Based on the provided job listing, here's the following the given format:
## 📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Genius Sports
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (4 days on-site)
🔹 Category: Product Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🔹 Domain: [geniussports.com](http://geniussports.com)
## 🚀 Job Overview
Key aspects of this role include:
- Leading the Product Marketing team to define and execute go-to-market strategies that drive product adoption.
- Crafting compelling narratives and establishing Genius Sports as a thought leader in the sports technology industry.
- Collaborating with cross-functional stakeholders to deliver coordinated marketing and product experiences.
- Demonstrating strong analytical and problem-solving skills, with a focus on action and results.
Assumption: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a dynamic, fast-paced environment.
## 📋 Key Responsibilities
Thought Leadership & Narrative:
- Working closely with PMM leadership to create thought-provoking content, including articles, blogs, white papers, presentations, and social media engagement, to establish expertise and drive brand awareness for Genius Sports.
- Representing the company and its products at industry events, delivering compelling presentations, and engaging in meaningful discussions.
- Collaborating with internal experts and external influencers to develop and amplify thought leadership content and messaging related to Genius Sports and the future of intelligent sports.
- Monitoring industry trends and competitor activities to identify opportunities for thought leadership initiatives and to refine the narrative for Genius Sports.
Product Messaging & Storytelling:
- Developing and articulating a cohesive Genius Sports cross-product narrative that highlights the integrated value of our solutions.
- Crafting strategic storylines, including keynote narratives that resonate with key customer segments and drive market adoption.
- Developing and executing a comprehensive content strategy that supports the cross-product narrative and thought leadership goals.
- Overseeing the creation and management of content for the company blog, ensuring regular updates and alignment with messaging priorities.
- Driving the development and organization of a robust resource library on the web, featuring valuable content such as white papers, case studies, and product documentation.
- Analyzing content performance metrics to optimize content strategy and identify areas for improvement.
Cross-Product Marketing Strategy:
- Leading the development and execution of cross-product marketing strategies, including an annual GTM calendar.
- Defining content pillars and themes that resonate with target audiences and drive engagement.
- Identifying and leveraging various content formats, including blogs, articles, videos, infographics, and other trending formats.
- Collaborating with market analysts/analyst relations to identify and define new market categories that align with our product offerings and strategic vision.
Strategic Leadership & Collaboration:
- Serving as a key strategic partner to the Chief Product Officer and our Marketing leadership, contributing to overall marketing strategy, thought leadership, and planning.
- Building and maintaining strong relationships with cross-functional stakeholders, fostering a collaborative and results-oriented environment.
- Providing mentorship and guidance to team members, fostering their professional growth and development.
Technical Acumen:
- Developing a strong understanding of our products and the underlying technology.
- Working closely with product management to ensure alignment on GTM timeline, product roadmap, and messaging.
- Working closely with product management and development teams to ensure alignment on GTM timeline, product roadmap, and messaging.
## 🎯 Required Qualifications
Education:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred)
Experience:
- 10+ years of product marketing experience, with a strong background in messaging and GTM strategies
- Experience in marketing SaaS and/or B2B2C software is highly preferred
Required Skills:
- Strong collaboration skills, with experience working in cross-functional teams to deliver coordinated marketing and product experiences
- Strong analytical and problem-solving skills, with a focus on action and results
- Strong communication and storytelling skills, with the ability to craft compelling messaging that drives feature adoption and customer engagement
- Technical savvy with ability to understand and communicate complex technical concepts
- Proven track record of developing and executing successful cross-product marketing initiatives
- Strong understanding of GTM strategies and launch methodologies
Preferred Skills:
- Experience working in the sports technology industry
- Familiarity with sports data and analytics
## 💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 USD (annualized)
Benefits:
- Health Insurance
- Skills Training
- Social Events (summer and winter holiday parties, monthly team building events, sports tournaments, charity days, and wellbeing activities)
Work Arrangement: Hybrid (4 days on-site)
Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
## 🛠️ Applicant Insights
Company Context:
- Industry: Software Development
- Company Headquarters: London, England
- Company Founded: 2001
- Company Description: Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next-generation big data and artificial intelligence platform, GeniusIQ. We work with major sports leagues, federations, and betting partners, including the NFL, NBA, EPL, and FIFA.
- Company Specialties: Sports technology, data analytics, and fan engagement
Role Analysis:
- Career Level: Senior
- Reporting Structure: Directly to the Chief Product Officer
- Work Arrangement: Hybrid (4 days on-site)
- Growth Opportunities: Potential to shape the company's growth by crafting compelling narratives and driving market adoption
Similar Roles Comparison:
- Compared to related roles in the sports technology industry, this role offers a unique opportunity to drive the company's narrative and establish thought leadership in the industry.
## 📝 Sample Projects
1. Developing and executing a comprehensive content strategy that supports the cross-product narrative and thought leadership goals.
2. Collaborating with internal experts and external influencers to develop and amplify thought leadership content and messaging related to Genius Sports and the future of intelligent sports.
3. Leading the development and execution of cross-product marketing strategies, including an annual GTM calendar.
## ❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 90 days?
2. How does this role fit into the overall marketing strategy for Genius Sports?
3. What are the most significant challenges facing the Product Marketing team, and how can this role help address them?
4. How does Genius Sports measure the success of its marketing campaigns, and what metrics are most important for this role?
5. What opportunities exist for growth and innovation within the Product Marketing team, and how can this role contribute to them?
Assumption: Asking well-informed questions demonstrates your understanding of the role and the company, and shows your eagerness to contribute to its success.
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