📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Mastercard
🔹 Location: Besiktas, Istanbul, Turkey
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving product and solutions growth for Mastercard in the EEMEA region
- Crafting product messaging and partnering with sales teams
- Developing marketing strategies and executing initiatives
- Measuring the success of campaigns and generating actionable insights
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to communicate effectively with diverse stakeholders.
📋 Key Responsibilities
✅ Support product organizations with go-to-market strategies and enable sales teams
✅ Lead product marketing requirements to achieve business objectives for various business functions
✅ Manage the money transfer marketing budget and maintain strong relationships with suppliers and agencies
✅ Capture and measure success of promotions, campaigns, or events using data and generate actionable insights
✅ Work with compliance and legal for contracting process and reviews
✅ Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in a similar marketing role, preferably in payments, banking, or fintech
Required Skills:
- Strategic thinking and planning
- Excellent communication and presentation skills
- Strong organizational skills and attention to detail
- Data analysis and reporting
- Budget management
- Negotiation and compliance
- Content development and lead generation
- Market analysis and stakeholder management
- Training development and project management
- Innovation and change leadership
Preferred Skills:
- Fluency in Arabic or French
- Experience working remotely with global teams
ASSUMPTION: Given the regional focus and global nature of this role, candidates with experience in the EEMEA region and familiarity with its dynamics are preferred.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in the payments industry, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
- Global employee discounts and perks
Working Hours: Full-time, with flexible hours and the need to attend daily remote meetings with global counterparts based in New York, UK, Dubai, or South Africa
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard is a global technology company in the payments industry, with a mission to connect and power an inclusive, digital economy that benefits everyone, everywhere.
Company Size: Mastercard has 10,001+ employees globally, with a presence in over 200 countries and territories worldwide.
Founded: Mastercard was founded in 1966 and is headquartered in Purchase, NY, USA.
Company Description:
- Mastercard is a global technology company in the payments industry
- Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere
- Mastercard supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
Company Specialties:
- Global digital payments and commerce
- Technology and innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's global presence and extensive experience in the payments industry make it a well-established and reputable company to work for.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Senior Vice President of Product Marketing for the EEMEA region.
Reporting Structure: The Director, Product Marketing will lead a team of product marketing managers and will collaborate with various internal stakeholders, including product, sales, and marketing teams.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a balance between remote work and in-office collaboration.
Growth Opportunities:
- Potential to grow within the product marketing function or explore other opportunities within Mastercard's global organization
- Chance to work on high-impact projects and drive business growth in the EEMEA region
- Opportunity to develop leadership and management skills by leading a team of product marketing managers
ASSUMPTION: Given Mastercard's global presence and diverse business units, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Mastercard's office in Besiktas, Istanbul, Turkey, is a modern and collaborative workspace with state-of-the-art facilities.
Office Location(s): Besiktas, Istanbul, Turkey
Geographic Context:
- The EEMEA region is a diverse and dynamic market, with unique cultural, economic, and regulatory environments
- Istanbul is a major commercial and financial hub, with a vibrant startup ecosystem and a growing tech industry
- The office is conveniently located in the Besiktas district, with easy access to public transportation and nearby amenities
Work Schedule: Full-time, with flexible hours and the need to attend daily remote meetings with global counterparts based in New York, UK, Dubai, or South Africa
ASSUMPTION: The remote-friendly work arrangement and flexible hours allow for a better work-life balance and the ability to accommodate different time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Virtual interview with the hiring manager and other stakeholders
- Final interview with the Senior Vice President of Product Marketing for the EEMEA region
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Mastercard's values
- Experience working in the EEMEA region and familiarity with its dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing, sales enablement, and campaign management
- Demonstrate your understanding of the EEMEA region's payments landscape and market trends
ATS Keywords: Product Marketing, B2B Marketing, Sales Enablement, Strategic Thinking, Communication, Relationship Building, Project Management, Data Analysis, Budget Management, Negotiation, Compliance, Content Development, Lead Generation, Market Analysis, Stakeholder Management, Training Development, Innovation, EEMEA, Payments, Fintech, Banking
ASSUMPTION: Given the competitive nature of the job market and the high volume of applications, it is essential to tailor your application materials and be prepared to demonstrate your qualifications and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Stay connected
- Innovate and adapt
- Collaborate and excel
- Make a difference
Work Style:
- Mastercard fosters a collaborative and inclusive work environment
- The company values diversity, equity, and inclusion
- Mastercard encourages continuous learning and professional development
Self-Assessment Questions:
- Do you align with Mastercard's core values and commitment to doing the right thing?
- Are you comfortable working in a remote and global team environment, collaborating with stakeholders across different time zones?
- Do you have experience working in the EEMEA region and a deep understanding of its cultural, economic, and regulatory dynamics?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires collaboration with diverse teams and stakeholders across the globe.
⚠️ Potential Challenges
- The role may require frequent travel to other countries in the EEMEA region
- Working with multiple stakeholders and managing competing priorities can be challenging
- The role may require working outside of standard business hours to accommodate global time zones
- The payments industry is dynamic and subject to rapid change, requiring continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, project management, and stakeholder management skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a regional focus and requires experience working in the EEMEA region
- Unlike other roles, this position involves leading a team of product marketing managers and collaborating with various internal stakeholders
- Career progression in this role may involve moving into a global or senior leadership position within Mastercard's product marketing organization
ASSUMPTION: This role offers unique opportunities for career growth and development within Mastercard's global organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new money transfer solution in the EEMEA region
- Executing a lead generation campaign for a digital payment product, targeting small and medium-sized enterprises (SMEs)
- Managing the localization of global product marketing materials for the EEMEA region
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the role, requiring a versatile skill set and strong stakeholder management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing function for the EEMEA region?
- How does this role collaborate with other internal stakeholders, such as product, sales, and marketing teams?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Mastercard support the professional development and growth of its employees?
- What are the biggest challenges facing the payments industry in the EEMEA region, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Mastercard's business, industry trends, and the EEMEA region's payments landscape
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
