📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Obsidian Security
🔹 Location: Palo Alto, California, United States
🔹 Job Type: Full-time
🔹 Category: Cybersecurity
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Connecting product and go-to-market strategy to drive sales and marketing success
- Collaborating with the marketing team to develop innovative programs and campaigns
- Conducting competitive analysis and market research
- Creating compelling content that showcases our differentiated position in the market
- Working cross-functionally with product management, sales, and marketing teams
ASSUMPTION: This role requires a strong understanding of cybersecurity concepts and the ability to translate complex technologies into compelling stories.
📋 Key Responsibilities
✅ Support company enablement by partnering with pre-sales, post-sales, and partner teams to develop content and participate in onboarding and continuing enablement of the company
✅ Conduct in-depth competitive analysis to understand changes in the cybersecurity landscape and inform strategic positioning decisions
✅ Perform SWOT analyses to assess our competitive strengths, weaknesses, opportunities, and threats and track market trends to ensure our product strategy and messaging stay relevant
✅ Create content that drives awareness and showcases our differentiated position in the market, including blog posts, whitepapers, and case studies
✅ Collaborate with field teams and demand generation to ensure product launches are aligned with competitive dynamics and execute targeted marketing campaigns that communicate our unique value
✅ Work with product management, sales, and marketing teams to ensure alignment on competitive strategy and positioning, driving business results through cohesive go-to-market efforts
✅ Build relationships with customers, prospects, and advisors to uncover, test, and iterate on technology concepts and collateral
ASSUMPTION: This role requires strong communication skills, both written and verbal, to present complex market insights and product messaging clearly to both internal teams and external audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 7 years demonstrating progressive responsibility in a product marketing role, with experience in cybersecurity and fluency across a broad range of cybersecurity concepts like SaaS security, Identity and Access Management (IAM), Zero Trust, Identity Governance and Administration (IGA), Privileged Access Management (PAM)
Required Skills:
- Proven experience in conducting competitive analysis, developing strategic positioning, and refining messaging to differentiate products in a competitive marketplace
- Strong understanding of the cybersecurity market, including buyer personas, market segments, and competitive trends, with the ability to anticipate shifts as we grow
- Ability to create compelling, high-quality content that supports thought leadership and drives awareness, with a focus on competitive differentiation
- Exceptional verbal and written communication skills, with the ability to present complex market insights and product messaging clearly to both internal teams and external audiences
- Strong analytical skills combined with creative thinking, able to develop actionable insights from data and market feedback
- Comfortable working in a fast-paced environment, with the ability to prioritize tasks often with partial data, manage multiple projects, and adapt quickly to changing business needs
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with marketing analytics and data visualization tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the need to communicate effectively with both internal teams and external audiences.
💰 Compensation & Benefits
Salary Range: $206,000 - $253,000 USD per year (based on the provided range)
Benefits:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a guideline and the base pay will vary based on factors such as work location, as well as the knowledge, skills, and experience of the candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 51-200 employees
Founded: 2017
Company Description:
- Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security
- The company offers the industry's most comprehensive and powerful SaaS defense solution
- Obsidian is committed to solving the challenge of SaaS Security for its customers efficiently and effectively
Company Specialties:
- Advanced Threat Protection
- Insider Threat Protection
- Threat Detection
- Threat Response
- Automated Intelligence
- Machine Learning
- Information Security Software
- SaaS Security
- Incident Response
- Visibility and Monitoring
- and compliance
Company Website: http://www.obsidiansecurity.com
ASSUMPTION: Obsidian Security is a well-funded startup with a strong focus on innovation and customer satisfaction. The company values privacy, data ethics, and customer satisfaction.
📊 Role Analysis
Career Level: Experienced (5-10 years of relevant experience)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Remote OK (with the option to work from the Palo Alto, California office)
Growth Opportunities:
- As the company grows, there may be opportunities for the successful candidate to take on more responsibility and advance their career within the marketing organization
- The role offers the chance to work on cutting-edge cybersecurity technology and make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to join a growing company in the cybersecurity industry and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK with the option to work from the Palo Alto, California office)
Office Location(s): Palo Alto, California
Geographic Context:
- The Palo Alto office is located in the heart of Silicon Valley, providing easy access to tech industry networking opportunities and events
- The area offers a high cost of living but also has a high quality of life with numerous amenities, cultural attractions, and outdoor activities
- The office is close to major transportation hubs, making it easily accessible by car, public transportation, or bike
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely
ASSUMPTION: The remote work option provides flexibility for candidates who prefer to work from home or have other commitments that make a traditional office environment challenging.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the CMO
Key Assessment Areas:
- Market research and competitive analysis skills
- Content creation and storytelling abilities
- Communication and presentation skills
- Strategic thinking and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your market research, content creation, and communication skills in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving, strategic thinking, and teamwork skills
ATS Keywords: Product Marketing, Cybersecurity, SaaS Security, Identity and Access Management, Zero Trust, Competitive Analysis, Market Research, Content Creation, Strategic Positioning, Marketing Campaigns, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong focus on assessing the candidate's skills and fit for the role and the company culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing analytics and data visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva, Google Docs)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Transparent
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities may change quickly?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
- Are you results-driven and focused on delivering meaningful impact?
ASSUMPTION: Obsidian Security values candidates who are passionate about solving complex problems, working collaboratively, and driving results in a dynamic and innovative environment.
⚠️ Potential Challenges
- The role may require working with complex technologies and concepts, which can be challenging for candidates without a strong background in cybersecurity
- The fast-paced nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment
- The competitive nature of the cybersecurity industry may present challenges in differentiating Obsidian's products and services from those of competitors
- The high cost of living in the Palo Alto area may be a barrier for some candidates
ASSUMPTION: These potential challenges highlight the importance of finding the right fit for both the candidate and the company, as well as the need for strong communication and collaboration skills to navigate a dynamic and competitive environment.
📈 Similar Roles Comparison
- This role is unique in its focus on product marketing within the cybersecurity industry, with a specific emphasis on SaaS security
- Compared to similar roles in other industries, this role requires a strong understanding of cybersecurity concepts and the ability to translate complex technologies into compelling stories
- Career paths in product marketing can vary depending on the industry and the company's size and growth stage. In a growing startup like Obsidian, there may be opportunities for career advancement as the company expands
ASSUMPTION: This role offers a unique opportunity to work in a growing industry with a strong focus on innovation and customer satisfaction, but may require a higher level of expertise and a willingness to adapt to a dynamic and competitive environment.
📝 Sample Projects
- Conducting a competitive analysis of major SaaS security providers and developing a strategic positioning framework to differentiate Obsidian's products and services
- Creating a comprehensive content marketing strategy that leverages market research, customer insights, and competitive analysis to drive awareness and engagement
- Developing and executing targeted marketing campaigns that communicate Obsidian's unique value proposition to specific buyer personas and market segments
ASSUMPTION: These sample projects highlight the strategic and analytical nature of the role, as well as the importance of strong communication and collaboration skills in driving results.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as product management and sales, to ensure alignment on competitive strategy and positioning?
- What are the biggest challenges facing the company in the competitive landscape, and how does this role address those challenges?
- How does the company support the professional development and growth of its employees, particularly in this role?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for growth and development in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your market research, content creation, and communication skills
- Prepare for behavioral interview questions that focus on your problem-solving, strategic thinking, and teamwork skills
- If selected for an interview, be prepared to present specific examples of your market research, content creation, and communication skills, as well as your understanding of the cybersecurity industry and market trends
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
