Director, product marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Writer

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing strategies to enhance product visibility and adoption
• Collaborating with cross-functional teams to align on product development and market strategies
• Conducting market research to identify trends and customer needs to inform product strategies
• Analyzing market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and execute innovative marketing strategies to enhance product visibility and adoption

✅ Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies

✅ Collaborate with the product management team to align on product development and roadmap based on market and customer insights

✅ Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process

✅ Conduct market research to identify trends and customer needs to inform product strategies

✅ Analyze market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth

✅ Manage cross-functional implementation of product marketing plans, working closely with teams across the company, including sales, marketing, product development, and customer service

✅ Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement

✅ Foster a culture of success and ongoing business and goal achievement

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business administration, or related field; master’s degree preferred

Experience: 8+ years of experience in product marketing or related field, with at least 5 years in a leadership role

Required Skills:

• Proven experience in market analysis, marketing strategy, and product management
• Strong leadership and communication skills, with the ability to inspire and lead teams
• Strong analytical skills and data-driven thinking to inform product strategies and decisions
• Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing
• Creative thinker with a vision
• Attention to detail and the ability to manage multiple projects simultaneously

Preferred Skills:

• Experience in the technology or software industry
• Proven success in launching products and growing market share
• Familiarity with CRM and marketing automation tools

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in product marketing and leadership, as well as strong analytical and communication skills.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Based on industry standards for a Director-level role in product marketing with 8+ years of experience in the tech industry)

Benefits:

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for home office setup, cell phone, internet, wellness, and learning and development
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options, and 401k

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in product marketing with the given experience level and location. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Medium-sized company, offering a mix of startup agility and enterprise resources)

Founded: 2020 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Writer is where the world’s leading enterprises orchestrate AI-powered work
• With Writer’s end-to-end platform, teams can build, activate, and supervise AI agents that are grounded in their company’s data and fueled by Writer’s enterprise-grade LLMs
• Writer delivers unmatched ROI for hundreds of customers like Accenture, Intuit, Mars, Marriott, Uber, and Vanguard and is backed by investors including Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures, and others

Company Specialties:

• NLP
• AI
• Generative AI
• AI apps
• LLM
• Enterprise AI

Company Website: writer.com

ASSUMPTION: Writer is a well-funded, rapidly growing company in the AI and software development space, with a strong focus on enterprise customers and a commitment to innovation.

📊 Role Analysis

Career Level: Director (Senior leadership role with strategic responsibilities and team management)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading the product marketing team

Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to work on cutting-edge AI technologies and drive product success
• Chance to build and lead a high-performing product marketing team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (No physical office required, with the option to work from home or a co-working space)

Office Location(s): N/A (Remote work only)

Geographic Context:

• United States (Remote work allows for flexibility in location)
• Time zones: America/New_York (Flexible, but may require some overlap with EST)
• Work-life balance: Flexible hours and remote work options allow for a better work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, but may require some overlap with the EST time zone for effective collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Interview with the hiring manager (CMO)
• Final interview with the executive team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Analytical and data-driven decision-making skills
• Communication and presentation skills
• Industry knowledge and understanding of AI and software development

Application Tips:

• Highlight your experience in product marketing, market analysis, and strategic planning
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
• Research the company and its products to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Market Analysis, Marketing Strategy, Product Management, Leadership, Communication, Analytical Skills, Digital Marketing, SEO, PPC, Social Media Marketing, Content Marketing, Creative Thinking, Attention to Detail, Project Management, AI, Software Development, Enterprise AI, LLM

ASSUMPTION: The application process is likely to involve multiple interviews and assessments, focusing on the candidate's strategic thinking, leadership, and industry knowledge.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)
• Project management tools (e.g., Asana, Trello)
• AI and machine learning platforms (e.g., Writer's enterprise-grade LLMs)

ASSUMPTION: The specific tools and technologies required for this role may vary, but will likely include CRM and marketing automation tools, market research and analytics tools, project management tools, and AI and machine learning platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Customer-centric approach
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision making and continuous improvement
• Flexible and adaptable to change
• Strong focus on results and achieving business goals

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working on cutting-edge technologies?
• Are you comfortable collaborating with cross-functional teams and leading projects that require input from various stakeholders?
• Do you have a strong data-driven mindset and enjoy using data to inform strategic decisions?
• Are you comfortable working remotely and managing your own time and priorities?

ASSUMPTION: Writer values innovation, collaboration, and a customer-centric approach, and seeks candidates who are comfortable working in a fast-paced, dynamic environment and are driven by results.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Keeping up with the latest trends and developments in AI and software development
• Balancing strategic planning with tactical execution and day-to-day tasks
• Navigating a rapidly growing company and adapting to changes in priorities and scope

ASSUMPTION: The remote work arrangement, fast-paced environment, and rapidly growing company may present unique challenges that require strong communication, adaptability, and time management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-powered work and enterprise-grade LLMs, but shares similarities with other Director-level product marketing roles in terms of responsibilities and required skills
• Writer's focus on enterprise customers and AI-powered work sets it apart from other software development companies, offering a unique opportunity to work on cutting-edge technologies and drive product success
• Career path: This role offers the opportunity to grow into a VP or C-level role as the company expands, with potential to make a significant impact on the company's success

ASSUMPTION: While this role shares similarities with other Director-level product marketing roles, its focus on AI-powered work and enterprise-grade LLMs sets it apart and offers a unique opportunity to work on cutting-edge technologies and drive product success.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered product launch
• Conducting market research to identify trends and customer needs, and using data to inform product strategies
• Collaborating with cross-functional teams to align on product development and roadmap based on market and customer insights
• Defining and communicating the value propositions of the products to the sales team and developing sales tools that facilitate the selling process

ASSUMPTION: Sample projects for this role may include developing and executing go-to-market strategies, conducting market research, collaborating with cross-functional teams, and defining and communicating product value propositions.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the product marketing team collaborate with other departments, such as product management, sales, and customer service?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Writer support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: Key questions to ask during the interview should focus on the company's product roadmap, team collaboration, priorities, professional development, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your experience in product marketing, market analysis, and strategic planning
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
• Research the company and its products to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.