketing team

Work Arrangement: On-site, with quarterly travel required for internal and external meetings

Growth Opportunities:

• Potential for career advancement within the marketing team or the broader organization
• Opportunity to mentor and develop staff across the marketing team
• Chance to work on high-impact projects that drive business growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: On-site, with offices located in various countries worldwide

Office Location(s): 10 Water Street, Lebanon, New Hampshire, United States

Geographic Context:

• Lebanon, New Hampshire is a small city located in the Dartmouth-Lake Sunapee region of New Hampshire
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• The cost of living in Lebanon is relatively low compared to other major metropolitan areas in the United States

Work Schedule: Full-time, with quarterly travel required for internal and external meetings

ASSUMPTION: The on-site work arrangement may be beneficial for candidates who prefer a traditional office environment and the opportunity to collaborate with colleagues in person.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Product marketing expertise and experience
• Cross-functional leadership and collaboration skills
• Communication and presentation skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of sales collateral you have developed and how they drove engagement and adoption by sales teams

ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Content Development, Cross-Functional Leadership, Buyer Personas, Market Positioning, Collaboration, Communication, Team Development, Data-Driven Insights, Customer Engagement, Strategic Partnerships, Performance Analysis, Stakeholder Management, Project Management

ASSUMPTION: The interview process for this role is likely to be comprehensive, given the seniority of the position and the importance of the responsibilities. Candidates should be prepared to demonstrate their expertise and fit for the role through a variety of assessments.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• G2
• Mindtickle

ASSUMPTION: Familiarity with these tools and technologies may be beneficial for candidates, but is not likely to be a strict requirement for the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Accountable

Work Style:

• Fast-paced and collaborative
• Data-driven and results-oriented
• Focused on driving business growth and customer success

Self-Assessment Questions:

• Do you have a proven track record of creating effective messaging and sales materials that drive engagement and adoption by sales teams?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple priorities simultaneously?
• Do you have strong leadership and management skills, with the ability to motivate and develop a high-performing team?

ASSUMPTION: Candidates should assess their fit with the company values and work style before applying, to ensure they are a strong match for the role and the organization.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines simultaneously
• Collaborating effectively with cross-functional teams
• Working in a fast-paced, dynamic environment
• Adapting to changes in product offerings and market conditions

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to navigate them successfully.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a high level of responsibility and autonomy, as well as the opportunity to work on high-impact projects
• Within the software development industry, this role is similar to other director-level product marketing positions, but may offer a broader scope of responsibilities and a greater emphasis on cross-functional collaboration
• Career-wise, this role offers significant growth opportunities and the chance to make a meaningful impact on the business

ASSUMPTION: Candidates should research similar roles and the industry to ensure they have a clear understanding of the competitive landscape and the unique opportunities offered by this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Creating a comprehensive set of sales collateral that effectively communicates the value proposition of an existing product
• Conducting market research to understand customer needs and preferences, and using that data to inform product development and marketing strategies

ASSUMPTION: These sample projects are illustrative of the types of initiatives the successful candidate might undertake in this role, but may not be exhaustive or representative of every task they will be responsible for.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the product marketing function and how this role fits into the broader marketing strategy?
• How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success, to drive business growth and customer success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees, particularly in the marketing team?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates gain a deeper understanding of the role, the team, and the company, and to assess their fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant product marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of sales collateral you have developed and how they drove engagement and adoption by sales teams
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.