📌 Core Information
🔹 Job Title: Director, Product Marketing - Digital Experience BU
🔹 Company: Progress
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time Regular Employee
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading the Go-to-Market (GTM) strategy for Progress' Digital Experience (DX) product suite
- Managing and mentoring a team of Product Marketers
- Collaborating cross-functionally with teams such as Product Management, Demand Generation, Sales, and Field Marketing
- Analyzing market data and customer feedback to refine marketing strategies
- Actively participating in industry events and conferences
ASSUMPTION: This role requires a strategic and hands-on leader with experience in enterprise software products and a strong understanding of digital experiences.
📋 Key Responsibilities
✅ Actively lead the Go-to-Market (GTM) strategy for our diverse DX product suite, including hands-on involvement in strategy formulation and laser focus on execution.
✅ Experience with diverse portfolio products covering a range of personas and different GTM strategies (sold via ecommerce driven or direct sales teams).
✅ Directly manage a dynamic team of Product Marketers, fostering a culture of engagement and precise, effective messaging.
✅ Oversee and participate in the development of marketing strategies and campaigns, ensuring they align with business objectives and market trends.
✅ Exceptional communication and messaging skills. Able to understand customer needs, pains and personas and effectively guide content strategy, website, and sales enablement to drive engagement and support increased win rates.
✅ Lead by example, actively engaging in day-to-day marketing activities and decision-making processes.
✅ Coordinate closely with teams across Product Management, Demand Generation, Sales and Field Marketing to ensure alignment and efficiency in product launch activities and providing direct, strategic input and ensuring seamless implementation of GTM plans.
✅ Establish and maintain influential relationships with industry analysts, ensuring our products are accurately and favorably represented.
✅ Actively analyze market data and customer feedback to refine marketing strategies, ensuring a responsive, timely and adaptable approach.
✅ Creatively design and implement GTM themes and strategies, bringing an experiential approach to campaign development and execution.
✅ Personally review and approve major marketing campaigns and initiatives, ensuring alignment with the overall business strategy.
✅ Actively analyze market data and customer feedback to refine marketing strategies, ensuring a responsive and adaptable approach.
✅ Actively involve yourself in pricing and packaging decisions alongside Product Management, bringing a hands-on perspective to strategy development.
✅ Foster a culture of continuous improvement, encouraging the team to bring forward innovative ideas and solutions.
✅ Actively participate in industry events and conferences, representing the company and gathering insights for strategy development.
✅ Lead and contribute directly to cross-functional projects, emphasizing practical problem-solving and goal attainment.
✅ Manage the budget for the DX Product Marketing department with a detail-oriented approach.
✅ M&A: active participation in due diligence and integration efforts.
ASSUMPTION: This role requires a strong focus on both strategic planning and hands-on execution, with a keen eye for detail and a talent for clear, effective communication.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or similar (MBA beneficial but not required)
Experience: Expertise in leading Product Marketing teams within large-scale global enterprise software companies
Required Skills:
- Proven ability to develop and convey effective messaging
- Pragmatic leadership with a focus on building and guiding high-performing teams
- Innovative strategist with a knack for market analysis and converting insights into effective market entry strategies
- Analytically inclined, with a focus on data-driven decision-making, precision, and superior organizational skills
- Proficient in fostering accountability and enhancing performance in a pivotal role within a multifaceted organizational structure
- Culturally aware with substantial experience in managing geographically dispersed teams
Preferred Skills:
- Experience with diverse portfolio products covering a range of personas and different GTM strategies
- Proven ability to manage budgets and ensure alignment with overall business strategy
- Experience with M&A due diligence and integration efforts
ASSUMPTION: Candidates should have a strong background in enterprise software product marketing, with a proven track record of success in leading teams and driving results.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a Director-level role in enterprise software product marketing)
Benefits:
- Medical, dental, vision, life & disability, and financial benefits
- 401(k) Retirement Savings Plan and Tuition Reimbursement program
- Voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST (with flexibility for team meetings and project deadlines)
ASSUMPTION: The salary range is based on industry standards for a Director-level role in enterprise software product marketing, with consideration for the candidate's experience and the company's size and success.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically enterprise software and digital experiences
Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 1981, with a rich history and proven track record in the software industry
Company Description:
- Progress empowers organizations to achieve transformational success in the face of disruptive change
- Offers software that enables customers to develop, deploy, and manage responsible AI-powered applications and digital experiences with agility and ease
- Serves over 4 million developers and technologists at hundreds of thousands of enterprises
Company Specialties:
- Application development
- Web development
- Cloud development
- Application modernization
- Digital experience
- Content management
- Data connectivity
- Business rules
- Secure file transfer
- Network monitoring
- Frontend development
- Developer productivity
- UI library
- UI components
- Automated testing
- Web proxy
- Design systems
- DevOps
- DevSecOps
- Cloud deployment
Company Website: https://www.progress.com/
ASSUMPTION: Progress is a well-established company with a strong reputation in the software industry, offering a robust suite of products and services to its customers.
📊 Role Analysis
Career Level: Director-level, with significant responsibility for driving the marketing strategy and execution for Progress' Digital Experience Business Unit
Reporting Structure: This role reports directly to the Senior Vice President of Product Marketing and oversees a team of Product Marketers
Work Arrangement: Remote solely, with a focus on EST or CST working hours due to team location
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work on cross-functional projects and collaborate with other departments
- Chance to participate in M&A efforts and contribute to the integration of new products and teams
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a substantial impact on the company's success and advance one's career within the organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (Remote work environment)
Geographic Context:
- The United States, with a focus on EST or CST working hours due to team location
- Opportunity to work with a global team, collaborating with colleagues across various time zones
- Flexibility to work from home or any other suitable location with a reliable internet connection
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST (with flexibility for team meetings and project deadlines)
ASSUMPTION: This role offers a flexible, remote work environment with the opportunity to collaborate with a global team and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager and/or team members
- Case study or project presentation, followed by a Q&A session
- Final interview with the Senior Vice President of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Market analysis and customer understanding
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute a successful GTM strategy
- Research Progress and the Digital Experience Business Unit to show your enthusiasm and understanding of the company and its products
- Prepare thoughtful questions to ask during the interview process, demonstrating your interest in the role and the company
ATS Keywords: Product Marketing, Go-to-Market Strategy, Digital Experience, Enterprise Software, Team Management, Market Analysis, Customer Feedback, Campaign Development, Pricing Strategy, Cross-Functional Collaboration, Budget Management, M&A
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and leadership potential, with a strong emphasis on their experience in enterprise software product marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in various marketing, project management, and analytics tools, with a focus on leveraging data-driven insights to inform strategy and execution.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on leveraging insights to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple priorities and deadlines?
- Are you an effective communicator, able to convey complex ideas clearly and concisely to a variety of stakeholders?
- Do you have a proven track record of success in leading teams and driving results in a marketing role?
ASSUMPTION: Progress values a customer-centric, innovative, and collaborative work environment, with a strong focus on accountability, respect, and continuous improvement.
⚠️ Potential Challenges
- Managing a remote team with colleagues across various time zones
- Balancing strategic planning and hands-on execution in a fast-paced environment
- Navigating a large, established organization with a complex product portfolio
- Adapting to the unique needs and preferences of diverse customer personas
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and collaborative approach to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on the Digital Experience Business Unit, with a broad portfolio of products and a global customer base
- Compared to other Director-level marketing roles, this position offers a unique blend of strategic planning and hands-on execution, with a strong emphasis on customer-centricity and innovation
- Career progression in this role could lead to expanded responsibilities within the Digital Experience Business Unit or other areas of the organization
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a strong emphasis on customer-centricity and innovation, setting it apart from similar marketing roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive GTM strategy for a new product launch, including market analysis, customer segmentation, messaging, and campaign development
- Conducting a competitive analysis and customer feedback review to inform product positioning and differentiation
- Leading a cross-functional team to develop and implement a pricing and packaging strategy that optimizes revenue and market share
ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and collaborative nature of the work required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Experience Business Unit, and how this role fits into that structure?
- How does Progress support the professional development and growth of its employees, particularly in marketing roles?
- Can you provide examples of how Progress has adapted its marketing strategies to respond to changes in the market or customer needs?
- How does Progress approach collaboration and communication across different teams and departments?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These key questions will help applicants better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in enterprise software product marketing and team management
- Prepare a case study or project presentation that demonstrates your ability to develop and execute a successful GTM strategy, with a focus on market analysis, customer segmentation, messaging, and campaign development
- Research Progress and the Digital Experience Business Unit to show your enthusiasm and understanding of the company and its products, and prepare thoughtful questions to ask during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
