📌 Core Information
🔹 Job Title: Director, Product Marketing - MetaMask
🔹 Company: Consensys
🔹 Location: Global Remote (excluding France)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving consumer-centric growth strategies for MetaMask
- Scaling adoption of new product offerings and features
- Strengthening MetaMask's position in crypto culture and new markets
- Collaborating cross-functionally to ensure alignment between product development and marketing initiatives
ASSUMPTION: This role requires a strategic thinker with a strong understanding of web3 and blockchain technologies, as well as proven experience in consumer or product marketing.
📋 Key Responsibilities
✅ Develop and execute marketing strategies that drive consumer adoption and monetization, positioning MetaMask as a market leader
✅ Partner with Growth & Analytics team to leverage data-driven insights into consumer needs, market trends, and competitive positioning
✅ Craft and execute GTM strategies that drive product adoption, user engagement, and revenue growth
✅ Develop and deliver marketing programs that strengthen MetaMask’s position in crypto culture and grow the brand among new markets and audience segments
✅ Work closely with Product, Growth, and other Marketing teams to ensure alignment between product development and marketing initiatives
✅ Support the creation of systems and processes that keep the consumer perspective at the heart of the work
✅ Establish OKRs to track marketing impact and continuously optimize strategies based on results and user feedback
ASSUMPTION: This role requires a high level of collaboration and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in Consumer Marketing and/or Product Marketing roles, preferably within technology, fintech, or web3 industries
Required Skills:
- Proven success in supporting the growth and scaling of consumer-facing products
- Strong understanding of web3, blockchain, crypto, or related technologies (or a strong desire to build expertise quickly)
- Excellent collaboration and communication skills
- Strategic thinking and ability to turn insights into actionable marketing programs
- Self-starter with the ability to thrive in a fast-paced, cross-functional environment
Preferred Skills:
- Experience leading product marketing for consumer-facing products in the web3 space
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the web3 industry or a strong desire to learn about it quickly will be more successful in this role.
💰 Compensation & Benefits
Salary Range: $14,600 - $215,000 USD per year (based on experience and skills)
Benefits:
- Join a mission-driven team at the forefront of blockchain and web3 innovation
- Work on transformative products that redefine how consumers interact with digital finance and identity
- Opportunity to expand your role and grow into team leadership as the marketing function scales
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for US-based candidates only and may vary for candidates in other locations. Benefits may include health insurance, retirement plans, and other perks typical of a technology company.
📌 Applicant Insights
🔍 Company Context
Industry: Consensys operates in the software development industry, focusing on blockchain, cryptocurrency, and web3 technologies
Company Size: Consensys has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Consensys was founded in 2014 by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum
Company Description:
- Consensys is a leading blockchain and web3 software company that pioneers technological developments within the web3 ecosystem
- The company offers a complete suite of trusted products to build anything in web3, including MetaMask, Infura, Linea, Diligence, and Phosphor
- Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on
Company Specialties:
- Cryptocurrency
- Blockchain
- Web 3.0
- Ethereum
- Fintech
- Decentralized Applications (dApps)
- Solidity
Company Website: https://consensys.io/
ASSUMPTION: Consensys is a well-established company in the blockchain and web3 space, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing
Reporting Structure: The Director, Product Marketing reports directly to the CMO and works closely with Product Leadership
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance
Growth Opportunities:
- This role offers the opportunity to grow into a team leadership position as the marketing function scales
- Working at Consensys provides exposure to new concepts, ideas, and frameworks, driving continuous learning and growth
- Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies, demonstrating the potential for career advancement
ASSUMPTION: This role provides ample opportunities for growth and development, both personally and professionally.
🌍 Location & Work Environment
Office Type: Global Remote (excluding France)
Office Location(s): N/A (remote work)
Geographic Context:
- Consensys is a global company with a remote-first culture, allowing employees to work from various locations worldwide
- The company has its headquarters in Fort Worth, Texas, but employees are not required to be based there
- The "Global Remote (excluding France)" policy ensures compliance with local labor laws and regulations
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, promoting a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the CMO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of web3, blockchain, and crypto technologies
- Collaboration and communication skills
- Alignment with Consensys' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of web3, blockchain, and crypto technologies in your application materials
- Showcase your strategic thinking and problem-solving skills through examples of past projects or achievements
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Product Marketing, Consumer Marketing, Web3, Blockchain, Crypto, Growth Strategy, Marketing Strategy, Cross-Functional Collaboration, OKR Establishment
ASSUMPTION: The application process for this role may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Twitter, LinkedIn, Facebook)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Empowerment
- Inclusion
Work Style:
- Remote-friendly and flexible work arrangements
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on continuous learning and growth
Self-Assessment Questions:
- Do I have a strong understanding of web3, blockchain, and crypto technologies, or am I eager to learn them quickly?
- Am I comfortable working in a fast-paced, remote-friendly environment with a high degree of autonomy?
- Do I thrive in a collaborative, cross-functional work setting, and am I able to influence stakeholders effectively?
ASSUMPTION: Candidates who align with Consensys' values and work style will be more successful in this role.
⚠️ Potential Challenges
- The fast-paced, dynamic environment may require candidates to adapt quickly and manage multiple priorities
- The remote work arrangement may present communication and collaboration challenges that require proactive management
- The need to stay up-to-date with the rapidly evolving web3 space may demand continuous learning and adaptation
- The global remote policy may require candidates to work with team members in different time zones
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the company's growth and success.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and adoption for MetaMask, a leading web3 wallet, within the broader context of Consensys' product suite
- Compared to other product marketing roles in the web3 space, this position requires a strong understanding of web3 technologies and a strategic approach to driving consumer adoption and monetization
- Career paths for this role may include growth into team leadership positions as the marketing function scales, as well as opportunities to transition into other roles within Consensys' product suite
ASSUMPTION: This role offers a unique opportunity to drive growth and adoption for a leading web3 product within a dynamic and innovative company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new MetaMask feature or product offering
- Collaborating with the Growth & Analytics team to analyze user data and identify trends to inform marketing strategies
- Creating and implementing a marketing campaign to strengthen MetaMask's position in crypto culture and grow its user base in new markets
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for MetaMask, and how this role will contribute to their evolution?
- How does the Product Marketing team collaborate with other marketing teams and stakeholders to ensure alignment and consistency in messaging and branding?
- What are the most significant challenges facing MetaMask in the current market landscape, and how can this role help address them?
- How does Consensys support the professional development and growth of its employees, particularly in the marketing function?
- What is the company's long-term vision for MetaMask, and how does this role contribute to achieving that vision?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Consensys, MetaMask, and the web3 industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interviews to express your interest in the role and address any remaining questions or concerns
- If selected for the role, be prepared to provide references and complete any necessary background checks or onboarding processes
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
