📌 Core Information
🔹 Job Title: Director, Product Marketing (RapidScale)
🔹 Company: Cox Communications
🔹 Location: REMOTE - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and scaling a high-impact product marketing function
- Supporting revenue growth, sales enablement, and go-to-market alignment
- Repositioning RapidScale's brand and product narrative for business outcomes
- Collaborating with cross-functional teams to drive enterprise-focused growth
ASSUMPTION: This role requires a strategic, hands-on leader with deep experience in B2B hybrid cloud services or SaaS, and a proven ability to align messaging, enablement, and strategy to business results.
📋 Key Responsibilities
✅ Partner with the CMO and executive leadership to define and evangelize a unified go-to-market strategy
✅ Drive a shift from transactional, feature-led selling to insight-led marketing that speaks to CIOs, CFOs, and business unit leaders
✅ Establish a repeatable framework for value proposition design, segment differentiation, and vertical storytelling
✅ Define the vision, charter, and roadmap for the Product Marketing team
✅ Lead product positioning and messaging frameworks focused on business value, not technical features
✅ Drive the creation of content and collateral that supports the full buyer journey
✅ Act as the marketing lead in cross-functional go-to-market initiatives with Sales, Product, Operations, and Customer Success
✅ Own the creation and evolution of RapidScale’s hybrid cloud positioning
✅ Lead persona and segment research to deepen understanding of buying triggers, challenges, and decision criteria in target industries
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive enterprise-focused growth.
🎯 Required Qualifications
Education: Bachelor’s degree in a related discipline
Experience: 10+ years in a related field, with 5+ years in a management or leadership role
Required Skills:
- Proven success marketing complex cloud, managed services, or hybrid IT solutions
- Strong understanding of enterprise sales cycles and the ability to align marketing strategies with buyer journeys
- Exceptional communication skills with a track record of creating high-impact messaging
- Experience developing sales enablement programs that support direct and partner-led selling motions
- Experience building GTM motions for technical solutions and translating them for business buyers
Preferred Skills:
- Knowledge of hybrid cloud, IaaS, security, and digital transformation trends
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on complex cloud or managed services, and proven success in driving enterprise-focused growth.
💰 Compensation & Benefits
Salary Range: $131,600.00 - $219,400.00 per year
Benefits:
- Flexible vacation
- Paid holidays
- Paid wellness
- Health care insurance
- Retirement planning
- Paid time off
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on the provided information and may vary based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 10,001+ employees
Founded: 1898
Company Description:
- Cox Communications provides a wide range of technology solutions for businesses of all sizes
- Offers reliable, scalable products and services tailored to unique business needs
- Delivers personalized support and proactive solutions with a dedicated team of experts
Company Specialties:
- Voice, Data, TV, Cloud, Fiber, Internet, Private Networks
- Hospitality, Small Business, SMB, Enterprise, B2B, Healthcare, Retail, Managed IT, SD-WAN, Cybersecurity
- Education, and Government
Company Website: coxbusiness.com
ASSUMPTION: Cox Communications is a large, established company with a broad portfolio of technology solutions for businesses.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the CMO
Work Arrangement: Remote OK, with occasional travel (25% of the time)
Growth Opportunities:
- Potential to shape the product marketing function and grow a high-performing team
- Opportunity to work with cross-functional teams and drive enterprise-focused growth
- Possibility to advance within the Cox Communications organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's enterprise-focused growth.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): REMOTE - USA
Geographic Context:
- Candidates can work from anywhere in the specified country
- Occasional travel may be required (25% of the time)
Work Schedule: Full-time (40 hours/week), with flexible vacation and paid wellness time
ASSUMPTION: This role offers a flexible, remote work arrangement with occasional travel, allowing for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with HR
- In-depth interviews with hiring manager and cross-functional team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Industry knowledge and product marketing expertise
Application Tips:
- Highlight relevant experience in B2B marketing, with a focus on complex cloud or managed services
- Demonstrate a strong understanding of enterprise sales cycles and buyer journeys
- Showcase examples of successful product marketing campaigns and their impact on business outcomes
ATS Keywords: Product Marketing, B2B Marketing, Sales Enablement, Go-to-Market Strategy, Cloud Services, Hybrid Cloud, Enterprise Sales, Strategic Planning, Communication
ASSUMPTION: The application process may vary, but typically involves several interviews with hiring manager and cross-functional team members to assess strategic thinking, communication skills, and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary based on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Customer focus
- Accountability
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Results-oriented and actionable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working remotely and managing a team virtually?
- Do you have experience driving enterprise-focused growth through product marketing?
ASSUMPTION: Cox Communications values a strong work-life balance, with a focus on results and accountability.
⚠️ Potential Challenges
- Managing a remote team and driving results in a virtual environment
- Balancing strategic planning with hands-on execution
- Keeping up with the fast-paced, ever-evolving technology landscape
- Navigating a large, established organization and driving change
ASSUMPTION: This role presents unique challenges, such as managing a remote team and driving results in a virtual environment, as well as balancing strategic planning with hands-on execution.
📈 Similar Roles Comparison
- This role is unique in its focus on driving enterprise-focused growth through product marketing in the hybrid cloud services space
- Similar roles may involve a broader range of marketing responsibilities or focus on a different industry vertical
- Career paths may vary based on the specific company and industry context
ASSUMPTION: This role is unique in its focus on driving enterprise-focused growth through product marketing in the hybrid cloud services space, with a strong emphasis on strategic planning and cross-functional collaboration.
📝 Sample Projects
- Developing a go-to-market strategy for a new hybrid cloud offering, including messaging frameworks, content creation, and launch planning
- Conducting market research and customer interviews to inform product positioning and value proposition design
- Building and scaling a high-performing product marketing team, including recruitment, onboarding, and mentoring
ASSUMPTION: Sample projects may vary based on the specific company and industry context, but typically involve strategic planning, cross-functional collaboration, and hands-on execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its product marketing team members?
- What is the company's approach to driving enterprise-focused growth through product marketing?
- How does the company measure the success of its product marketing efforts, and how is this role expected to contribute to those metrics?
ASSUMPTION: Interview questions should focus on understanding the company's growth strategy, the role's priorities, and the company's approach to driving enterprise-focused growth through product marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, with a focus on complex cloud or managed services
- Prepare examples of successful product marketing campaigns and their impact on business outcomes
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
