📌 Core Information
🔹 Job Title: Director, Product Marketing - Asset Management Solutions
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (with remote/hybrid options for Westlake, TX; Jersey City, NJ; Merrimack, NH)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (on-site every other week)
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategy and building comprehensive plans for investment products
- Crafting differentiated messaging and bringing innovative products to market
- Strengthening the Fidelity asset management brand and engaging clients and prospects
- Collaborating with investment teams and marketing colleagues across Fidelity
ASSUMPTION: This role requires a strong understanding of financial services and investment products, as well as exceptional marketing and communication skills.
📋 Key Responsibilities
✅ Create product narratives, formulate positioning, and develop messaging for a diverse set of investment products
✅ Build multi-channel marketing plans and lead cross-organizational workstreams to support product launches and related marketing programs
✅ Partner with marketing colleagues on channel-specific promotional campaigns and thought leadership initiatives
✅ Develop and maintain marketing content, from pitchbook presentations to web pages and videos, in support of promotional efforts, investor and advisor education, and sales distribution support
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to adapt to shifting priorities.
🎯 Required Qualifications
Education: Minimum bachelor’s degree
Experience: 7+ years of demonstrated ability working in the financial services industry, with a preference for knowledge of investment products and solutions
Required Skills:
- Proven ability to develop and execute marketing strategies and plans
- Excellent interpersonal communication skills and team spirit
- Strong organizational skills and adaptability
- Ability to translate technical information into compelling messaging
- Experience successfully leading sophisticated projects and influencing other teams
Preferred Skills:
- Experience working with investment products and solutions
- Bilingual or multilingual skills (not specified, but may be beneficial for certain markets)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and marketing software tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $169,000 per year (based on job responsibilities, geographic location, candidate’s relevant experience, and other factors)
Benefits:
- Comprehensive health care coverage and emotional well-being support
- Market-leading retirement benefits
- Generous paid time off and parental leave
- Charitable giving employee match program
- Educational assistance, including student loan repayment, tuition reimbursement, and learning resources
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence every other week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level marketing role in the financial services sector. Actual compensation may vary based on the factors listed.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Investment Management and Brokerage
Company Size: 10,001+ employees (as of 2023)
Founded: 1946
Company Description:
- Fidelity Investments is a privately held American multinational financial services corporation that provides a wide range of services, including investment management, retirement planning, portfolio management, and wealth management
- With assets under administration of $12.6 trillion, Fidelity serves individuals, families, employers, wealth management firms, and institutions
- The company is known for its strong brand, extensive product offerings, and comprehensive services
Company Specialties:
- Retirement
- Investments
- Online trading
- Asset management
- IRA
- 401k
- Mutual funds
- Stocks
- ETF
- Bonds
- Brokerage
- Cash management
- HSA
- 529 plans
- Annuities
- Life insurance
- Benefits consulting
- Stock plan services
- Business news
- Wealth management
Company Website: www.fidelity.com
ASSUMPTION: Fidelity Investments is a well-established and respected company in the financial services industry, with a strong brand and extensive product offerings.
📊 Role Analysis
Career Level: Director-level, with potential for growth within the marketing department or into other leadership roles within Fidelity
Reporting Structure: This role reports directly to the Head of Marketing for Asset Management Solutions and may oversee junior marketing team members
Work Arrangement: Hybrid, with on-site presence required every other week
Growth Opportunities:
- Potential to take on additional responsibilities and lead larger projects or teams
- Opportunities to work on diverse products and services within the asset management division
- Potential to transition into other leadership roles within Fidelity, such as Head of Marketing or other senior-level positions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, take on more responsibility, and advance their career within Fidelity.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site presence required every other week
Office Location(s): Smithfield, RI (primary); Westlake, TX; Jersey City, NJ; Merrimack, NH (remote/hybrid options)
Geographic Context:
- Smithfield, RI: A suburban town located near Providence, with a mix of urban and rural environments
- Westlake, TX: A city in the Dallas-Fort Worth metro area, offering a mix of urban and suburban living
- Jersey City, NJ: A densely populated city across the Hudson River from Manhattan, offering urban living with easy access to New York City
- Merrimack, NH: A town located near Manchester, NH, offering a mix of urban and rural environments
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence every other week
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and skills-based interviews with hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Understanding of financial services and investment products
- Leadership and project management skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with Fidelity's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and financial services experience
- Prepare examples of successful marketing campaigns and projects you've led
- Research Fidelity's products and services, and be ready to discuss how you can contribute to their marketing efforts
- Practice common interview questions and be ready to discuss your leadership style, problem-solving skills, and adaptability
ATS Keywords: Marketing strategy, product marketing, investment products, messaging development, cross-organizational collaboration, project leadership, client engagement, thought leadership, sales distribution support, technical information translation, brand strengthening, relationship building
ASSUMPTION: Fidelity uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can improve the chances of your application being seen by a human recruiter.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., CRM, marketing automation, project management)
- Presentation software (e.g., PowerPoint, Keynote)
- Design software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency in Microsoft Office Suite and marketing software tools is likely required for this role, while proficiency in presentation and design software may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Putting clients first
- Collaboration
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on delivering high-quality work
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies for financial services or investment products?
- Are you comfortable working in a collaborative, team-oriented environment and adapting to shifting priorities?
- Do you have strong communication skills and the ability to build and maintain relationships with clients, prospects, and internal stakeholders?
- Are you passionate about delivering high-quality work and committed to continuous learning and improvement?
ASSUMPTION: Fidelity values candidates who are strong communicators, collaborative team players, and committed to delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams and stakeholders across the organization
- Adapting to shifting priorities and changing market conditions
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on product marketing and requires a strong understanding of investment products and services
- Within Fidelity, this role may have similarities to other marketing positions, but it is unique in its focus on asset management solutions
- Career progression may involve taking on additional responsibilities, leading larger teams, or transitioning into other leadership roles within Fidelity
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a strong understanding of financial services and investment products.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new ETF launch, including messaging, channel strategy, and promotional materials
- Collaborating with investment teams to create thought leadership content and events for advisors and institutional clients
- Leading a cross-functional team to rebrand an existing mutual fund and update its marketing materials
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the role, requiring strong marketing, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the most significant challenges facing the asset management solutions marketing team, and how can this role help address them?
- How does Fidelity support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Fidelity approach work-life balance, and what resources are available to support employees in this role?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and financial services experience
- Prepare examples of successful marketing campaigns and projects you've led
- Research Fidelity's products and services, and be ready to discuss how you can contribute to their marketing efforts
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
