Director Product Marketing

📌 Core Information

🔹 Job Title: Director Product Marketing

🔹 Company: Workiva

🔹 Location: Denver, Colorado, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market (GTM) strategies for products and solutions
• Driving product positioning, marketing strategy, and sales enablement
• Leading product and solution launches across departments
• Identifying and prioritizing product features
• Providing consulting and management support to business initiatives

ASSUMPTION: This role requires a strategic mindset and strong cross-functional collaboration skills to drive business outcomes.

📋 Key Responsibilities

✅ Create a GTM strategy for assigned products, markets, and solutions to drive business goals

✅ Manage platform and point-solution initiatives to focus sales efforts and achieve revenue and profit goals

✅ Drive the development, execution, and delivery of thought leadership content to advance credibility and awareness, and drive pipeline

✅ Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools

✅ Develop product positioning and complete competitive analysis

✅ Consult with customers in partnership with Product Management and Sales to explore product and market opportunities

✅ Identify key functional, ecosystem, and operational requirements to serve the targeted market better

✅ Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities

✅ Become an influencer through thought leadership exposure and speaking engagements across industry associations

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and customer engagement to drive product success.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing or related field

Experience: 10+ years of experience in product marketing or closely related roles

Required Skills:

• Proven experience in product marketing or related roles
• Strategic mindset with the ability to derive insights from data for decision-making
• Exceptional communication and program management skills
• Proven ability to innovate and optimize business-driving strategies

Preferred Skills:

• Previous B2B marketing or product marketing experience in the SaaS industry, sales channel support preferred
• Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
• Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
• Demonstrated success in collaborating and influencing cross-functional leadership teams

ASSUMPTION: Candidates should have a strong background in product marketing and related fields, with a focus on strategic thinking and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: $154,000.00 - $250,000.00 per year (US)

Benefits:

• Discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Working Hours: Up to 40% travel required, reliable internet access for any period working remotely

ASSUMPTION: The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2008

Company Description:

• Workiva is on a mission to power transparent reporting for a better world
• Builds and delivers the world’s leading cloud platform for assured integrated reporting
• Simplifies complex reporting and disclosure challenges by streamlining processes, connecting data and teams, and ensuring consistency

Company Specialties:

• Government Reporting
• Internal Controls
• Section 16
• SEDAR Reporting
• SOX
• SEC Reporting
• CCAR/Stress Tests
• Enterprise Risk Management
• Environmental Health and Safety
• ORSA
• RRP
• Sustainability
• Board Reporting
• Investor Relations
• Managerial Reporting
• CASS
• Statutory Reporting
• Regulatory Reporting
• Internal Audit Management
• Financial Close Reporting
• Berichtspflichten
• ESEF-Berichterstattung
• Geschäftsberichte
• Internes Kontrollmanagement
• Regulatorisches Berichtswesen
• SEC-Berichterstattung
• Reporting annuel
• Gestion des Contrôles Internes
• Reporting réglementaire
• Reporting statutaire
• ESEF Reporting
• Statutory Reporting
• Regulatory Reporting
• Annual Reporting
• ESG and CSRD

Company Website: http://www.workiva.com

ASSUMPTION: Workiva is a well-established company in the software development industry, focusing on integrated reporting solutions.

📊 Role Analysis

Career Level: Senior-level individual contributor role

Reporting Structure: This role reports directly to the Senior Vice President of Product Marketing

Work Arrangement: Remote OK, with up to 40% travel required

Growth Opportunities:

• Potential to grow into a leadership role within the Product Marketing team
• Opportunities to work on high-impact projects and drive business outcomes
• Chance to expand skills and knowledge in a dynamic, growing industry

ASSUMPTION: This role offers opportunities for professional growth and development within the Product Marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Denver, Colorado office with remote work options)

Office Location(s): 1700 Platte St., Suite 200, Denver, Colorado 80202, US

Geographic Context:

• Denver, Colorado is a major city with a diverse economy and a growing tech industry
• The Denver office is located in the LoDo (Lower Downtown) neighborhood, offering easy access to public transportation and amenities
• The city experiences all four seasons, with mild winters and warm, sunny summers

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: The Denver office provides a collaborative work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the Talent Acquisition team
• Interview with the hiring manager (Senior Vice President of Product Marketing)
• Interview with a cross-functional team member (e.g., Product Management, Sales)
• Final interview with the Senior Vice President of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Product marketing expertise and industry knowledge
• Alignment with Workiva's company values and culture

Application Tips:

• Highlight your experience with go-to-market strategies, product positioning, and sales enablement
• Tailor your resume to emphasize relevant skills and experiences for this role
• Prepare thoughtful questions to ask during the interview process

ATS Keywords: Product Marketing, Go-To-Market, Sales Enablement, Product Positioning, Competitive Analysis, Thought Leadership, Collaboration, Communication, Data Analysis, Program Management, Consulting, Influencing, Innovation, Optimization, Strategic Mindset

ASSUMPTION: The interview process for this role focuses on assessing strategic thinking, cross-functional collaboration, and product marketing expertise.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Workspace (G Suite)
• Asana
• Slack

ASSUMPTION: This role requires proficiency in CRM, marketing automation, and project management tools, as well as strong communication and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Cross-functional collaboration and teamwork
• Focus on results and driving business outcomes
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you an effective communicator and collaborator across different teams and functions?
• Are you passionate about driving business outcomes through strategic thinking and innovative solutions?

ASSUMPTION: Workiva values a customer-centric, innovative, and collaborative work environment, with a focus on driving business outcomes and continuous learning.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams, including remote team members
• Adapting to changes in the market and pivoting strategies as needed
• Balancing the need for strategic thinking with the need for tactical execution

ASSUMPTION: This role presents challenges related to managing multiple priorities, collaborating effectively, and adapting to market changes.

📈 Similar Roles Comparison

• Compared to related roles, this position places a stronger emphasis on strategic thinking, cross-functional collaboration, and driving business outcomes
• Industry-specific context: The software development industry is dynamic and competitive, requiring a strong focus on innovation and differentiation
• Career path comparison: This role offers opportunities for professional growth and development within the Product Marketing team and the broader organization

ASSUMPTION: This role differs from related positions in its emphasis on strategic thinking, cross-functional collaboration, and driving business outcomes, with opportunities for professional growth and development.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including product positioning, messaging, and sales enablement tools
• Conducting competitive analysis and market research to inform product positioning and differentiation
• Creating thought leadership content, such as blog posts, whitepapers, and webinars, to drive pipeline and establish the company as a thought leader in the industry

ASSUMPTION: These sample projects illustrate the strategic thinking, cross-functional collaboration, and content creation aspects of the role.

❓ Key Questions to Ask During Interview

• What are the most pressing business challenges facing the company, and how does this role contribute to addressing them?
• How does the Product Marketing team collaborate with other departments, such as Product Management and Sales, to drive business outcomes?
• What opportunities are there for professional growth and development within the Product Marketing team and the broader organization?
• How does the company support work-life balance for employees, particularly those working remotely?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions help assess the strategic focus, cross-functional collaboration, and growth opportunities of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company's culture
• Prepare for interviews by researching the company, practicing common interview questions, and developing thoughtful questions to ask the interviewer
• Follow up with the hiring manager or Talent Acquisition team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.