📌 Core Information
🔹 Job Title: Director, Product Marketing - B2B and B2G (Government)
🔹 Company: Taxbit
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Data Infrastructure and Analytics
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and operationalizing cross-channel messaging matrices by ICP, product, and persona
- Owning the end-to-end go-to-market (GTM) strategy for TaxBit’s Enterprise SaaS and Public Sector offerings
- Leading product launches, enabling sales teams, and optimizing marketing programs to drive revenue growth
- Collaborating with subject matter experts (SMEs), product managers, and engineering teams to maintain tight feedback loops and accurate, real-time knowledge transfer
- Serving as a product spokesperson on sales calls, customer advisory boards, and industry events
ASSUMPTION: This role requires a strategic thinker with analytical depth, comfortable balancing data insights with creative storytelling, and able to assess business problems and formulate comprehensive strategies.
📋 Key Responsibilities
✅ Own the end-to-end GTM strategy for TaxBit’s Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines through structured GTM plans across the entire customer lifecycle
✅ Build, validate, and iterate robust buyer/user personas, and develop and own cross-channel messaging matrices ensuring consistency, relevance, and differentiation for each ICP, persona, product line, geography, and jurisdiction
✅ Lead product and feature launches in sync with Product and Engineering roadmaps, and create enablement assets (battlecards, pitch decks, ROI tools, and pricing & packaging guides) that empower GTM teams to exceed pipeline and revenue goals
✅ Design and execute multi-channel programs, leveraging data to test, learn, and optimize pipeline, product adoption, and expansion
✅ Conduct ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit’s market positioning and product roadmap
✅ Align deeply with SMEs, PMs, and Engineering to maintain tight feedback loops and accurate, real-time knowledge transfer, and serve as a product spokesperson on sales calls, customer advisory boards, and industry events
ASSUMPTION: This role involves working closely with various teams and requires strong stakeholder management skills to influence across all levels of the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 6+ years of product marketing experience in B2B SaaS, with at least 2 years driving Enterprise GTM motions (Public sector experience is a bonus).
Required Skills:
- Proven track record of launching RegTech SaaS products and executing sales enablement across GTM strategies that outperform targets
- Ability to create pricing and packaging proposals that drive rapid revenue growth through a deep understanding of the market, buyer, user, and competition
- Experience working with industry-leading CRM, marketing ops, email marketing software, and other MarTech solutions
- Ability to craft original content that resonates with the target audience through exceptional written, verbal, and visual communication
Preferred Skills:
- 2+ years’ experience in web3, digital assets, or regulated fintech
- Experience working with industry-leading CRM, marketing ops, email marketing software, and other MarTech solutions
ASSUMPTION: Candidates should have a proven track record of creating cross-channel persona-based messaging frameworks and sales enablement assets that accelerate pipeline and adoption.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Marketing role in B2B SaaS with 6-10 years of experience in the Seattle area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Data Infrastructure and Analytics, focusing on tax and accounting solutions for the digital economy
Company Size: 51-200 employees, with a fast-growing, dynamic work environment
Founded: 2018, with headquarters in Draper, Utah, and offices in Seattle, Washington, and San Francisco, California
Company Description:
- Taxbit is the modern tax and accounting solution for the digital economy, designed by CPAs and tax attorneys
- Offering a single system of record for tax and accounting, Taxbit ensures compliance and accuracy at scale with a Big Four-grade self-service solution
- Providing enterprise clients with seamless end-to-end solutions for every stage of their compliance journey
Company Specialties:
- Tax
- Accounting
- Compliance
Company Website: www.taxbit.com
ASSUMPTION: Taxbit is a well-funded, rapidly growing startup with a strong focus on innovation and customer success in the digital asset and tax compliance industries.
📊 Role Analysis
Career Level: Director level, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader
Reporting Structure: This role may have team members reporting to it, depending on the organization's structure
Work Arrangement: Remote OK, with the option to work from Taxbit's offices in Seattle, San Francisco, or Draper, Utah
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to lead and mentor team members
- Chance to work on high-impact projects with significant revenue and customer adoption implications
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Taxbit's offices are modern, collaborative workspaces with a mix of open and private work areas
Office Location(s): Seattle, Washington; San Francisco, California; Draper, Utah
Geographic Context:
- Seattle: A vibrant, tech-centric city with a high cost of living, known for its coffee culture and outdoor recreation opportunities
- San Francisco: A major tech hub with a diverse cultural scene and high cost of living
- Draper, Utah: A suburb of Salt Lake City, offering a lower cost of living and easy access to outdoor activities
Work Schedule: Flexible, with core hours between 10:00 AM and 3:00 PM PST
ASSUMPTION: Taxbit's work environment is dynamic, fast-paced, and collaborative, with a strong focus on innovation and customer success.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Case study or project presentation, followed by Q&A
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Taxbit's values
- Domain expertise in B2B SaaS and product marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation showcasing your ability to develop and execute successful GTM strategies
- Research Taxbit's industry, products, and competitors to demonstrate your understanding of the market landscape
- Practice common interview questions and be prepared to discuss your thought process and approach to product marketing challenges
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Intelligence, Persona Development, Messaging Development, Collaboration, Analytical Skills, Creative Storytelling, Stakeholder Management, Content Creation, Pricing Strategy, Regulatory Compliance, Digital Assets, B2B SaaS, Public Sector
ASSUMPTION: Taxbit's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a strong focus on real-world problem-solving and case study presentations.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo
- Email Marketing: Mailchimp
- Project Management: Asana
- Analytics: Google Analytics, Mixpanel
ASSUMPTION: Taxbit uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional collaboration
- Data-informed decision-making
- Continuous learning and improvement
- Work-life balance
Self-Assessment Questions:
- How do you balance data insights with creative storytelling to develop effective messaging frameworks?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach pricing and packaging strategies to drive rapid revenue growth in a B2B SaaS context?
ASSUMPTION: Taxbit values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a passion for driving innovation and customer success in the digital asset and tax compliance industries.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
- Navigating a complex, evolving regulatory landscape for digital assets and tax compliance
- Managing stakeholder expectations and balancing multiple priorities across cross-functional teams
- Keeping up with industry trends and competitors in the rapidly growing digital asset and tax compliance markets
ASSUMPTION: This role presents unique challenges and opportunities for candidates looking to make a significant impact in a fast-growing, dynamic industry.
📈 Similar Roles Comparison
- Compared to other Director of Product Marketing roles, this position offers a unique focus on the digital asset and tax compliance industries, with a strong emphasis on regulatory compliance and innovation
- Taxbit's role requires a deeper understanding of regulatory environments and the ability to navigate complex, evolving landscapes
- Career progression in this role may lead to C-level positions as the company expands, offering excellent growth potential
ASSUMPTION: This role presents a unique opportunity for candidates interested in the digital asset and tax compliance industries, with a strong focus on innovation and regulatory compliance.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new digital asset tax compliance product, driving adoption and revenue growth
- Creating a comprehensive messaging framework and sales enablement assets for a new enterprise B2B offering, resulting in a successful product launch
- Conducting market research and competitive analysis to inform Taxbit's product roadmap and market positioning
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the Director of Product Marketing role at Taxbit, with a strong focus on driving revenue growth and customer adoption.
❓ Key Questions to Ask During Interview
- How does Taxbit approach collaboration and knowledge transfer between product marketing, product management, and engineering teams?
- Can you describe the company's approach to pricing and packaging strategies for enterprise B2B and public sector offerings?
- How does Taxbit support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the digital asset and tax compliance industries, and how is Taxbit positioned to address them?
- How does Taxbit measure and optimize the success of its go-to-market strategies and product launches?
ASSUMPTION: These questions help candidates better understand Taxbit's approach to product marketing, team collaboration, and growth opportunities within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Taxbit's careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation showcasing your ability to develop and execute successful GTM strategies
- Research Taxbit's industry, products, and competitors to demonstrate your understanding of the market landscape
- Practice common interview questions and be prepared to discuss your thought process and approach to product marketing challenges
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
