📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Elation Health
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Elation's product marketing function and building out its capabilities.
- Partnering with product management to develop messaging frameworks and go-to-market strategies.
- Driving governance processes for product packaging and pricing.
- Creating and maintaining consistent competitor profiles and comparisons.
- Enabling sales and customer success teams with product positioning and differentiation messaging.
- Analyzing data to generate reports and dashboards supporting business metrics.
- Defining market opportunity for new products and delivering executive-level presentations.
ASSUMPTION: This role requires a strategic thinker with a strong analytical background and exceptional communication skills to succeed in a fast-paced, remote environment.
📋 Key Responsibilities
✅ Develop and implement successful go-to-market strategies and processes for product and feature-level introductions.
✅ Keep a steady pulse on the industry, market, and competition to inform product strategy.
✅ Create processes and templates for competitor profiles, SWOT analyses, and comparisons.
✅ Enable sales and customer success teams with product positioning, differentiation messaging, and training tools.
✅ Query and compile data from multiple sources to generate reports, dashboards, and analyses supporting business metrics.
✅ Evaluate, recommend, and own product marketing-related processes, platforms, and tools.
✅ Define top-down market opportunity for new products and deliver executive-level presentations.
✅ Lead a team of product marketers to deliver high-quality work and develop professionally.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong stakeholder management skills and the ability to influence key decision-makers.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field.
Experience: 10+ years of previous product marketing experience in the software/tech industry.
Required Skills:
- Exceptional communication skills and proven ability to partner with, lead, and influence key stakeholders.
- Relentless focus on direct and indirect customer interaction to understand customer needs and pain points.
- Highly adaptable and self-driven marketer with the ability to navigate a fast-changing environment.
- Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources.
- Ability to create tangible marketing deliverables as well as be a strategic thinker.
- Strong customer service skills with effective communication and listening abilities.
Preferred Skills:
- Experience working for a B2B SaaS company.
- Experience in healthcare or healthcare technology.
- Pragmatic Marketing certifications.
ASSUMPTION: Candidates with experience in B2B SaaS and healthcare technology may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $200,000/yr USD + variable (Estimated based on industry standards for a Director-level role in product marketing with 10+ years of experience in the software/tech industry.)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Elation Health operates in the healthcare technology sector, focusing on electronic health records (EHR) and billing solutions.
Company Size: Elation Health has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Elation Health was founded in 2010, with over a decade of experience in the healthcare technology industry.
Company Description:
- Elation Health is a cloud-based clinical platform dedicated to enhancing physician and patient quality of life.
- The company aims to empower physicians to deliver phenomenal care to patients through a delightful, world-class experience.
- Elation Health supports independent primary care practices by providing clinical-first solutions built on a collaborative EHR platform.
Company Specialties:
- Electronic Health Record (EHR)
- Billing
- Artificial Intelligence (AI)
Company Website: www.elationhealth.com
ASSUMPTION: Elation Health's focus on independent primary care and patient-centered technology makes it an attractive option for candidates interested in the intersection of healthcare and technology.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Chief Marketing Officer (CMO) or another senior executive within the marketing department.
Reporting Structure: The Director of Product Marketing will lead a team of product marketers and collaborate with various departments, including product management, sales, and customer success.
Work Arrangement: This role is remote-friendly, with the option to work from anywhere in the United States.
Growth Opportunities:
- As Elation Health continues to grow, there may be opportunities for the Director of Product Marketing to expand their team or take on additional responsibilities.
- Candidates in this role may have the opportunity to transition into a more senior leadership position within the marketing department or the broader organization.
ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the candidate's performance and interests.
🌍 Location & Work Environment
Office Type: Elation Health has a physical office in San Francisco, California, but this role is remote-friendly and can be performed from anywhere in the United States.
Office Location(s): 530 Divisadero St, San Francisco, California 94117, US
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities for remote workers.
- Candidates should consider time zone differences when applying for this remote-friendly position.
- Elation Health's headquarters in San Francisco provides access to a vibrant tech industry and networking opportunities.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The work environment for this role will be primarily remote, with occasional in-person meetings or events as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with cross-functional stakeholders, including product management, marketing, and sales
- Final interview with the Chief Marketing Officer (CMO) or another senior executive
Key Assessment Areas:
- Communication and presentation skills
- Analytical and problem-solving abilities
- Industry and market knowledge
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your go-to-market strategies, competitor analyses, and data-driven insights to showcase during interviews.
- Research Elation Health's products, competitors, and market position to demonstrate your understanding of the industry.
ATS Keywords: Product Marketing, Go-to-Market Strategy, Competitor Analysis, Data Analysis, Stakeholder Management, Team Leadership, Healthcare Technology, B2B SaaS
ASSUMPTION: Elation Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being considered for the role.
🛠️ Tools & Technologies
- Salesforce
- Google Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's specific responsibilities and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Data-driven
- Empowering
Work Style:
- Remote-friendly and flexible
- Cross-functional collaboration
- Data-informed decision-making
- Continuous learning and improvement
- Results-driven and action-oriented
Self-Assessment Questions:
- How do you align with Elation Health's patient-centered value proposition?
- How comfortable are you working in a remote, cross-functional team environment?
- How do you approach continuous learning and professional development?
ASSUMPTION: Candidates who demonstrate a strong fit with Elation Health's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Keeping up with the fast-paced, ever-changing healthcare technology landscape
- Balancing the strategic and tactical aspects of product marketing
- Adapting to a growing and evolving organization with shifting priorities
ASSUMPTION: The potential challenges for this role will depend on the candidate's ability to adapt to change, manage remote teams, and balance strategic and tactical responsibilities.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on data analysis and reporting to inform business metrics and strategy.
- Candidates with experience in healthcare technology or B2B SaaS may find this role more appealing due to Elation Health's industry focus.
- This role offers the opportunity to lead a team and drive strategic initiatives, providing a clear career path for growth and development.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other product marketing positions when evaluating their fit and interest.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, including messaging frameworks, launch timelines, and cross-functional collaboration plans.
- Creating and maintaining up-to-date competitor profiles, SWOT analyses, and comparison tools to inform product strategy and positioning.
- Analyzing customer data to identify trends, opportunities, and challenges, and presenting insights to stakeholders to drive data-informed decision-making.
ASSUMPTION: The sample projects for this role will depend on the candidate's specific responsibilities and the team's needs, but they should focus on strategic planning, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into Elation Health's overall product and marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Elation Health support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does Elation Health measure the success of its product marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking and optimizing?
ASSUMPTION: Candidates should ask thoughtful, strategic questions during the interview process to demonstrate their interest in the role and their understanding of Elation Health's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your go-to-market strategies, competitor analyses, and data-driven insights to showcase during interviews.
- Research Elation Health's products, competitors, and market position to demonstrate your understanding of the industry.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
