📌 Core Information
🔹 Job Title: Director, Product Marketing, LoopNet
🔹 Company: CoStar Group
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of product marketing professionals to drive product adoption, customer retention, and revenue growth for LoopNet.
- Developing and executing marketing strategies that align with business objectives and target audience insights.
- Collaborating with cross-functional teams, including sales, product, and other business units, to deliver effective marketing campaigns.
- Managing the product marketing budget and ensuring the robust reporting of activities and outcomes.
- Growing market penetration and market share for LoopNet in the US and globally.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a data-driven approach to decision-making. The ideal candidate will have experience in B2B product marketing, team leadership, and stakeholder management.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies that drive product adoption, customer retention, and revenue growth for LoopNet.
✅ Lead a team of product marketing professionals, providing mentoring, coaching, and performance management to ensure high-quality output and team development.
✅ Gather, analyze, and distribute insights from target customer groups through market research, surveys, and other techniques to inform product marketing strategies.
✅ Craft value proposition messaging and activation plans that effectively communicate the unique benefits of LoopNet to target audiences.
✅ Stand up campaigns to build product awareness, inform, and engage target audiences with content that effectively communicates the value proposition of LoopNet.
✅ Produce and distribute content that meets the information needs of prospects and customers at different stages of their life cycle, based on real insights from the audience members themselves.
✅ Build a suite of world-class product collateral and sales enablement materials that support the sales process and enhance the customer experience.
✅ Work hand in hand with the product design team to plan and execute product launches, gather product feedback, and influence the product roadmap on behalf of customers.
ASSUMPTION: This role requires a deep understanding of the commercial real estate market, property searchers, and property listers, as well as the ability to translate business needs, audience insights, and product roadmaps into effective marketing plans.
🎯 Required Qualifications
Education: Bachelor’s degree required from an accredited, not-for-profit University or College
Experience: 8+ years of experience in B2B product marketing roles, with 5+ years in people-management roles
Required Skills:
- Proven track record of commitment to prior employees
- Strong communication skills, with the ability to liaise with different stakeholders across departments
- Experience with coaching up a team of A-grade performers and getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you
- Ability to translate business needs, audience insights, and product roadmaps into sensible, effective marketing plans
- Experience understanding the target audience, their behaviors, preferences, and reasons for buying
- Strong copywriting skills, with the ability to parse information into effective branded communications
- Data-centric mindset, with a bias towards a data-first approach to establishing facts and making decisions
Preferred Skills:
- Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company
- Experience in an international business with expanding global operations
ASSUMPTION: The ideal candidate will have a strong background in B2B product marketing, team leadership, and stakeholder management, with a proven track record of driving product adoption, customer retention, and revenue growth.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in product marketing, with 8+ years of experience)
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: Full-time (40 hours per week), Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in product marketing, with 8+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees
Founded: 1986
Company Description:
- CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
- Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace.
- CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible, STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids, and OnTheMarket, a leading residential property portal in the United Kingdom.
- CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
- Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: CoStar Group
ASSUMPTION: CoStar Group is a well-established company with a strong presence in the real estate industry. Its diverse range of brands and extensive global reach make it an attractive employer for professionals seeking to grow their careers in the real estate sector.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the Vice President, Marketing, and oversees several direct reports
Work Arrangement: On-site, full-time (40 hours per week), Monday through Friday
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing department or the broader organization
- Opportunities to expand the product marketing team and take on additional responsibilities as the business grows
- Chance to gain experience working in a global organization with expanding operations in the US and abroad
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, take on additional responsibilities, and gain experience working in a global organization.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 501 S 5th Street, Richmond, VA 23219, US
Geographic Context:
- Richmond, Virginia, is the capital of the Commonwealth of Virginia and is located in the eastern United States.
- The city is known for its rich history, cultural attractions, and vibrant arts scene.
- Richmond is home to several Fortune 500 companies and offers a diverse range of job opportunities in various industries.
- The cost of living in Richmond is generally lower than in other major metropolitan areas on the East Coast.
Work Schedule: Monday through Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Richmond, Virginia, offers a unique blend of history, culture, and affordability, making it an attractive location for professionals seeking a high quality of life at a lower cost than other major metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Case study or presentation assignment to assess the candidate's problem-solving and communication skills
- Final interview with the Vice President, Marketing, or another senior leader within the organization
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Data analysis and interpretation skills
- Understanding of the commercial real estate market and target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Practice your presentation or case study assignment to ensure you can clearly and concisely communicate your ideas
- Research CoStar Group and the commercial real estate industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Marketing Strategy, Customer Retention, Revenue Growth, Team Leadership, Stakeholder Management, Campaign Management, Content Production, Sales Enablement, Product Launches, Market Research, Data Analysis, Commercial Real Estate, Real Estate Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, leadership abilities, and understanding of the commercial real estate market and target audience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management software (e.g., Asana, Trello)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The ideal candidate will have experience working with marketing automation platforms, CRM software, data analysis tools, and project management software. Familiarity with content creation and design tools and social media management platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Customer Focus
- Diversity & Inclusion
- Accountability
Work Style:
- Data-driven and analytical approach to decision-making
- Collaborative and team-oriented work environment
- Fast-paced and dynamic, with a focus on continuous improvement
- Results-driven and accountable for delivering on objectives
- Open and transparent communication, with a focus on active listening and feedback
Self-Assessment Questions:
- How do your personal values align with CoStar Group's core values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach prioritizing and managing multiple projects and deadlines simultaneously?
ASSUMPTION: CoStar Group values a data-driven, collaborative, and results-oriented work environment. Candidates who are comfortable working in a fast-paced, dynamic setting and are committed to delivering high-quality results will thrive in this organization.
⚠️ Potential Challenges
- Managing a team of direct reports and ensuring their professional development and engagement
- Balancing the demands of multiple stakeholders, including sales, product, and other business units
- Keeping up with the latest trends and best practices in product marketing and the commercial real estate industry
- Adapting to changes in the market, customer needs, and business priorities
- Managing a significant budget and ensuring the efficient use of resources
ASSUMPTION: The role of Director, Product Marketing, LoopNet, presents several challenges, including team management, stakeholder communication, market adaptation, budget management, and balancing multiple priorities. The ideal candidate will have experience navigating these challenges and a proven track record of success in similar roles.
📈 Similar Roles Comparison
- This role is similar to other Director-level product marketing positions in the commercial real estate industry, with a focus on driving product adoption, customer retention, and revenue growth.
- However, this role is unique in its focus on the LoopNet platform and the broader CoStar Group ecosystem, offering the opportunity to work with a diverse range of brands and products.
- Compared to other industries, the commercial real estate sector is characterized by its long sales cycles, complex customer relationships, and a high degree of personal interaction between buyers and sellers.
ASSUMPTION: While this role shares similarities with other Director-level product marketing positions, its focus on the LoopNet platform and the broader CoStar Group ecosystem sets it apart. The unique characteristics of the commercial real estate industry also make this role distinct from product marketing roles in other sectors.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new LoopNet feature, including market research, customer segmentation, messaging, and launch planning
- Conducting a competitive analysis of other commercial real estate marketplaces and identifying opportunities for LoopNet to differentiate and gain market share
- Creating and implementing a customer retention campaign to reduce churn and increase customer lifetime value for LoopNet subscribers
- Partnering with the product design team to gather customer feedback and inform the product roadmap for LoopNet
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Director, Product Marketing, LoopNet, may undertake to drive product adoption, customer retention, and revenue growth for the platform.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for LoopNet and how this role fits into that strategy?
- How does the company support the professional development and growth of its product marketing team members?
- Can you provide an example of a successful product launch or marketing campaign at CoStar Group, and what made it so effective?
- How does the company approach collaboration and information sharing between different business units and brands within the CoStar Group ecosystem?
- What are the most significant challenges facing the commercial real estate industry, and how is CoStar Group positioned to address them?
ASSUMPTION: Asking these questions will help you better understand the company's long-term vision, team development opportunities, marketing strategies, industry challenges, and collaborative culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CoStar Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research CoStar Group and the commercial real estate industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
