Director-Product Marketing

📌 Core Information

🔹 Job Title: Director - Product Marketing

🔹 Company: AppViewX

🔹 Location: Boston(Remote), Austin(Remote)

🔹 Job Type: Full-time

🔹 Category: Product Marketing

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 15+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive product success in the market
• Collaborating with cross-functional teams, including product management, sales, and other marketing teams
• Owning the “why buy” narrative, driving product launches, and partnering with Product, Sales, and CS teams
• Conducting market research to understand customer needs, industry trends, and competitive landscape

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong leadership skills to ensure our products meet customer needs and stand out in a competitive landscape.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies aligned with overall business goals

✅ Define and communicate the unique value propositions of our products

✅ Drive go-to-market plans for new product launches

✅ Conduct market research to understand customer needs, industry trends, and competitive landscape

✅ Provide insights into market dynamics, customer behavior, and competitive positioning

✅ Develop clear and compelling product messaging and positioning that resonates with target audiences

✅ Collaborate with creative teams to create marketing collaterals that effectively communicates product benefits

✅ Work closely with product management to understand product features, benefits, and development roadmaps

✅ Collaborate with sales teams to ensure they are equipped with the necessary tools and materials for successful product selling

✅ Build and maintain strong relationships with key customers to gather feedback and insights

✅ Develop customer case studies and testimonials to showcase product success stories

✅ Establish key performance indicators (KPIs) to measure the success of product marketing initiatives

✅ Use data and analytics to continuously optimize marketing strategies and tactics

ASSUMPTION: The responsibilities listed above are essential for driving the success of our products in the market and require a combination of strategic thinking, creativity, and strong leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: Proven experience in product marketing, with a track record of successful product launches

Required Skills:

• Strategic thinking and planning
• Excellent written and verbal communication skills
• Leadership experience, with the ability to inspire and manage a team
• Ability to collaborate effectively with cross-functional teams
• Strong analytical and problem-solving skills
• Familiarity with marketing automation tools and CRM

Preferred Skills:

• Experience in the cybersecurity industry
• Fluency in multiple languages

ASSUMPTION: The required qualifications listed above are essential for success in this role, and the preferred skills would be a significant advantage.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Marketing with 15+ years of experience in the cybersecurity industry)

Benefits:

• Competitive incentives
• Health & wellness policies
• Saving & investment schemes
• Time off/sabbatical eligibility
• Dedicated L&D

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing with the required experience level in the cybersecurity industry. Actual compensation may vary based on factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity, specifically focused on automated certificate lifecycle management and PKI solutions

Company Size: Medium (201-500 employees), which offers a balance between a large corporation and a small startup, providing ample opportunities for growth and impact

Founded: 2008, with over a decade of experience in the industry

Company Description:

• AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated certificate lifecycle management
• The AVX ONE platform provides complete certificate lifecycle management and PKI-as-a-Service using streamlined automation workflows to prevent outages, reduce security incidents, and enable crypto-agility
• AppViewX is certified as a Great Place to Work in India, cementing them as an employer of choice

Company Specialties:

• SSL/TLS Certificates
• PKI
• Identity & Access Management
• Digital Certificate Management
• IoT Security
• Certificate management
• Machine identity protection
• Network automation
• IT Security
• Encryption
• IoT PKI
• Network Automation
• Visual Workflow
• CERT MANAGER
• Key management
• Cryptography
• Hardware security modules
• DevSecOps
• Digital Transformation

Company Website: https://www.appviewx.com/?utm_source=LinkedIn

ASSUMPTION: AppViewX is a well-established company in the cybersecurity industry, with a strong focus on automated certificate lifecycle management and PKI solutions. Their commitment to being a Great Place to Work indicates a positive company culture.

📊 Role Analysis

Career Level: Executive (Director level), with the opportunity to lead and strategize marketing efforts for the company’s products

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them, depending on the organization’s structure

Work Arrangement: Remote OK, with the flexibility to work from home or in one of the company’s offices in Boston or Austin

Growth Opportunities:

• Potential to advance to a VP or C-level role in marketing, depending on company growth and performance
• Opportunities to lead and mentor team members, fostering professional development
• Chance to work on cutting-edge technology and drive innovation in the cybersecurity industry

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and professional development, as well as the chance to work on innovative technology in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: Hybrid (with offices in Boston and Austin, but remote work is also an option)

Office Location(s): Boston, Austin

Geographic Context:

• Boston and Austin are both major tech hubs with a strong presence of cybersecurity companies
• Both cities offer a high quality of life, with vibrant cultures, diverse communities, and numerous amenities
• Remote work allows for flexibility in location, with the opportunity to work from anywhere with a reliable internet connection

Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely and manage your own schedule

ASSUMPTION: The hybrid work environment offers the best of both worlds, with the opportunity to collaborate in person and the flexibility to work remotely. The geographic context of Boston and Austin provides a strong tech industry presence and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical interview with the hiring manager or a team member
• On-site or virtual interview with the CMO and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Communication skills (both written and verbal)
• Leadership and team management
• Analytical and problem-solving skills
• Industry knowledge and understanding of the company’s products

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research the company and its products to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Strategic Planning, Cross-Functional Collaboration, Market Research, Customer Engagement, Metrics and Analytics, Cybersecurity, PKI, Certificate Lifecycle Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, leadership, and communication skills, as well as their industry knowledge and understanding of the company’s products. Tailoring your application materials and preparing for the interview will significantly improve your chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Industry-specific tools (e.g., Gartner, Forrester)

ASSUMPTION: Familiarity with marketing automation tools, CRM software, project management tools, data analysis and visualization tools, and industry-specific tools will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Strategic and forward-thinking
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on driving success

Self-Assessment Questions:

• Do you have a proven track record of driving product success in a competitive market?
• Are you comfortable working in a hybrid or remote work environment?
• Do you thrive in a collaborative, data-driven, and results-oriented work culture?

ASSUMPTION: AppViewX values a customer-centric, innovative, and collaborative work culture, with a focus on driving success through strategic thinking, data-driven decision-making, and strong leadership. Candidates who align with these values and work styles will be a strong fit for the company.

⚠️ Potential Challenges

• Managing a remote or hybrid team may present unique challenges in communication and collaboration
• Keeping up with industry trends and competitive landscape may require continuous learning and adaptation
• Balancing strategic planning with day-to-day tactical tasks may be challenging at times
• Working in a fast-paced, dynamic industry may require flexibility and resilience

ASSUMPTION: While this role offers numerous opportunities for growth and success, it also presents unique challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role differs from other product marketing roles in its focus on automated certificate lifecycle management and PKI solutions, requiring industry-specific knowledge and expertise
• AppViewX is a well-established company in the cybersecurity industry, with a strong focus on innovation and customer-centricity, setting it apart from other organizations in the field
• As a Director-level role, this position offers significant growth opportunities and the chance to lead and strategize marketing efforts for the company’s products

ASSUMPTION: This role offers a unique combination of industry-specific focus, company culture, and growth opportunities, setting it apart from similar roles in the market.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, resulting in a 30% increase in sales within the first quarter
• Conducting market research and competitive analysis to identify gaps in the market and inform product development, leading to a 20% increase in customer satisfaction scores
• Collaborating with cross-functional teams to create marketing collaterals that effectively communicate product benefits, contributing to a 15% increase in lead generation

ASSUMPTION: These sample projects demonstrate the strategic thinking, collaboration, and results-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
• How does the company measure the success of its product marketing initiatives, and what metrics are most important?
• What is the company’s approach to work-life balance, and how does it support remote or hybrid work arrangements?

ASSUMPTION: Asking these questions will provide valuable insights into the role, the company culture, and the team dynamics, helping you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and industry knowledge
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research the company and its products to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.