Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Wrapbook

🔹 Location: Remote (USA / Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Leading the Product Marketing function and driving successful product launches
• Developing and owning Wrapbook’s core product messaging and positioning
• Enabling internal teams through creation of battlecards, pitch decks, and training resources
• Conducting customer and market research to inform Product and GTM strategies
• Collaborating with cross-functional teams, including Product, Sales, and Demand Generation

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to align cross-functional teams to deliver measurable business impact.

📋 Key Responsibilities

✅ Drive successful product launches and feature releases in partnership with Product, Sales, and Demand Generation teams

✅ Develop and own Wrapbook’s core product messaging and positioning, ensuring competitive differentiation, consistency, and clarity across all channels

✅ Develop enablement assets for internal teams—battlecards, pitch decks, one sheets, training resources, and customer stories

✅ Conduct customer and market research to inform Product and GTM strategies

✅ Analyze competitive trends and work with Product and Brand Creative to craft a winning narrative

✅ Collaborate with Sales on pricing, packaging, and segmentation initiatives

✅ Manage and mentor a small but high-performing team of Product Marketers

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of Product Marketing experience at a B2B SaaS company, ideally including high-growth startup environments

Required Skills:

• Proven track record of building and scaling Product Marketing functions at high-growth B2B SaaS companies
• Deep customer empathy and excellent storytelling skills
• Ability to align cross-functional teams and deliver measurable business impact
• Strong communication and collaboration skills
• Confidence in presenting, training, and influencing at all levels of the organization—as well as externally

Preferred Skills:

• Experience with multi-persona and multi-segment GTM motions (e.g., mid-market and enterprise)
• Strong track record of building messaging frameworks and enabling GTM teams to hit their numbers

ASSUMPTION: The ideal candidate will have a proven track record in Product Marketing, with a strong focus on driving business impact through strategic positioning and enablement.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (or CAD equivalent) per year, based on experience and industry standards for a Director-level role in Product Marketing at a high-growth B2B SaaS company

Benefits:

• Unlimited Paid Time Off
• Health and Dental benefits
• Learning and Development opportunities

Working Hours: Full-time, with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at high-growth B2B SaaS companies. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on production payroll and accounting solutions for the film, TV, and commercial industries

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2018, with a brief history of rapid growth and expansion in the production payroll and accounting space

Company Description:

• Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure
• Provides a unified payroll platform that seamlessly connects production, accounting, cast, and crew teams
• Empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights

Company Specialties:

• Production payroll and accounting
• Financial solutions for film, TV, and commercial production
• Smart, intuitive platform for streamlined workflows

Company Website: www.wrapbook.com

ASSUMPTION: Wrapbook is a well-established company in the production payroll and accounting space, with a strong focus on innovation and customer support.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Head of Marketing and overseeing a small team of Product Marketers

Reporting Structure: This role reports directly to the Head of Marketing and is responsible for managing a small team of Product Marketers

Work Arrangement: Remote work arrangement, with the opportunity to work from anywhere in the USA or Canada

Growth Opportunities:

• Potential for career growth within the Marketing department or the broader organization
• Opportunity to make a significant impact on the company's go-to-market strategy and product positioning
• Chance to work with a diverse and talented team in a fast-growing industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location required

Office Location(s): Not applicable, as this is a remote position

Geographic Context:

• USA and Canada, allowing for a diverse and geographically distributed team
• Opportunity to work with team members and clients across North America
• Flexibility to work from any location within the designated regions

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: This remote work arrangement provides candidates with the flexibility to balance their personal and professional lives, while still maintaining a strong connection to the team and the company's mission.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent team
• Interview with the Head of Marketing to discuss the role and company culture
• Deep dive into the candidate's Product Marketing experience and achievements
• Final interview with key stakeholders to assess cultural fit and alignment with the company's vision

Key Assessment Areas:

• Product Marketing expertise and track record of driving business impact
• Strategic thinking and ability to develop compelling narratives
• Communication and collaboration skills, with the ability to influence cross-functional teams
• Alignment with Wrapbook's company values and culture

Application Tips:

• Highlight specific achievements in Product Marketing that demonstrate your ability to drive business impact
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Product Marketing, B2B SaaS, Storytelling, Positioning, Customer Insights, GTM Strategy, Sales Enablement, Team Management, Communication, Collaboration, Market Research, Competitive Analysis, Pricing, Packaging, Segmentation, Tech Stack

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, with a strong emphasis on their Product Marketing experience and achievements.

🛠️ Tools & Technologies

• Salesforce
• Figma
• Notion
• Navattic
• User research platforms
• BI and product analytics tools

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity meets technology
• Empowering production teams
• Streamlining workflows for greater efficiency

Work Style:

• Collaborative and cross-functional team environment
• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Remote work arrangement, with a strong emphasis on communication and accountability

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment, and are you comfortable working remotely?
• Are you passionate about storytelling and positioning complex products in a vertical SaaS context?
• Do you have a proven track record of driving business impact through strategic positioning and enablement?

ASSUMPTION: Wrapbook values candidates who are creative problem solvers, strong communicators, and effective collaborators, with a passion for driving business impact through strategic positioning and enablement.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative work environment
• Balancing strategic planning with hands-on execution and team management
• Adapting to a fast-paced, dynamic work environment with a focus on continuous improvement
• Developing and maintaining a deep understanding of the production payroll and accounting industry and its unique challenges

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record of driving business impact through strategic positioning and enablement.

📈 Similar Roles Comparison

• This role is unique in its focus on the production payroll and accounting industry, with a strong emphasis on customer empathy and understanding of the unique challenges faced by production teams
• Unlike other Product Marketing roles, this position requires a deep understanding of the complex buying motions across multiple personas within the production industry
• Career path for this role may include progression to VP or C-level roles within the Marketing department or the broader organization

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the production payroll and accounting industry, with a strong focus on customer empathy and strategic positioning.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature release, resulting in a 20% increase in adoption rates
• Conducting customer interviews and market research to inform product positioning and messaging, leading to a 15% increase in customer satisfaction scores
• Collaborating with cross-functional teams to create enablement assets, such as battlecards and pitch decks, contributing to a 10% increase in sales productivity

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive business impact through strategic positioning, customer empathy, and effective collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into that overall vision?
• How does Wrapbook support the growth and development of its employees, particularly in the Marketing department?
• Can you provide examples of how the company has adapted to changes in the production payroll and accounting industry, and how this role might contribute to that ongoing evolution?
• How does Wrapbook measure the success of its Product Marketing efforts, and what key performance indicators (KPIs) would I be responsible for tracking and optimizing?
• What are the biggest challenges facing the production payroll and accounting industry today, and how does Wrapbook differentiate itself from competitors in this space?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the production payroll and accounting industry, as well as their ability to align with Wrapbook's go-to-market strategy and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your achievements in Product Marketing
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• If selected for an interview, be prepared to discuss your approach to strategic positioning, customer empathy, and enablement
• Follow up with the Talent team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.