📌 Core Information
🔹 Job Title: Director, Product Marketing - Platform
🔹 Company: OpenX
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-06-25
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading the product marketing function to drive business objectives
- Acting as a liaison between product and revenue teams
- Managing go-to-market activities for the OpenXSelect platform
- Coaching and leading a high-performing team of two direct reports
- Developing operational rigor and standardized go-to-market processes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the B2B advertising/marketing technology space to drive business impact and revenue growth.
📋 Key Responsibilities
✅ Lead the product marketing function to execute a vision and strategy for the global team to drive business objectives.
✅ Act as a player-coach, coaching, leading, managing, and inspiring a high-performing, results-oriented team of two direct reports.
✅ Drive and develop operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach.
✅ Inspire creativity in the team to engage with them on developing new and existing target audiences/personas in new and unique ways.
✅ Support a global team throughout the go-to-market process. Manage and build insight-driven product marketing strategies to drive business impact.
✅ Align and partner with Product Management and Sales to identify customer needs, key product enhancements, and successfully launch new products.
✅ Simplify complex subject matter into clear, simple messaging and jargon-free marketing and positioning aligned to customer needs.
✅ Embrace an analytical mindset to leverage insights and data to drive impact and revenue results.
✅ Understand broader market trends, our customers, and the business landscape of adTech. Serve as the internal subject matter expert and center of excellence regarding competitive platforms' capabilities and GTM.
✅ Manage the competitive and market insights process to inform key product enhancements and innovations in new products, inclusive of win/loss analysis and associated metrics for success.
ASSUMPTION: This role requires a strong understanding of the adTech industry, competitive landscape, and market trends to inform product marketing strategies and drive business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10-15 years of experience with a minimum of 5-10 years in product marketing
Required Skills:
- Proven experience in product marketing within the B2B advertising/marketing technology space
- Strong leadership skills with experience developing and managing high-performing teams
- Excellent verbal and written communication skills
- Ability to translate complex concepts into competitive, compelling marketing messages
- Experience with Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira, or similar project management software and agile development environments
Preferred Skills:
- Pragmatic marketing certification
- Global marketing experience
ASSUMPTION: Candidates with a strong background in product marketing, leadership experience, and a deep understanding of the adTech industry are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $175,100 - $206,000 per year
Benefits:
- Medical
- Dental
- Vision
- 401k
- Equity
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a director-level product marketing role with 10-15 years of experience in the adTech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 201-500 employees
Founded: 2007
Company Description:
- OpenX is the most innovative independent supply-side platform.
- The company believes in providing a better ad selling and buying experience.
- OpenX demands addressability, transparency, and sustainability in the adTech industry.
Company Specialties:
- Advertising Technology
- Yield Optimization
- Ad Serving
- Ad Exchange
- SSP
- Mobile
- Header Bidding
- GCP
- and Ad Tech
Company Website: http://www.openx.com
ASSUMPTION: OpenX is a well-established company in the adTech industry, focusing on providing innovative solutions for publishers and advertisers.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Vice President of Marketing
Reporting Structure: This role will have two direct reports
Work Arrangement: Fully remote, with the option to work on-site or hybrid in the future
Growth Opportunities:
- Potential to grow into a VP or C-level role within the marketing organization
- Opportunities to expand the team and take on more responsibilities
- Chance to work on cutting-edge adTech products and make a significant impact on the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing organization and make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in multiple locations
Office Location(s): Pasadena, CA; New York, NY; London, UK; Munich, Germany; Tokyo, Japan; Krakow, Poland; Chicago, IL
Geographic Context:
- OpenX has a global presence, with offices in North America, Europe, and Asia
- The company offers a remote-first work environment, allowing employees to work from anywhere
- OpenX has a strong focus on diversity, equity, and inclusion, with employees from various backgrounds and locations
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and a results-driven culture
ASSUMPTION: OpenX's remote-first work environment allows for greater flexibility and work-life balance, while still maintaining a strong company culture and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with key stakeholders
- Background check and offer
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Leadership skills and team management
- Industry knowledge and competitive landscape understanding
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience, leadership skills, and adTech industry knowledge
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research OpenX's products, competitors, and market position to demonstrate your understanding of the company and industry
ATS Keywords: Product Marketing, B2B Advertising, Marketing Technology, Programmatic Advertising, Adtech, UI/UX Development, Customer Experience, CRM, Customer Lifecycle Management, Leadership, Team Management, Go-to-Market Strategy
ASSUMPTION: OpenX's interview process is designed to assess candidates' product marketing expertise, leadership skills, and cultural fit, with a strong focus on industry knowledge and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office and Google Workspace
- Asana
- Slack
- Hubspot
- Salesforce
- Jira
ASSUMPTION: OpenX uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive business results.
👔 Cultural Fit Considerations
Company Values:
- We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission.
- We are customer-centric. We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers.
- OpenX is ours. We are all owners of OpenX. We all have a voice to improve OpenX. We stake our personal and professional reputations on the excellence of our work.
- We are an open book. We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
- We evolve fast. We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
Work Style:
- OpenX has a remote-first work environment, with a strong focus on results and flexibility
- The company values collaboration, open communication, and a growth mindset
- OpenX encourages employees to take ownership of their work and drive results
Self-Assessment Questions:
- Do you align with OpenX's company values, particularly "We are one team" and "We are customer-centric"?
- Are you comfortable working in a remote-first environment, with a strong focus on results and flexibility?
- Do you have a growth mindset and a willingness to learn from others and adapt quickly?
ASSUMPTION: OpenX's company values and work style emphasize collaboration, open communication, and a growth mindset, with a strong focus on results and flexibility in a remote-first work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of the adTech industry and competitive landscape, which may involve a steep learning curve for candidates without relevant experience
- The role involves managing a global team, which may present unique challenges in communication, time zones, and cultural differences
- The role requires a strategic mindset and the ability to balance multiple priorities, which may be challenging for candidates without strong leadership and time management skills
- The role may require occasional travel to attend industry events, conferences, or team meetings
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is unique in its focus on the OpenXSelect platform and its growing set of features and capabilities
- Unlike other product marketing roles, this position requires a deep understanding of the competitive landscape and the ability to position OpenX's products effectively against competitors
- This role offers the opportunity to work on cutting-edge adTech products and make a significant impact on the company's success, with potential growth opportunities within the marketing organization
ASSUMPTION: This role is unique in its focus on the OpenXSelect platform and its growing set of features and capabilities, requiring a deep understanding of the competitive landscape and the ability to position OpenX's products effectively against competitors.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature release on the OpenXSelect platform
- Conducting competitive analysis and positioning OpenX's products effectively against competitors in the adTech industry
- Creating and delivering customer presentations and product demos to showcase the unique value proposition of the OpenXSelect platform
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, requiring a strong understanding of the adTech industry, competitive landscape, and customer needs.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for the OpenXSelect platform, and how this role will contribute to its evolution?
- How does OpenX differentiate itself from competitors in the adTech industry, and how will this role help maintain and enhance that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does OpenX support the professional development and growth of its employees, particularly in the marketing organization?
- What is the company's long-term vision for the OpenXSelect platform, and how does this role fit into that vision?
ASSUMPTION: These key questions are designed to assess the company's strategic vision, the role's priorities and expectations, and the opportunities for professional development and growth within the marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience, leadership skills, and adTech industry knowledge
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research OpenX's products, competitors, and market position to demonstrate your understanding of the company and industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
