Director, Product Marketing - B2B and B2G (Government)

📌 Core Information

🔹 Job Title: Director, Product Marketing - B2B and B2G (Government)

🔹 Company: Taxbit

🔹 Location: New York, United States (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Data Infrastructure and Analytics

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (New York City, San Francisco, Seattle, Salt Lake City, Washington, D.C.)

🚀 Job Overview

Key aspects of this role include:

• Developing and operationalizing cross-channel messaging matrices and owning the end-to-end go-to-market strategy for TaxBit’s Enterprise SaaS and Public Sector offerings.
• Leading product launches, creating enablement assets, and partnering with various teams to ensure GTM success and revenue growth.
• Conducting ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit’s market positioning and product roadmap.
• Collaborating with SMEs, PMs, and Engineering to maintain tight feedback loops and serve as a product spokesperson on sales calls, customer advisory boards, and industry events.

ASSUMPTION: This role requires a strategic thinker with analytical depth, comfortable balancing data insights with creative storytelling, and able to assess business problems and formulate the numbers into a comprehensive strategy.

📋 Key Responsibilities

✅ Develop and operationalize cross-channel messaging matrices and own the end-to-end go-to-market strategy for TaxBit’s Enterprise SaaS and Public Sector offerings.

✅ Lead product launches, create enablement assets, and partner with various teams to ensure GTM success and revenue growth.

✅ Conduct ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit’s market positioning and product roadmap.

✅ Collaborate with SMEs, PMs, and Engineering to maintain tight feedback loops and serve as a product spokesperson on sales calls, customer advisory boards, and industry events.

ASSUMPTION: This role requires a tenacious self-starter who rolls up sleeves and GSD in a fast-moving environment, with strong stakeholder management and the ability to influence across all levels of the organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 6 years of product marketing experience in B2B SaaS, with at least 2 years driving Enterprise GTM motions (Public sector experience is a bonus)

Required Skills:

• Proven track record of launching RegTech SaaS products and executing sales enablement across GTM strategies that outperform targets.
• Ability to create pricing and packaging proposals that drive rapid revenue growth through a deep understanding of the market, buyer, user, and competition.
• Experience working with industry-leading CRM, Marketing Ops, email marketing software, and other MarTech solutions.
• Ability to craft original content that resonates with the target audience through exceptional written, verbal, and visual communication.

Preferred Skills:

• Preferred 2+ years’ experience in web3, digital assets, or regulated fintech.
• Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions and content.

ASSUMPTION: This role requires a strategic thinker with analytical depth, comfortable balancing data insights with creative storytelling, and able to assess business problems and formulate the numbers into a comprehensive strategy.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Marketing role with 6-10 years of experience in B2B SaaS, and considering the required skills and experience level)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Data Infrastructure and Analytics, focusing on tax and accounting solutions for digital assets

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2018, with headquarters in Draper, Utah

Company Description:

• Taxbit is a modern tax and accounting solution for the digital economy, designed by CPAs and tax attorneys.
• The company offers a single system of record for tax and accounting, ensuring compliance and accuracy at scale with a Big Four-grade self-service solution.
• Taxbit provides enterprise clients with seamless end-to-end solutions for every stage of their compliance journey, including real-time ERP accounting software for commodities, equities, and other digital asset investments.

Company Specialties:

• Tax
• Accounting
• Compliance

Company Website: http://www.taxbit.com/

ASSUMPTION: Taxbit is a well-funded, rapidly growing startup with a strong focus on innovation and regulatory compliance in the digital asset space.

📊 Role Analysis

Career Level: Director (Senior leadership role)

Reporting Structure: Reports directly to the Chief Marketing Officer or another senior marketing leader

Work Arrangement: Remote OK, with preferred locations in New York City, San Francisco, Seattle, Salt Lake City, and Washington, D.C.

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to lead and mentor junior product marketing team members
• Chance to shape the go-to-market strategy for Taxbit’s Enterprise SaaS and Public Sector offerings

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with preferred locations in major cities)

Office Location(s): 66 E Wadsworth Park Dr., #200, Draper, Utah 84020, US; 801 Blanchard St, Suite 400, Seattle, Washington 98121, US; 535 Mission St, San Francisco, California 94105, US

Geographic Context:

• New York City: A major financial hub with a thriving tech industry and a significant digital asset presence
• San Francisco: The global epicenter of the tech industry, with a strong focus on innovation and startup culture
• Seattle: A growing tech hub with a strong presence in the digital asset industry
• Salt Lake City: A smaller tech hub with a lower cost of living and a growing digital asset industry
• Washington, D.C.: A major political and regulatory hub, with significant opportunities for government and public sector engagement

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and unlimited PTO

ASSUMPTION: The remote OK work arrangement allows for greater flexibility and the ability to attract top talent from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth phone or video interview with the hiring manager
• On-site or virtual final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing strategy and execution
• Messaging and content development
• Sales enablement and collaboration
• Market intelligence and analysis
• Leadership and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and strategic thinking
• Be ready to discuss your understanding of the digital asset industry and Taxbit's products and services
• Showcase your ability to balance data-driven insights with creative storytelling

ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Intelligence, Persona Development, Messaging Development, Collaboration, Analytical Skills, Creative Storytelling, Stakeholder Management, Content Creation, Pricing Strategy, Regulatory Compliance, Digital Assets, B2B SaaS, Public Sector

ASSUMPTION: Taxbit uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is not required but can be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Regulatory compliance
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Fast-paced and dynamic startup environment
• Strong focus on data-driven decision-making
• Cross-functional collaboration and teamwork
• Flexible and adaptable to shifting priorities
• Results-driven and accountable for driving revenue growth

Self-Assessment Questions:

• How do you balance data-driven insights with creative storytelling to develop effective messaging frameworks?
• Can you provide an example of a time when you successfully led a product launch and exceeded pipeline and revenue goals?
• How do you approach pricing and packaging strategies to drive rapid revenue growth in a competitive market?

ASSUMPTION: Taxbit values candidates who can demonstrate a strong fit with the company's culture and work style, as well as a proven track record of success in similar roles.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment with shifting priorities and tight deadlines
• Balancing data-driven insights with creative storytelling to develop effective messaging frameworks
• Managing stakeholders across various teams and levels of the organization
• Keeping up with the ever-evolving regulatory landscape in the digital asset industry
• Adapting to a remote or hybrid work environment, with potential challenges in communication and collaboration

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on both B2B and B2G (government) markets, requiring a strong understanding of both enterprise and public sector go-to-market strategies
• Compared to other product marketing roles, this position offers significant growth potential and the opportunity to shape the go-to-market success of Taxbit’s Enterprise SaaS and Public Sector offerings
• Career paths for this role may include progression to VP or C-level positions as the company expands

ASSUMPTION: This role offers a unique blend of B2B and B2G experience, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new enterprise SaaS product, resulting in a 30% increase in pipeline and a 25% increase in revenue within the first six months
• Creating a comprehensive messaging framework for a public sector offering, leading to a successful launch and a 40% increase in adoption among target government agencies
• Conducting a competitive teardown and market sizing analysis, informing Taxbit’s product roadmap and resulting in a 20% increase in market share

ASSUMPTION: These sample projects demonstrate the strategic and tactical skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the product marketing team in the next 12-24 months, and how can this role help address them?
• How does Taxbit approach collaboration and knowledge sharing between product marketing, product management, and engineering teams?
• What are the key priorities for this role in the first 30-60-90 days, and how can I make the most significant impact in that timeframe?
• How does Taxbit support the professional development and growth of its product marketing team members?
• What are the key metrics used to measure the success of product marketing campaigns and go-to-market strategies at Taxbit?

ASSUMPTION: Asking these questions can help you better understand the role's expectations, the company's culture, and how you can contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Taxbit's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and strategic thinking
• Be ready to discuss your understanding of the digital asset industry and Taxbit's products and services
• Showcase your ability to balance data-driven insights with creative storytelling
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.