📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Fox Corporation
🔹 Location: New York, New York, USA
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in product marketing for core solutions
- Cross-functional collaboration with sales, marketing, and PR teams
- Developing compelling narratives and messaging for product stories
- Executing multi-channel marketing campaigns to drive product adoption
- Building foundational narratives and playbooks for product suite
ASSUMPTION: This role requires a strong understanding of media and advertising, with a focus on ad tech. Experience in a fast-paced, cross-functional environment is crucial for success.
📋 Key Responsibilities
✅ Lead the strategic build and execution of end-to-end go-to-market and multi-channel marketing campaigns for high-priority product solutions
✅ Develop clear, on-brand messaging and positioning for solutions that provide the foundation of product marketing for outbound communication
✅ Build foundational narratives and playbooks at the solution level that simplify the product suite into consolidated frameworks
✅ Partner with research and PM/PMM teams to develop customer research and insights to articulate reasons to believe in advertising solutions
✅ Collaborate with Sales to identify needs that enable the field team and grow the business, including competitive narratives and sales content
✅ Create programming and keynotes for marquis events that further product messaging in market with key audiences
ASSUMPTION: This role involves a high degree of collaboration and requires strong interpersonal, communication, and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent working experience
Experience: 8+ years of work experience with 5+ years experience in a Product Marketing, Integrated Marketing, or Content Marketing role, or similar experience building multi-channel campaigns to launch products and product stories
Required Skills:
- Strategic problem-solving and passion for data-driven results
- Excellent interpersonal, collaboration, communication (oral and written), and presentation skills
- Experience working at an Ad Tech, Agency, Streaming/CTV, or Media Publisher
- Demonstrated success navigating and collaborating within complex, matrixed organizations
- Excellent project management and organizational skills; proven ability to get projects done on tight timelines
- Comfort in ambiguity with a strong ability to adapt to the evolving landscape of media and advertising
- Experience working in a cross-functional capacity within a fast-paced, changing environment
Preferred Skills:
- Experience in the media and advertising industry
- Familiarity with ad tech platforms and tools
ASSUMPTION: Given the role's focus on product marketing and cross-functional collaboration, candidates with experience in related fields may also be considered.
💰 Compensation & Benefits
Salary Range: $106,000.00 - $148,000.00 annually
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
- Annual discretionary bonus
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in product marketing within the media and advertising industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production, with a focus on broadcast television, digital media, and advertising
Company Size: 10,001+ employees, providing a large, established environment with diverse opportunities for growth and collaboration
Founded: Fox Corporation was founded in 2019, following the separation of 21st Century Fox's film and television assets into two separate companies
Company Description:
- Fox Corporation produces and distributes content through leading brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group
- The company empowers a diverse range of creators to imagine and develop culturally significant content while building an organization that thrives on creative ideas, operational expertise, and strategic thinking
- Fox Corporation is committed to fostering an inclusive work environment where employees feel valued and respected
Company Specialties:
- Broadcast television
- Digital media
- Streaming services
- Advertising and ad tech
Company Website: foxcorporation.com
ASSUMPTION: Fox Corporation's diverse portfolio of brands and content platforms offers applicants a unique opportunity to work on a wide range of projects and initiatives.
📊 Role Analysis
Career Level: Director, indicating a senior-level role with significant responsibility and strategic decision-making
Reporting Structure: This role reports directly to the Senior Vice President, Product Marketing, and may oversee junior product marketing managers or coordinators
Work Arrangement: On-site, with occasional flexibility for remote work based on project needs and team collaboration
Growth Opportunities:
- Potential to advance to a vice president or senior vice president role within the product marketing department
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Chance to develop and mentor junior team members, fostering a culture of growth and development
ASSUMPTION: Given the company's size and diverse portfolio, there are ample opportunities for career growth and development within the product marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 1211 Avenue of the Americas, New York, NY 10036, USA
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural attractions
- The office is located in Midtown Manhattan, providing easy access to public transportation and nearby amenities
- The city's dynamic media and advertising industry offers ample networking opportunities and professional growth
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs and team collaboration
ASSUMPTION: The office environment fosters collaboration and innovation, with a strong emphasis on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Interview with the hiring manager or a panel of stakeholders
- Case study or presentation, followed by a final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Understanding of media and advertising, with a focus on ad tech
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the media and advertising industry, with a focus on ad tech
- Prepare examples of your work that showcase your ability to develop compelling narratives and messaging
ATS Keywords: Product Marketing, Integrated Marketing, Content Marketing, Storytelling, Project Management, Collaboration, Communication, Data Analysis, Strategic Problem-Solving, Cross-Functional Collaboration, Advertising, Ad Tech, Sales Enablement, Customer Research, Event Programming, Digital Campaigns
ASSUMPTION: Fox Corporation's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, communication, and collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Adobe Creative Suite (Photoshop, Illustrator)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for the media and advertising industry, with a focus on marketing automation and analytics.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Quality
- Respect
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders to drive strategic initiatives?
- Do you have a strong understanding of the media and advertising industry, with a focus on ad tech?
ASSUMPTION: Fox Corporation values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and integrity.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating with diverse teams and stakeholders to drive consensus and alignment
- Adapting to the evolving landscape of media and advertising, with a focus on ad tech
- Balancing strategic thinking with tactical execution to drive business results
ASSUMPTION: The challenges associated with this role are inherent to the fast-paced, dynamic nature of the media and advertising industry, with a focus on ad tech.
📈 Similar Roles Comparison
- Compared to related roles in product marketing, this position places a greater emphasis on strategic leadership and cross-functional collaboration
- Within the media and advertising industry, this role requires a strong understanding of ad tech and the ability to develop compelling narratives and messaging
- Career paths for this role may include advancement to vice president or senior vice president within the product marketing department or related fields
ASSUMPTION: This role offers unique opportunities for growth and development within the product marketing department and across the organization.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new ad tech product launch
- Creating a foundational narrative and playbook for a suite of advertising solutions
- Partnering with sales to develop competitive narratives and sales content for a high-priority product
ASSUMPTION: The sample projects listed are representative of the strategic, cross-functional nature of this role within the product marketing department.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the product marketing department collaborate with other teams, such as sales and marketing, to drive business results?
- What opportunities are there for growth and development within the product marketing department and across the organization?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving business results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your work that showcase your ability to develop compelling narratives and messaging
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
