📌 Core Information
🔹 Job Title: Director, Product Marketing - Creative Cloud product releases
🔹 Company: Adobe
🔹 Location: San Francisco, San Jose
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading product release marketing for Adobe's Creative Cloud apps and services
- Collaborating cross-functionally to drive successful product launches
- Developing messaging and go-to-market strategies for new products and features
- Aligning senior leadership and working with strategic partners
- Improving release marketing processes and driving adoption
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, matrixed environment.
📋 Key Responsibilities
✅ Lead the team to develop and implement messaging and go-to-market strategies for Creative Cloud product launches
✅ Collaborate with Product Marketing teams to align messaging and GTM strategies
✅ Craft and lead requirements, internal reviews, and conduct briefings with strategic partners across the organization
✅ Build relationships with marketing and creative team leaders to bring marketing initiatives to life
✅ Collaborate with product management partners to ensure the category product roadmap stays up to date
✅ Drive adoption, improvement, and use of release marketing processes, templates, and standard practices
✅ Maintain and centralize internal communications to keep teams informed about upcoming launches and roadmap
✅ Drive measurement and internal reporting processes to showcase business impact from product releases
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 15+ years of Product Marketing experience, with a focus on release marketing, or equivalent practical experience
Required Skills:
- Proven leadership and management experience at the director level
- Strong messaging capabilities and the skill to develop compelling product narratives
- A strategic approach and ability to think creatively with new strategies and marketing approaches
- Exceptional communication and presentation skills with senior leaders
- Experience leading cross-functional projects with many teams to drive execution
- Strong analytical skills and the ability to use data to find opportunities for process and execution improvements
- Ability to thrive in a fast-paced, matrixed environment and prioritize in collaboration with several partners
Preferred Skills:
- Experience in the software industry, specifically with creative apps and services
- Familiarity with Adobe's products and services
ASSUMPTION: While a Bachelor's degree is preferred, equivalent practical experience will also be considered.
💰 Compensation & Benefits
Salary Range: $163,200 - $302,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on Adobe's stated compensation structure and reflects the cost of labor across several U.S. geographic markets.
📌 Applicant Insights
🔍 Company Context
Industry: Adobe is a global leader in digital media and digital marketing solutions, operating in the Software Development industry.
Company Size: 10,001+ employees. This means the company has a large, established structure with many resources and opportunities for growth.
Founded: 1982. Adobe has a long history and extensive experience in its field.
Company Description:
- Adobe empowers everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
- Adobe's creative, marketing, and document solutions enable customers to design graphics, build apps and websites, and create videos and interactive experiences.
- The company's software is used by professionals and hobbyists alike, making it a household name in the creative and tech industries.
Company Specialties:
- Software
- Creative Cloud
- Digital Marketing
- Web Experience Management
- Digital Media
- Creative Suite
- Digital Publishing
- Photoshop
- Online Analytics
- Illustrator
- Touch Apps
- Acrobat
- Mobile Apps
- Social Marketing
- Web Marketing
- Social Measurement
Company Website: http://www.adobe.com
ASSUMPTION: Adobe's large size and extensive product suite offer applicants a wide range of opportunities and resources for professional growth.
📊 Role Analysis
Career Level: This role is at the director level, indicating a high degree of responsibility and strategic decision-making.
Reporting Structure: The Director, Product Marketing reports directly to the Senior Director, Product Marketing.
Work Arrangement: This is an on-site role, requiring regular presence at Adobe's offices in San Francisco or San Jose.
Growth Opportunities:
- Potential to lead larger teams or take on additional responsibilities as the company grows and evolves
- Opportunities to work on high-impact projects and drive business results
- Chance to learn from and collaborate with industry experts and thought leaders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Adobe's product launches and business success.
🌍 Location & Work Environment
Office Type: Adobe's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): San Francisco, San Jose
Geographic Context:
- San Francisco is a major tech hub with a vibrant creative scene and a high cost of living.
- San Jose is the heart of Silicon Valley, offering easy access to tech industry resources and a slightly lower cost of living than San Francisco.
- Both locations offer a diverse range of cultural attractions, dining options, and recreational activities.
Work Schedule: This role follows a standard 40-hour workweek, with flexible hours and remote work options potentially available depending on the team and manager.
ASSUMPTION: Adobe's offices provide a dynamic, creative work environment that supports collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter or HR representative
- Behavioral and situational interview with the hiring manager
- Final interview with the Senior Director, Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and management abilities
- Cross-functional collaboration and project management skills
- Industry knowledge and familiarity with Adobe's products
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your messaging and go-to-market strategies for past product launches
- Be ready to discuss your approach to cross-functional collaboration and driving execution
- Demonstrate your ability to thrive in a fast-paced, matrixed environment
ATS Keywords: Product Marketing, Release Marketing, Messaging, Go-To-Market Strategies, Cross-Functional Collaboration, People Management, Analytical Skills, Communication, Presentation Skills, Adobe, Creative Cloud
ASSUMPTION: Adobe's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to lead cross-functional teams.
🛠️ Tools & Technologies
- Adobe Creative Cloud suite (Photoshop, Illustrator, Premiere Pro, etc.)
- Marketo or other marketing automation platforms
- Salesforce or other CRM systems
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: This role requires proficiency in Adobe's creative apps and services, as well as common marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Genuine
- Exceptional
- Inclusive
- Growth-oriented
- Brave
Work Style:
- Collaborative and team-focused
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you align with Adobe's company values and work style?
- Are you comfortable working in a fast-paced, matrixed environment with multiple partners?
- Do you have experience leading cross-functional teams and driving execution?
ASSUMPTION: Adobe values candidates who are genuine, exceptional, inclusive, growth-oriented, and brave, with a collaborative and creative work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced environment
- Keeping up with the latest trends and developments in the software industry
- Balancing strategic thinking with tactical execution
- Adapting to changes in the product roadmap and market demands
ASSUMPTION: This role presents both exciting opportunities and significant challenges, requiring a strong, adaptable leader to succeed.
📈 Similar Roles Comparison
- Compared to other Product Marketing roles, this position focuses more on release marketing and cross-functional collaboration
- In the software industry, Adobe's size and product suite offer unique opportunities for impact and growth
- Career progression in this role could lead to senior leadership positions or expanded responsibilities within Adobe's product marketing organization
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with significant opportunities for growth and impact within Adobe's product marketing organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature release in Adobe Photoshop
- Collaborating with cross-functional teams to launch a major update to Adobe's Creative Cloud suite
- Conducting market research and analysis to inform product positioning and messaging for an upcoming release
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Director, Product Marketing role at Adobe.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing organization and Adobe's overall product strategy?
- What are the most pressing challenges facing the team and how can I contribute to addressing them?
- How does Adobe support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role?
- How does Adobe measure the success of its product launches and what metrics are most important for this role?
ASSUMPTION: These questions help applicants understand the role's context, expectations, and opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your messaging and go-to-market strategies for past product launches
- Be ready to discuss your approach to cross-functional collaboration and driving execution
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
