📌 Core Information
🔹 Job Title: Director, Product Marketing (Data Cloud)
🔹 Company: Salesforce
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy for Salesforce Data Cloud’s Segmentation & Activation and Data Collaboration/Clean Rooms roadmap
- Crafting compelling narratives and messaging for Data Cloud for Marketing portfolio
- Leading end-to-end product launches and sales enablement initiatives
- Serving as a subject matter expert and supporting analyst relations
- Collaborating with cross-functional teams and influencing product strategy
ASSUMPTION: This role requires a strategic, hands-on leader with a proven track record in product marketing, able to navigate ambiguity and drive cross-functional alignment in a fast-paced, evolving market.
📋 Key Responsibilities
✅ Lead end-to-end product launches, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs
✅ Own the marketing persona narrative & messaging, developing clear, compelling narratives, value propositions, and differentiated positioning for Data Cloud for Marketing portfolio
✅ Drive sales enablement & programs, collaborating with sales leadership to develop comprehensive marketing solutions, support always-on sales plays, and strategic sales programs
✅ Serve as a subject matter expert for Data Cloud’s Segmentation & Activation and Data Collaboration/Clean Rooms features, monitoring industry trends, competitive landscapes, and customer needs
✅ Oversee content strategy & delivery, driving the creation and delivery of high-impact content, including messaging & positioning documents, pitch decks, demo storyboards, and more
✅ Shape product strategy, partnering closely with Data Cloud Product Management to influence and shape innovative product investments
✅ Confidently deliver compelling presentations to internal and external audiences of all sizes
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring strong communication, presentation, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in product marketing, industry marketing, or corporate marketing
Required Skills:
- Proven expertise in leading product launches from strategy to execution
- Ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
- Ability to create a range of marketing assets, including on-message product demo videos, pitch decks, product data sheets, enablement material, press releases, and blog posts
- Experience working directly with industry analysts and leading briefings to shape industry narratives
- Ability to use data and analytics to drive decision-making and a consistent track record of setting and delivering against measurable marketing metrics
- Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders
Preferred Skills:
- Experience with Salesforce products, Data + AI/CDP platforms, and/or other SaaS and B2B technology platforms
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
- A winning attitude that inspires optimism, fun, and the desire to always be learning!
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving product launches and crafting compelling messaging. Familiarity with Salesforce products and SaaS/B2B technology platforms is a plus.
💰 Compensation & Benefits
Salary Range: $193,800 to $281,100 per year (based on location)
Benefits:
- Time Off Programs
- Medical, Dental, Vision
- Mental Health Support
- Paid Parental Leave
- Life and Disability Insurance
- 401(k)
- Employee Stock Purchasing Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's standard compensation structure for this role and location. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Enterprise)
Founded: 1999 (as a private company)
Company Description:
- Salesforce is a global leader in Customer Relationship Management (CRM) software and the #1 AI CRM platform
- They provide Customer 360 apps, Agentforce, and amplify existing data lake or warehouse investments to activate real-time insights and intelligent action
- Salesforce is committed to equality for all and maintains a policy of non-discrimination with all employees and applicants for employment
Company Specialties:
- Enterprise Cloud Computing and Customer Relationship Management
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce is a well-established, enterprise-level company with a strong focus on innovation, customer success, and employee diversity and inclusion.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on product marketing and go-to-market strategies
Reporting Structure: Reports directly to the Senior Director, Product Marketing, Data Cloud
Work Arrangement: Remote OK, with flexibility for on-site work at various Salesforce offices
Growth Opportunities:
- Potential to shape the future of product marketing for Data Cloud and influence overall product strategy
- Opportunities to work with and learn from industry experts and thought leaders
- Chance to grow within the product marketing team or explore other roles within Salesforce
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's product marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work available)
Office Location(s): San Francisco, California (with flexibility for remote work)
Geographic Context:
- San Francisco is a major tech hub with a vibrant culture, diverse communities, and a high cost of living
- Remote work offers flexibility and the ability to work from anywhere with a reliable internet connection
- The role may require occasional travel to Salesforce offices or customer sites
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The role's hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from anywhere with a reliable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Ability to work in a fast-paced, evolving market
- Alignment with Salesforce's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and technical interview questions by researching the role, company, and industry trends
- Showcase your ability to craft compelling narratives and messaging through examples of your past work
- Be ready to discuss your experience with product launches, sales enablement, and content strategy
- Follow up after each interview round to express your continued interest in the role
ATS Keywords: Product Marketing, Product Launches, Messaging, Sales Enablement, Content Strategy, Cross-Functional Collaboration, Industry Trends, Competitive Analysis, Presentation Skills, Executive Presence, Strategic Thinking, Communication Skills, Project Management, Customer Insights, SaaS, B2B Technology
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, strategic thinking, communication skills, and cultural fit with Salesforce.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketo or similar marketing automation platforms
- PowerPoint or similar presentation software
- Video editing tools (e.g., iMovie, Adobe Premiere Pro)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned or adapted to based on the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Integrity
- Equality
- Trust
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on driving results and continuous improvement
- Empowering employees to be Trailblazers and drive their own performance and career growth
Self-Assessment Questions:
- How have you demonstrated your ability to craft compelling narratives and messaging for complex technology products in the past?
- Can you provide an example of a successful product launch you've led from strategy to execution, and what challenges you faced along the way?
- How do you approach working with cross-functional teams and aligning with global stakeholders to drive product marketing initiatives?
ASSUMPTION: Salesforce values candidates who are passionate about driving customer success, innovative, and committed to equality and trust. Successful candidates will be able to thrive in a fast-paced, collaborative work environment and demonstrate strong communication, presentation, and project management skills.
⚠️ Potential Challenges
- Navigating a fast-paced, evolving market and keeping up with industry trends and competitive landscapes
- Balancing strategic planning with hands-on execution and cross-functional collaboration
- Managing multiple priorities and deadlines, often with tight timelines
- Occasional travel requirements for on-site meetings, customer visits, or industry events
- Potential challenges in working with remote teams and managing virtual collaboration
ASSUMPTION: The role's fast-paced nature, cross-functional collaboration, and occasional travel requirements may present challenges for some candidates. Successful candidates will be able to thrive in a dynamic work environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on Salesforce Data Cloud's Segmentation & Activation and Data Collaboration/Clean Rooms roadmap, requiring deep expertise in these specific features
- Compared to other product marketing roles, this position offers a strategic focus on shaping product positioning, messaging, and go-to-market strategies for a specific product portfolio
- Career path comparison: This role can lead to senior-level positions within product marketing, such as Senior Director or Vice President of Product Marketing, or potentially transition to other senior leadership roles within Salesforce
ASSUMPTION: This role is distinct in its focus on Salesforce Data Cloud's Segmentation & Activation and Data Collaboration/Clean Rooms features, requiring candidates with specific product marketing expertise and strategic thinking.
📝 Sample Projects
- Developing a comprehensive product launch plan for a new Data Cloud feature, including positioning, messaging, demo storyboard, and sales enablement materials
- Crafting a compelling narrative and value proposition for Data Cloud for Marketing, highlighting its unique benefits and differentiation
- Creating a series of high-impact content assets, such as pitch decks, product data sheets, and demo videos, to support product launches and sales enablement initiatives
ASSUMPTION: Sample projects for this role will focus on driving product marketing strategy, crafting compelling narratives, and supporting sales enablement initiatives for Salesforce Data Cloud's Segmentation & Activation and Data Collaboration/Clean Rooms features.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall product marketing strategy for Data Cloud, and how will my work impact the team's success?
- What are the key challenges facing the Data Cloud team, and how can this role help address them?
- How does Salesforce support the growth and development of its product marketing team members?
- What is the work environment like for this role, and how does the team collaborate and communicate, especially with remote work arrangements?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, challenges, and growth opportunities, as well as the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and technical interview questions by researching the role, company, and industry trends
- Showcase your ability to craft compelling narratives and messaging through examples of your past work
- Follow up after each interview round to express your continued interest in the role
- If selected, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
