📌 Core Information
🔹 Job Title: Director, Product Marketing - Medical Education & Primary Care
🔹 Company: Butterfly Network
🔹 Location: New York, NY Office
🔹 Job Type: Hybrid
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving market insights and go-to-market strategy for Medical Education and Primary Care
- Cross-functional collaboration with Product, Sales, Partnerships, Regulatory, Clinical, and other teams
- Owning business outcomes and driving revenue growth in these critical areas
- Developing a deep understanding of the Primary Care and Medical Education landscape globally
- Crafting compelling messaging and positioning for Butterfly's POCUS imaging solutions
ASSUMPTION: This role requires a high level of strategic thinking, market research, and cross-functional collaboration to drive business growth in Medical Education and Primary Care sectors.
📋 Key Responsibilities
✅ Own market vision and research, ensuring a deep understanding of Primary Care and Medical Education landscapes
✅ Influence hardware, software, and AI advancements by providing market insights to Product & Engineering teams
✅ Craft compelling messaging and positioning for Butterfly's POCUS imaging solutions in Primary Care and Medical Education
✅ Conduct competitive intelligence to identify differentiation opportunities and refine Butterfly's positioning
✅ Drive demand generation and engagement strategies to accelerate lead conversion and revenue growth
✅ Collaborate with global distribution and channel partners to expand market reach
✅ Equip sales teams and distributors with training, tools, and messaging frameworks to communicate Butterfly's value proposition
✅ Ensure marketing materials align with global regulatory requirements for medical imaging solutions
✅ Develop strategies to drive customer engagement, retention, and expansion in primary care settings and medical education programs
✅ Collaborate with key customers to develop case studies and best practices showcasing Butterfly's impact
✅ Own business outcomes for Medical Education and Primary Care, tracking performance and iterating strategies to drive sustainable revenue growth
ASSUMPTION: This role requires a strong understanding of clinical workflows, challenges, and imaging needs in primary care and training environments, as well as excellent communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Healthcare, or related field; MBA or advanced degree a plus
Experience: 10+ years of experience in product marketing, strategic marketing, or commercial roles within healthcare, MedTech, or digital health
Required Skills:
- Proven experience in product marketing, growth strategy, or commercial roles within MedTech, digital health, or SaaS-based healthcare solutions
- Strong ability to manage multiple projects in a fast-paced, global environment
- Willingness to travel (approximately 20%-30%)
- Deep domain expertise in Primary Care, Medical Education, or related healthcare/medical technology fields
- Excellent communication and influencing skills
- Strong leadership and collaboration skills
- Results-oriented mindset with a demonstrated track record of driving revenue growth
Preferred Skills:
- Experience working with primary care clinicians and/or medical educators
ASSUMPTION: Candidates with experience in primary care or medical education settings may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $185,000 - $205,000 + bonus + equity + benefits. Actual pay is determined by multiple factors such as skills, qualifications, experience, and market demand.
Benefits:
- Comprehensive health insurance, including dental and vision coverage
- Employee Assistance Program
- 401k plan and match
- Employee Stock Purchase Plan
- Unlimited Paid Time Off + 10 Holiday Days a Year
- Parental Leave
- Competitive salaried compensation
- Equity
Working Hours: Full-time, with an estimated 40-hour workweek
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Medical Equipment Manufacturing with 10+ years of experience. Actual compensation may vary based on the candidate's qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.
Founded: 2011. Butterfly Network has been pioneering ultrasound-on-chip technology and democratizing healthcare for over a decade.
Company Description:
- Butterfly Network is transforming medical imaging by making it accessible, affordable, and connected through its proprietary Ultrasound-on-Chip™ technology
- The company's mission is to democratize healthcare by shifting ultrasound from expensive, stationary systems to connected, mobile, and software-enabled platforms
- Butterfly offers an integrated hardware, software, and AI-powered platform, along with education and partnership opportunities through its software development kit (SDK) offering
Company Specialties:
- Electrical Engineering
- Scientific Research
- Numerical Computing
- Ultrasound
- Point of Care
- Healthcare Technology
- and MedTech
Company Website: https://www.butterflynetwork.com
ASSUMPTION: Butterfly Network's focus on innovation, patient-centricity, and empowerment makes it an attractive place for candidates seeking to make a significant impact in the healthcare industry.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer or another senior marketing leader
Reporting Structure: This role will likely have a team of product marketing managers and/or specialists reporting to them, as well as cross-functional collaboration with various departments
Work Arrangement: Hybrid, with an estimated 2-3 days per week in the office
Growth Opportunities:
- Potential to expand the Medical Education and Primary Care teams under their leadership
- Opportunities to influence the company's overall product marketing strategy and contribute to its growth
- Potential to take on additional responsibilities or move into a senior leadership role as the company continues to expand
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to build and lead a high-performing team and drive business growth in critical areas for the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with comfortable workspaces, stocked kitchens, and opportunities to connect with peers
Office Location(s): 11 E 26th Street, Floor 7, New York, New York 10010, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities, entertainment options, and networking opportunities
- The office is conveniently located in the Flatiron District, close to public transportation and various dining and shopping options
- The city's robust healthcare industry provides ample opportunities for professional growth and networking
Work Schedule: Standard full-time workweek, with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement and central location of the office make it an attractive option for candidates seeking a balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Chief Marketing Officer or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Market research and analysis skills
- Strategic thinking and planning abilities
- Communication and presentation skills
- Cross-functional collaboration and leadership skills
- Domain expertise in Primary Care and Medical Education
Application Tips:
- Highlight relevant experience in product marketing, strategic marketing, or commercial roles within healthcare, MedTech, or digital health
- Demonstrate a strong understanding of Primary Care and Medical Education landscapes, as well as clinical workflows and imaging needs
- Showcase your ability to manage multiple projects in a fast-paced, global environment
- Prepare examples of market research, competitive analysis, and go-to-market strategies you've developed in previous roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Product Marketing, Medical Education, Primary Care, Market Research, Go-to-Market Strategy, Sales Enablement, Competitive Intelligence, Demand Generation, Cross-Functional Collaboration, Leadership, Revenue Growth, Innovation, Healthcare Knowledge, Clinical Workflows, Imaging Needs
ASSUMPTION: Tailoring your application to highlight relevant skills and experiences, as well as demonstrating a strong understanding of the role and company, will increase your chances of success in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-Centric Innovators: Our mission is THE mission.
- Empowered to Impact: Every voice matters.
- One Team, One Goal: Unity fuels progress.
- Growth Champions: We embrace challenges.
- Action-Oriented Achievers: We follow through, every time.
Work Style:
- Collaborative and cross-functional, with a focus on driving business growth through market insights and strategic execution
- Fast-paced and dynamic, with a focus on agility and adaptability
- Data-driven and customer-centric, with a focus on understanding and addressing customer needs
- Innovative and forward-thinking, with a focus on pushing the boundaries of medical imaging technology
Self-Assessment Questions:
- How do you align with Butterfly's mission to democratize healthcare through innovative medical imaging solutions?
- How do you approach collaborating with cross-functional teams to drive business growth and market leadership?
- How do you balance strategic thinking and execution in a fast-paced, global environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Butterfly's values and work style, as well as a passion for the company's mission, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, global environment
- Balancing strategic thinking and execution while working cross-functionally with various teams
- Driving business growth and market leadership in competitive and evolving healthcare landscapes
- Adapting to regulatory changes and ensuring marketing materials comply with global requirements
- Building and leading a high-performing team in a hybrid work environment
ASSUMPTION: These challenges require strong leadership, adaptability, and a results-oriented mindset to overcome successfully.
📈 Similar Roles Comparison
- This role differs from other product marketing positions in its focus on Medical Education and Primary Care, requiring deep domain expertise in these areas
- Industry-specific context: The healthcare industry is dynamic and evolving, with constant changes in regulations, technologies, and market trends
- Career path comparison: This role offers significant growth potential, with opportunities to expand the team, influence the company's overall product marketing strategy, and contribute to its growth
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context will help candidates tailor their applications and prepare for the interview process.
📝 Sample Projects
- Developing a comprehensive market research report on the Primary Care landscape, identifying key trends, customer needs, and opportunities for Butterfly's POCUS imaging solutions
- Crafting a go-to-market strategy for Butterfly's latest product launch in the Medical Education sector, including messaging, positioning, and channel strategy
- Conducting a competitive analysis of other POCUS imaging providers, identifying differentiation opportunities, and refining Butterfly's positioning in the market
ASSUMPTION: These sample projects demonstrate the strategic thinking, market research, and execution skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for Butterfly's POCUS imaging solutions?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the Medical Education and Primary Care sectors, and how can this role address them?
- How does the company approach cross-functional collaboration and decision-making processes?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of market research, competitive analysis, and go-to-market strategies you've developed in previous roles
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
- Prepare for phone or video screens, behavioral and situational interviews, and final interviews with cross-functional stakeholders
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
