Director, Product Marketing (HealthTech)

📌 Core Information

🔹 Job Title: Director, Product Marketing (HealthTech)

🔹 Company: AssistRx

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: HealthTech, Product Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for AssistRx's solutions
• Collaborating cross-functionally to create compelling product positioning and messaging
• Conducting market research to identify trends and opportunities
• Empowering sales and account management teams through effective enablement content
• Driving measurable business outcomes through data-driven marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive product success.

📋 Key Responsibilities

✅ Own and execute product marketing strategy to support new product launches and feature enhancements

✅ Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends

✅ Conduct ongoing competitive and market research to identify trends and opportunities

✅ Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes

✅ Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making processes

✅ Ensure integrated launches for products, new product features, and product solutions

✅ Empower sales and account management teams through effective enablement content, talk tracks, and sales playbooks

✅ Support the development of thought leadership content to increase brand visibility and credibility

✅ Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices

✅ Maintain regular communication and working relationships with product, sales, and account management teams

✅ Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven execution to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field

Experience: 7+ years of B2B product marketing experience, preferably in healthcare, health technology (SaaS), and/or patient support services

Required Skills:

• Proven success in planning and executing product marketing strategies that drive measurable results
• Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle
• Familiarity with ABM, content strategy, and buyer journey mapping best practices
• Excellent written and verbal communication skills with the ability to simplify complex topics for diverse audiences
• Strong project management and organizational skills with a proven track record of delivering on time and within budget
• Analytical mindset with experience tracking KPIs and using data to inform decisions
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight
• Self-starter with a proactive approach to solving problems and driving initiatives forward

Preferred Skills:

• Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness
• Experience working with or at marketing/creative agency

ASSUMPTION: Candidates should have a strong background in B2B product marketing, with a focus on healthcare or health technology, and demonstrate proficiency in various marketing tools and platforms.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Product Marketing role in the United States)

Benefits:

• Competitive pay structure
• Matching 401(k) with immediate vesting
• Medical, dental, vision, life, and short-term disability insurance

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Product Marketing role in the United States. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: AssistRx operates in the IT Services and IT Consulting industry, specializing in specialty therapy initiation and patient support services for the healthcare sector.

Company Size: AssistRx has 501-1,000 employees, providing a supportive, progressive, and fast-paced work environment.

Founded: 2009, with a history of growth and innovation in the healthtech industry.

Company Description:

• AssistRx is a specialty therapy initiation and patient support company delivering informed access and improved outcomes.
• The company combines technology and talent to provide an advanced solution that improves patient uptake, visibility, and outcomes.
• AssistRx offers therapy initiation and patient support, patient education and adherence, and therapy insights and analytics through an integrated solution.

Company Specialties:

• Specialty Pharmaceutical Industry
• Prior Authorizations
• HIPAA Consent
• Specialty Patient Support Services
• Health Care Technology
• Specialty Medications
• Information Technology and Services
• Life Sciences

Company Website: http://www.assistrx.com

ASSUMPTION: AssistRx is a well-established company in the healthtech industry, with a strong focus on providing innovative solutions for specialty therapy initiation and patient support.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP of Product Marketing.

Reporting Structure: The Director of Product Marketing will lead a team of product marketing managers and collaborate with cross-functional teams, including product, sales, and account management.

Work Arrangement: This role is remote, with flexibility for on-site work as needed.

Growth Opportunities:

• Potential to advance to a VP or C-level role within the product marketing organization
• Opportunities to lead and mentor junior team members
• Chance to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers strong growth potential within the product marketing organization and the broader healthtech industry.

🌍 Location & Work Environment

Office Type: Remote, with the option for on-site work at one of AssistRx's office locations

Office Location(s): Maitland, Florida; Overland Park, Kansas; Des Moines, Iowa; Orlando, Florida

Geographic Context:

• AssistRx's headquarters is located in Maitland, Florida, with additional offices in Kansas, Iowa, and Orlando, Florida.
• The company operates in the United States, serving clients in the healthcare industry.
• The remote work arrangement allows for flexibility in working from various locations within the United States.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement provides flexibility for employees to work from various locations within the United States, while still collaborating effectively with the team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with the VP of Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing strategy and execution
• Cross-functional collaboration and communication skills
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with AssistRx's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of successful product marketing campaigns and their outcomes
• Research AssistRx's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Product Marketing, Go-to-market Strategies, Cross-functional Collaboration, Market Research, Messaging Architecture, Buyer Personas, Sales Enablement, Thought Leadership, Project Management, Analytical Skills, Data-driven Mindset, Communication Skills, Problem Solving, Campaign Analysis, Customer Insights, Multichannel Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, strategic thinking, and cultural fit within the AssistRx organization.

🛠️ Tools & Technologies

• Salesforce or other CRM
• Marketing Cloud
• WordPress
• Lead Gen platforms
• Google Analytics
• Figma
• Confluence
• SharePoint
• Hootsuite/Sprout or other social management platform
• Survey Monkey or other survey platform
• Pendo or other in-app survey platform

ASSUMPTION: Candidates should have experience with various marketing tools and platforms to effectively execute and analyze campaign effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with various teams to drive product success?
• Do you have a data-driven mindset and strong analytical skills?

ASSUMPTION: Candidates should assess their fit with AssistRx's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams to drive product success
• Keeping up with industry trends and market changes in the healthtech sector
• Adapting to a remote work arrangement and maintaining effective communication with team members

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills to overcome successfully.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on cross-functional collaboration and data-driven decision-making
• In the healthtech industry, this role requires a deep understanding of healthcare providers, patients, and clients to develop effective marketing strategies
• Career progression in product marketing may include advancing to a VP or C-level role within the organization or transitioning to a similar role at another healthtech company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other product marketing positions in the healthtech industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research to identify trends and opportunities in the healthtech sector
• Creating buyer personas and understanding their needs, behaviors, and decision-making processes

• Ensuring integrated launches for products, new product features, and product solutions

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Director of Product Marketing role at AssistRx.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does AssistRx support the professional development and growth of its employees?
• What are the most significant challenges facing the product marketing team, and how can this role address them?
• How does AssistRx measure the success of its product marketing initiatives, and what KPIs are most important?
• What is the work environment like, and how does the remote work arrangement function?

ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture at AssistRx.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of successful product marketing campaigns and their outcomes
• Research AssistRx's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.