Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Miovision

🔹 Location: Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Miovision's traffic solutions
• Conducting market research and competitive analysis to inform product positioning
• Creating compelling product messaging and value propositions
• Collaborating cross-functionally with product management, sales, and marketing communications teams
• Planning and executing product launches and integrated marketing campaigns

ASSUMPTION: This role requires a strong understanding of marketing principles and experience in product marketing, preferably in the technology or transportation industry.

📋 Key Responsibilities

✅ Developing and executing product marketing strategies that align with overall business objectives

✅ Conducting market research and competitive analysis to identify opportunities and inform product positioning

✅ Creating compelling product messaging and value propositions that resonate with target audiences

✅ Developing and delivering sales enablement tools, including presentations, case studies, and training materials

✅ Planning and executing product launches, including pre-launch activities, launch events, and post-launch follow-up

✅ Collaborating with marketing communications to develop and implement integrated marketing campaigns

✅ Tracking and analyzing product marketing metrics to measure effectiveness and optimize performance

✅ Serving as a product expert and evangelist, representing Miovision at industry events and customer meetings

✅ Staying up-to-date on industry trends, emerging technologies, and best practices in product marketing

✅ Understanding the layers of Miovision's system, what they provide, and what partners provide, including ATC standards and key API calls

✅ Collaborating with product management and engineering on the technical architecture related to controller partnerships and integrations

ASSUMPTION: This role requires strong communication, presentation, and analytical skills, as well as the ability to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field; MBA preferred

Experience: Proven experience in product marketing, preferably in the technology or transportation industry

Required Skills:

• Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning
• Excellent communication and presentation skills
• Demonstrated ability to develop and execute successful product marketing strategies
• Strong analytical and problem-solving skills
• Experience working cross-functionally with product management, sales, and marketing communications teams
• Ability to thrive in a fast-paced, dynamic environment

Preferred Skills:

• Familiarity with ITS (Intelligent Transportation Systems) and traffic management solutions
• Understanding of ATC standards like ATC5201 and ATC5401

ASSUMPTION: While familiarity with ITS and ATC standards is a plus, it is not a requirement for this role. The ideal candidate will have a strong foundation in product marketing and be eager to learn about the traffic management industry.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Director of Product Marketing with 5-10 years of experience in Canada)

Benefits:

• Comprehensive health benefits starting on day one
• RRSP Matching Plan
• Variable Incentive Plan
• Mio-Days: Extended three-day weekends and a Holiday Shutdown in December
• Virtual Healthcare Service
• Internet subsidy and a remote work allowance
• Enhanced paternity and maternity leaves
• Unlimited vacation policy
• Wellness offerings (Fitness, Mindfulness)

Working Hours: Full-time, flexible onsite and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing with 5-10 years of experience in Canada. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on traffic data collection and management solutions

Company Size: 201-500 employees (According to LinkedIn)

Founded: 2006

Company Description:

• Miovision provides cities with modern tools to fix today's traffic problems
• Offers solutions that collect multimodal traffic data and uncover actionable insights
• Helps municipalities get more out of their road network, improving safety and efficiency

Company Specialties:

• Traffic Data Collection
• Video Analytics
• Software Development
• Vehicle Counting
• Portable Video Collection Units
• Traffic Studies
• Turning Movement Counts
• Safety, Preemption, and Priority Control
• Reducing Greenhouse Gases and Environmental Impact
• Vehicle Preemption and Priority Control
• Safe Cities, Smart Cities, and Sustainability
• Vision Zero

Company Website: miovision.com

ASSUMPTION: Miovision is a global leader in traffic management solutions, with a strong focus on innovation and customer success. They value diversity and are an equal opportunity employer.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth into a leadership role

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Hybrid, with flexible onsite and remote work options available

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with the potential for significant career growth and development.

🌍 Location & Work Environment

Office Type: Miovision has offices in Kitchener, Canada, as well as operations in Germany, Serbia, and the United States. However, this role is remote and can be performed from anywhere in Canada.

Office Location(s): Kitchener, ON (Headquarters), Koln, DE, and Atlanta, GA, US

Geographic Context:

• Kitchener, ON: A mid-sized city in southwestern Ontario, Canada, with a growing tech industry
• Germany and the United States: Miovision has a global presence, with operations in multiple countries

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: While this role is remote, the ideal candidate will be based in Canada and be able to work effectively in a distributed team environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Marketing expertise and product marketing experience
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Miovision's values

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Be prepared to discuss your understanding of the traffic management industry and Miovision's products
• Showcase your ability to think strategically and develop go-to-market plans

ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Competitive Analysis, Sales Enablement, Integrated Marketing Campaigns, Traffic Management Solutions, ITS, ATC Standards

ASSUMPTION: Miovision uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not missed by the system.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Product marketing software (e.g., ProductPlan, ProductBoard)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with marketing automation and CRM platforms, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Fun

Work Style:

• Fast-paced and dynamic
• Results-driven and data-informed
• Collaborative and cross-functional
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful product marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Miovision values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• The traffic management industry can be complex and technical, requiring a strong learning curve for new hires
• This role may require occasional travel to attend industry events and customer meetings
• Miovision is a growing company, which can sometimes lead to rapid changes and adjustments in priorities
• The remote work environment may present unique challenges, such as maintaining work-life balance and staying connected to the team

ASSUMPTION: While these challenges exist, Miovision offers a supportive and collaborative work environment that prioritizes employee growth and success.

📈 Similar Roles Comparison

• This role is unique in that it combines product marketing expertise with a focus on the traffic management industry
• Compared to other product marketing roles, this position may require a stronger understanding of technical concepts and industry-specific standards
• Career progression in this role could lead to opportunities in marketing leadership, as well as potential transitions into other areas of the business, such as sales or product management

ASSUMPTION: While this role is unique, it offers a strong foundation in product marketing and the opportunity to work in a growing and innovative industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new traffic data collection solution
• Conducting market research and competitive analysis to inform product positioning for an existing solution
• Creating compelling product messaging and value propositions for a suite of traffic management solutions

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Director of Product Marketing might work on, rather than being an exhaustive list of potential responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing strategy for Miovision's traffic solutions, and how this role fits into that strategy?
• How does Miovision support the professional development and growth of its product marketing team members?
• Can you provide examples of how Miovision has adapted its go-to-market strategies in response to market changes or customer feedback?
• What are the most significant challenges facing the traffic management industry, and how does Miovision plan to address them?
• How does Miovision foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the industry, as well as to demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare for your interview by researching Miovision's products, industry, and competitors
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.