📌 Core Information
🔹 Job Title: Director, Product Marketing (AI & Emerging Markets)
🔹 Company: Yext
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategy for AI-driven and next-generation products
- Defining market category creation for agentic AI and next-gen AI-driven solutions
- Driving full-funnel marketing initiatives for AI-powered products
- Collaborating with cross-functional teams to influence product roadmaps and establish market leadership
- Operating in a lean, agile, and fast-moving environment
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of AI products and their market potential.
📋 Key Responsibilities
✅ Develop and execute GTM strategy for AI-powered and emerging products
✅ Shape market category creation for agentic AI and next-gen AI-driven solutions
✅ Drive full-funnel marketing initiatives for AI-powered products
✅ Lead successful product launches, ensuring internal readiness and external market impact
✅ Establish the company as a thought leader in AI & agentic AI solutions through content, events, and analyst engagement
✅ Develop compelling, differentiated messaging that communicates the value of AI-powered solutions to diverse stakeholders
✅ Conduct market research and competitive analysis to anticipate trends in AI-driven SaaS, machine learning, and agentic AI solutions
✅ Equip internal teams with AI-specific competitive intelligence, battlecards, and positioning guides
✅ Serve as the voice of the customer to inform AI product roadmaps and ensure alignment with market needs
✅ Cultivate a culture of innovation, agility, and data-driven decision-making, ensuring maximum impact with lean resources
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive market success for AI-powered products.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in enterprise B2B SaaS product marketing, with at least 1 year focused on AI-driven or emerging technologies
Required Skills:
- Proven ability to simplify complex AI technical concepts into compelling, differentiated messaging
- Experience defining and executing GTM strategies for AI/ML products in competitive markets
- Strong executive presence with experience influencing VP/SVP-level product leaders and C-suite stakeholders
- Deep understanding of AI products, agentic AI solutions, machine learning models, and AI-powered automation
- Expertise in local listings, reputation management, social media software, or related technologies
- Deep understanding of location-based businesses in financial services, healthcare, retail, and hospitality
Preferred Skills:
- Experience working with AI industry analysts, media, and influencers
- Fluency in additional languages
ASSUMPTION: This role requires a strong background in enterprise B2B SaaS product marketing, with a specific focus on AI-driven or emerging technologies.
💰 Compensation & Benefits
Salary Range: $157,050 - $276,000 USD (based on industry standards for a Director-level role in AI product marketing)
Benefits:
- Medical, Dental, and Vision benefits
- Life Insurance
- Short Term and Long Term Disability
- 401(k) Retirement Plan
- Vacation and Sick Leave
- Equity and Variable Pay Programs
Working Hours: Full-time position, with a flexible work arrangement (Remote OK)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in AI product marketing. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on digital presence management for multi-location brands
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2006 (with a history of growth and innovation in the digital presence management space)
Company Description:
- Yext is the leading digital presence platform for multi-location brands, with thousands of customers worldwide
- The company's AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights
- Yext's platform enables brands to turn their digital presence into a differentiator, from SEO and websites to social media and reputation management
Company Specialties:
- Digital Presence Management
- AI and Machine Learning
- Cross-Channel Insights
- Location-Based Businesses
Company Website: http://www.yext.com
ASSUMPTION: Yext is a well-established company in the digital presence management space, with a strong focus on AI and machine learning technology.
📊 Role Analysis
Career Level: Director (Senior leadership role)
Reporting Structure: Reports directly to the VP of Product Marketing, with cross-functional collaboration with Product, Sales, and Customer Success leadership
Work Arrangement: Remote OK, with a flexible work arrangement that balances strategic leadership with tactical execution
Growth Opportunities:
- Potential to shape the market category for AI & agentic AI solutions and position Yext as the clear leader
- High-impact leadership role, driving strategy and execution for AI-powered products
- Opportunity to work with an elite team of AI experts, engineers, and industry pioneers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Yext's AI product portfolio.
🌍 Location & Work Environment
Office Type: Hybrid (with a flexible work arrangement that allows for remote work)
Office Location(s): New York, NY (with additional offices in Arlington, VA; Chicago, IL; London, UK; Berlin, DE; Paris, FR; Tokyo, JP; Milan, IT; Munich, DE; Hyderabad, IN)
Geographic Context:
- New York, NY: A major global hub for technology, finance, and media, with a vibrant startup ecosystem
- Hybrid work environment: Offers the flexibility to work remotely while also providing opportunities for in-person collaboration and networking
- Access to a global network of offices and colleagues, fostering a diverse and inclusive work environment
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and a balance between strategic leadership and tactical execution
ASSUMPTION: The hybrid work environment at Yext offers the best of both worlds, providing flexibility and remote work options while also fostering in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and cross-functional stakeholders
- Final interview with the VP of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Ability to simplify complex AI concepts into compelling messaging
- Cross-functional collaboration and stakeholder management skills
- Data-driven decision-making and performance optimization
- Cultural fit and alignment with Yext's values and mission
Application Tips:
- Highlight your experience with AI-driven or emerging technologies and your ability to define and execute GTM strategies for AI/ML products
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare a case study or presentation showcasing your ability to define market categories and drive adoption for AI-powered solutions
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
ATS Keywords: AI, Product Marketing, Emerging Markets, GTM Strategy, Market Research, Competitive Analysis, Sales Enablement, Thought Leadership, Messaging, Positioning, Customer Advocacy, Data-Driven Decision Making, Collaboration, Innovation, Agility
ASSUMPTION: The interview process at Yext is designed to assess your strategic thinking, market analysis skills, and cultural fit, with a focus on your ability to drive market success for AI-powered products.
🛠️ Tools & Technologies
- AI and machine learning platforms (e.g., TensorFlow, PyTorch, scikit-learn)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
ASSUMPTION: The tools and technologies required for this role are primarily marketing automation, CRM, and project management platforms, with a strong focus on AI and machine learning technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in everything we do
- One Yext: We succeed together as one team
- Innovation: We embrace change and drive progress
- Quality: We strive for excellence in all we do
- Integrity: We act with honesty and fairness in all our interactions
Work Style:
- Collaborative: We work together to achieve our goals
- Agile: We adapt and pivot as needed to stay ahead of the curve
- Data-Driven: We make decisions based on data and insights
- Customer-Focused: We prioritize our customers' needs and preferences
- Inclusive: We foster a diverse and inclusive work environment
Self-Assessment Questions:
- How do you align with Yext's value of being customer-obsessed, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt and pivot quickly to stay ahead of the curve. How did you approach this situation, and what was the outcome?
- How do you prioritize and balance the needs of multiple stakeholders, such as customers, product teams, and sales teams, when defining market categories and driving adoption for AI-powered solutions?
ASSUMPTION: Yext values a customer-obsessed, collaborative, agile, data-driven, and inclusive work environment, with a strong focus on innovation and quality.
⚠️ Potential Challenges
- Balancing strategic leadership with tactical execution in a fast-paced, lean environment
- Defining market categories and driving adoption for AI-powered solutions in competitive markets
- Collaborating effectively with cross-functional teams, including product, sales, and customer success leadership
- Keeping up with the latest trends and developments in AI-driven SaaS, machine learning, and agentic AI solutions
- Navigating a hybrid work environment, balancing remote work with in-person collaboration and networking opportunities
ASSUMPTION: This role presents unique challenges, such as balancing strategic leadership with tactical execution, defining market categories in competitive markets, and navigating a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other Director-level product marketing roles, this position places a stronger emphasis on AI-driven or emerging technologies and market category creation
- In the AI industry, this role offers a unique opportunity to shape the market category for agentic AI and next-gen AI-driven solutions, positioning Yext as the clear leader
- Career-wise, this role provides a clear path to high-impact leadership, driving strategy and execution for AI-powered products and influencing the product roadmap
ASSUMPTION: This role is unique in its focus on AI-driven or emerging technologies and market category creation, offering a clear path to high-impact leadership in the AI product marketing space.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered product, including market research, competitive analysis, and messaging framework
- Launching an AI-driven solution in a new market, including market segmentation, customer personas, and localization strategies
- Conducting a comprehensive review of Yext's AI product portfolio, identifying opportunities for consolidation, enhancement, or expansion
ASSUMPTION: Sample projects for this role would involve defining market categories, driving adoption, and optimizing AI-powered product portfolios in competitive markets.
❓ Key Questions to Ask During Interview
- How does Yext approach market category creation for AI-powered solutions, and what specific initiatives are planned for the next 12-24 months?
- Can you describe the team structure and dynamics within the Product Marketing organization, and how does this role fit into the broader team strategy?
- How does Yext support the professional development and growth of its employees, particularly those in AI-focused roles?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to driving success in these areas?
- How does Yext measure the success of its AI-powered products, and what key performance indicators (KPIs) are most relevant for this role?
ASSUMPTION: Key questions to ask during the interview should focus on market category creation, team dynamics, professional development, and success metrics for AI-powered products.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with AI-driven or emerging technologies and your ability to define and execute GTM strategies for AI/ML products
- Prepare a case study or presentation showcasing your ability to define market categories and drive adoption for AI-powered solutions
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your strategic thinking, market analysis skills, and cultural fit, with a focus on your ability to drive market success for AI-powered products
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
