Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Eigen Labs

🔹 Location: Seattle, Washington, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and scaling the product marketing function from scratch
• Defining product positioning, messaging, and roadmap
• Driving go-to-market strategies and product launches
• Collaborating with cross-functional teams to maximize market impact
• Analyzing launch performance and optimizing marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of developer needs and the Ethereum ecosystem.

📋 Key Responsibilities

✅ Define and communicate the value proposition of EigenLayer's core first-party developer offerings and rich ecosystem of third-party applications

✅ Steer product roadmap based on customer, market, and competitive insights; and own the public-facing roadmap

✅ Own release marketing from end to end, leading strategic planning and execution of product launches and/or product-focused events

✅ Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages

✅ Manage the developer marketing budget for execution across channels

✅ Partner with Content, Comms, and Creative teams to land product-centric value propositions and messaging on external channels

✅ Work with Growth and Sales to drive partnerships and activations that increase trial and adoption of products

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in technical product marketing or product management roles, with a deep understanding of developer audiences

Required Skills:

• Proven experience driving adoption and engagement for cloud services
• Familiarity with the Ethereum developer ecosystem and its core technical audiences
• Strong data analysis skills and ability to make data-driven decisions
• Experience crafting compelling positioning, messaging, and developer content
• Track record of managing an annual marketing budget with excellent performance metrics
• Self-starter and ownership mentality, thriving in fast-paced, ambiguous environments

Preferred Skills:

• Experience marketing for a crypto developer ecosystem
• Fluency in multiple programming languages

ASSUMPTION: Candidates with experience in the blockchain or cryptocurrency industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $200,000 - $250,000 USD per year (determined by skillset, experience, interview quality, and market factors)

Benefits:

• Competitive salary and non-cash compensation (tokens and equity)
• World-class benefits package (medical/dental/vision)
• Remote work set up stipend
• Flexible hours and a supportive remote environment
• Flexible time off
• 401(k) retirement plan + company match
• Monthly wellness benefit
• Yearly off-sites
• Paid parental leave

Working Hours: Full-time (40 hours per week) with flexible hours and a supportive remote environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Eigen Labs is a research organization focused on contributing to protocols that supercharge open innovation on Ethereum. They operate in the competitive and rapidly evolving blockchain space.

Company Size: Eigen Labs is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Eigen Labs was founded in 2021, making it a relatively new player in the blockchain industry with a strong focus on innovation and growth.

Company Description:

• Intellectually curious and collaborative team environment
• Strong presence in Seattle and NYC, with a remote-friendly culture
• Founder with a background in academia, bringing a unique perspective to the team

Company Specialties:

• Blockchain protocol development
• Open-source software development
• Cryptocurrency and decentralized finance (DeFi)

Company Website: https://www.eigenlabs.org/

ASSUMPTION: Eigen Labs' focus on open innovation and collaboration creates an environment where employees can have a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is suitable for an experienced product marketing professional looking to make a significant impact in a growing company.

Reporting Structure: The Director, Product Marketing will report directly to the Chief Marketing Officer (CMO) or another senior marketing leader.

Work Arrangement: This is a remote-friendly role with a strong presence in Seattle and NYC. Employees can work remotely or from one of the company's offices.

Growth Opportunities:

• As Eigen Labs grows, there will be opportunities for the Director, Product Marketing to expand their team and take on more strategic responsibilities
• The company's focus on innovation and open-source development creates opportunities for employees to learn and grow in their careers
• With Eigen Labs' rapid growth, there may be opportunities for internal promotions or new roles to be created

ASSUMPTION: The growth opportunities for this role will depend on Eigen Labs' continued success and expansion in the blockchain industry.

🌍 Location & Work Environment

Office Type: Eigen Labs has a strong presence in Seattle and NYC, with a remote-friendly culture that allows employees to work from home or in an office setting.

Office Location(s): Seattle, Washington, United States

Geographic Context:

• Seattle is a major tech hub with a thriving blockchain and cryptocurrency community
• The Pacific Northwest region offers a high quality of life, with access to outdoor activities, cultural attractions, and a vibrant tech industry
• Eigen Labs' remote-friendly culture allows employees to work from anywhere with a reliable internet connection

Work Schedule: Full-time (40 hours per week) with flexible hours and a supportive remote environment

ASSUMPTION: The work environment at Eigen Labs is collaborative and intellectually stimulating, with a strong emphasis on open communication and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and/or team members
• Final interview with a senior leader or executive

Key Assessment Areas:

• Technical knowledge of blockchain and cryptocurrency
• Product marketing skills and experience
• Data analysis and interpretation skills
• Communication and collaboration skills
• Cultural fit and alignment with Eigen Labs' values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on product marketing and blockchain/cryptocurrency industry experience
• Tailor your cover letter to demonstrate your understanding of Eigen Labs' mission and values, and how your skills and experience make you a strong fit for the role
• Prepare for technical assessments or case studies by brushing up on your blockchain and cryptocurrency knowledge, as well as your product marketing skills
• Research Eigen Labs' team, culture, and recent projects to show your enthusiasm and preparation for the interview process

ATS Keywords: Product Marketing, Blockchain, Cryptocurrency, Developer Engagement, Cloud Services, Ethereum Ecosystem, Data Analysis, Messaging, Positioning, Cross-Functional Collaboration, Budget Management, Technical Content Creation, Market Research, Competitive Analysis, Developer Needs Assessment, Product Roadmap

ASSUMPTION: The interview process at Eigen Labs is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• CMS and content creation tools (e.g., WordPress, Adobe Creative Suite)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Eigen Labs' current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Intellectual curiosity and a passion for learning
• Collaborative and inclusive team environment
• Ownership mentality and a focus on results
• Integrity and respect for all team members

Work Style:

• Remote-friendly and flexible work arrangements
• Strong emphasis on open communication and collaboration
• Fast-paced and dynamic work environment, with a focus on innovation and growth

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments, and are you comfortable with a high degree of autonomy and responsibility?
• Are you passionate about blockchain technology and its potential to revolutionize industries?
• Do you have strong data analysis skills and the ability to make data-driven decisions?
• Are you comfortable working in a remote or hybrid work environment, with a strong emphasis on open communication and collaboration?

ASSUMPTION: Eigen Labs' culture is characterized by intellectual curiosity, collaborative debate, ownership mentality, integrity, and respect. Candidates who align with these values will be a strong fit for the company.

⚠️ Potential Challenges

• The blockchain and cryptocurrency industry is highly competitive and rapidly evolving, requiring continuous learning and adaptation
• The role may involve managing multiple priorities and stakeholders, requiring strong project management and communication skills
• The remote-friendly work environment may present challenges for candidates who prefer a more structured office setting
• The company's rapid growth may present challenges in terms of maintaining a cohesive and collaborative team culture

ASSUMPTION: The potential challenges for this role are outweighed by the opportunities for growth and impact in the rapidly evolving blockchain industry.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position requires a deeper understanding of blockchain and cryptocurrency technologies and their applications
• The role involves a higher degree of collaboration and cross-functional teamwork, as Eigen Labs operates in a rapidly evolving and competitive industry
• Career paths in the blockchain industry may vary from those in more established industries, with opportunities for growth and advancement based on the candidate's skills, experience, and the company's success

ASSUMPTION: The unique aspects of this role require candidates with a strong background in product marketing and a deep understanding of the blockchain and cryptocurrency industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new blockchain-based cloud service
• Collaborating with the product team to define and communicate the value proposition of a novel decentralized finance (DeFi) protocol
• Managing the launch of a new Ethereum-based application, including all marketing channels and stakeholder communications

ASSUMPTION: The specific projects for this role will depend on Eigen Labs' product roadmap and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does Eigen Labs support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Eigen Labs approach collaboration and communication in a remote-friendly work environment?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to Eigen Labs' success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on product marketing and blockchain/cryptocurrency industry experience
• Prepare for technical assessments or case studies by brushing up on your blockchain and cryptocurrency knowledge, as well as your product marketing skills
• Research Eigen Labs' team, culture, and recent projects to show your enthusiasm and preparation for the interview process
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.