Director, Product Marketing (Platform)

📌 Core Information

🔹 Job Title: Director, Product Marketing (Platform)

🔹 Company: Diligent Corporation

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategy and execution for Diligent’s Platform business unit
• Translating product capabilities into compelling customer value
• Ensuring alignment across product, sales, marketing, and other key stakeholders
• Driving successful product launches and adoption
• Collaborating with cross-functional teams to bring platform innovations to market
• Leveraging AI-powered tools to streamline workflows, analyze market data, and enhance productivity

ASSUMPTION: This role requires a forward-thinking Product Marketer with a proven track record of leveraging AI-powered tools to streamline workflows, analyze market data, and enhance productivity. The ideal candidate will have experience using AI for content creation, campaign analysis, and competitive intelligence, and will bring a data-driven, automation-first mindset to the go-to-market strategy.

📋 Key Responsibilities

Go-To-Market Strategy & Execution:

Lead GTM planning and execution for platform capabilities, ensuring alignment across product, sales, marketing, and other key stakeholders.

Positioning & Messaging:

Develop clear, differentiated messaging and for the Diligent One Platform vision and its supporting solutions tailored to key personas.

Sales Enablement:

Create and deliver sales tools, training, and collateral that empower commercial teams to effectively position the Diligent One Platform and sell its supporting offerings.

Market Insights and Analysis:

Provide foundational insights including market analysis, TAM, ICPs, personas, customer journey mapping, competitive analysis, and Voice of Customer (VoC) to guide marketing and product decisions.

Content Development:

Collaborate with content and marketing campaign teams to develop high-impact assets including product slicks, presentations, videos, and web content.

Campaign Design:

Develop multi-channel campaigns (digital, content, events, web) in partnership with Demand Generation, Field Marketing, and other marketing functions to drive awareness and pipeline.

Pricing and Packaging:

Define strategies for pricing, packaging, and product-market fit to align with both new customer acquisition and customer expansion opportunities.

Performance Measurement:

Define success metrics and measure the impact of product marketing efforts, continuously refining GTM strategies, positioning, and messaging to drive product growth.

Cross-Functional Collaboration:

Serve as the voice of the customer and market in product roadmap discussions and strategic planning.

ASSUMPTION: This role requires strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and stakeholders. The ideal candidate will have experience working closely with Sales, Product, and Marketing teams in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in B2B product marketing, with at least 5 years in SaaS or platform-based technology

Required Skills:

• Proven success in executing GTM strategies and product launches
• Strong storytelling and content creation skills for both technical and business audiences
• Deep understanding of sales enablement, customer journeys, and persona-based marketing
• Experience supporting multiple customer segments and global markets
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication, collaboration, and project management skills
• Adaptable and comfortable dealing with ambiguity and changing priorities

Preferred Skills:

• Experience in GRC, legal tech, or enterprise software
• Familiarity with platform business models and multi-product ecosystems
• Experience working with AI-powered tools for content creation, campaign analysis, and competitive intelligence

ASSUMPTION: This role requires a strong analytical mindset and experience working with AI-powered tools for content creation, campaign analysis, and competitive intelligence. The ideal candidate will bring a data-driven, automation-first mindset to the go-to-market strategy.

💰 Compensation & Benefits

Salary Range: $173,000 - $217,000 USD

Benefits:

• Flexible work environment
• Competitive vacation policy
• Meeting-free days
• Health club reimbursement
• Comprehensive health benefits
• Generous time off policy
• Wellness programs

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📈 Applicant Insights

Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2003

Company Description:

• Diligent created the modern governance movement.
• As the leading governance, risk and compliance (GRC) SaaS company, we serve 1 million users from over 25,000 customers around the globe.
• Our innovative platform gives leaders a connected view of governance, risk, compliance and ESG across their organization.
• Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose.
• Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Company Specialties:

• Governance
• Analytics
• Insights
• Collaboration Solutions
• Entity Management
• Board Portal Solutions
• GRC
• Compliance
• Audit
• Risk
• ERM

Company Website: diligent.com

ASSUMPTION: Diligent is a well-established company in the GRC SaaS industry, with a strong focus on empowering leaders with technology, insights, and connections to drive greater impact and accountability. The company offers a comprehensive platform that serves over 25,000 customers globally and has a significant impact on the governance, risk, and compliance landscape.

📊 Role Analysis

Career Level: Senior-level role with potential to build and lead a team as the business grows

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior marketing leader

Work Arrangement: Hybrid work arrangement, with a requirement to work on-site at least 50% of the time

Growth Opportunities:

• Potential to build and lead a team as the business grows
• Opportunities to work on high-impact projects and drive significant business impact
• Career progression opportunities within the growing GRC SaaS industry

ASSUMPTION: This role offers significant growth opportunities, including the potential to build and lead a team as the business grows. The ideal candidate will be a strategic thinker who can balance short-term execution with long-term vision and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a mix of open and private work areas

Office Location(s): 61 W 23rd St, 4th Floor, New York, NY 10010, US

Geographic Context:

• New York City offers a vibrant, multicultural environment with numerous amenities and networking opportunities
• The office location is in Midtown Manhattan, close to public transportation and various attractions

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: The office location in Midtown Manhattan provides easy access to public transportation and numerous amenities, contributing to a convenient and enjoyable work environment. The company offers a hybrid work arrangement that balances on-site collaboration with remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• On-site or virtual interview with key stakeholders, including the CMO or another senior marketing leader
• Final round interview with the CMO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Experience with go-to-market strategy and product launches
• Ability to work effectively with cross-functional teams
• Strong communication and presentation skills
• Analytical skills and data-driven mindset

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and its products to demonstrate your understanding of the business and the role
• Practice your presentation skills to showcase your ability to communicate complex ideas clearly and persuasively

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and ability to work effectively with cross-functional teams. Candidates should be prepared to discuss their experience with go-to-market strategy, product launches, and cross-functional collaboration.

🛠 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Integrity
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Focused on driving results and impact

Self-Assessment Questions:

• How do you align with Diligent's company values, particularly 'innovation' and 'collaboration'?
• Describe a time when you had to adapt to a significant change in priorities or work arrangements. How did you approach this challenge?
• How do you ensure that you maintain a strong focus on results and impact while also fostering a collaborative and inclusive work environment?
• How do you balance short-term execution with long-term vision and strategic planning?

ASSUMPTION: Diligent values innovation, collaboration, accountability, integrity, and customer-centricity. Candidates should be prepared to discuss their alignment with these values and provide specific examples of how they have demonstrated these qualities in their previous roles.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced environment
• Balancing short-term execution with long-term strategic planning
• Adapting to changing market conditions and customer needs
• Ensuring consistent and high-quality communication across various channels and audiences

ASSUMPTION: This role may present challenges related to managing multiple stakeholders, balancing short-term execution with long-term planning, and adapting to changing market conditions. Candidates should be prepared to discuss their strategies for overcoming these challenges and provide examples of their ability to thrive in dynamic environments.

📈 Similar Roles Comparison

• This role is similar to other senior product marketing roles in the SaaS industry, but with a focus on the unique challenges and opportunities presented by a platform-based business model
• Candidates should be prepared to discuss their experience with platform-based products and the unique considerations involved in marketing and positioning them effectively
• The ideal candidate will have a strong understanding of platform business models and the dynamics of multi-product ecosystems

ASSUMPTION: While this role shares similarities with other senior product marketing roles, it also presents unique challenges and opportunities related to marketing a platform-based product. Candidates should be prepared to discuss their experience with platform-based products and their understanding of the unique considerations involved in marketing and positioning them effectively.

📝 Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and product strategy for Diligent's Platform business unit?
• What are the most significant challenges facing the marketing team for this product, and how can this role help address them?
• How does Diligent support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the business. They should also be prepared to discuss their own career goals and how this role fits into their long-term professional development plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: https://job-boards.greenhouse.io/diligentcorporation/jobs/5566959004
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and its products to demonstrate your understanding of the business and the role
• Practice your presentation skills to showcase your ability to communicate complex ideas clearly and persuasively
• Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any concerns or questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.