📌 Core Information
🔹 Job Title: Director, Product Marketing (Remote - Florida, USA)
🔹 Company: Jobgether
🔹 Location: Florida, USA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (Florida, USA)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in product marketing for healthcare technology solutions
- Developing and executing go-to-market strategies for new products and features
- Collaborating across departments to align product positioning with business goals
- Conducting market research and using insights to optimize performance
- Building and maintaining detailed buyer and user personas
ASSUMPTION: This role requires a strong background in B2B product marketing, preferably in healthcare technology or SaaS, and a proven track record of driving measurable results.
📋 Key Responsibilities
✅ Own and execute go-to-market strategies for new products and features, ensuring alignment from awareness to retention
✅ Develop clear product positioning, messaging, and use cases across a diverse portfolio
✅ Conduct market, competitor, and customer research to identify trends and opportunities
✅ Build and maintain detailed buyer and user personas, tracking behavior and decision-making processes
✅ Collaborate with sales and account teams to develop enablement tools, talk tracks, and playbooks
✅ Support the creation of thought leadership content to elevate brand authority
✅ Track key performance indicators for product marketing initiatives and optimize based on results
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field
Experience: 7+ years of B2B product marketing experience, ideally in healthcare technology or SaaS
Required Skills:
- Proven track record of executing product marketing strategies that drive measurable results
- Strong grasp of content strategy, ABM, multichannel campaigns, and buyer journey mapping
- Familiarity with tools such as Salesforce, Marketing Cloud, Google Analytics, WordPress, Figma, and Pendo
- Excellent communication and project management skills
- Analytical mindset and a proactive, self-starter attitude with strong organizational skills
Preferred Skills:
- Experience in the healthcare industry or with healthcare technology products
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the healthcare industry or with healthcare technology products would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in B2B SaaS with 7+ years of experience in Florida, USA)
Benefits:
- Competitive salary in a fast-paced, growth-oriented environment
- Matching 401(k) with immediate vesting
- Comprehensive medical, dental, vision, life, and short-term disability insurance
- Supportive and collaborative team culture
- Opportunities for professional development and leadership
- Inclusive workplace committed to diversity and equal opportunity
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in B2B SaaS with 7+ years of experience in Florida, USA. Actual salary may vary based on the company's compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. Jobgether is an AI-driven global platform that connects talent with job opportunities efficiently.
Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2020. Jobgether is a relatively new company, offering opportunities to shape its future and culture.
Company Description:
- Jobgether is reinventing job search by removing unnecessary steps between great talent and great opportunities.
- The company uses AI to match job seekers with relevant positions, streamlining the hiring process.
- Jobgether is committed to diversity and equal opportunity, fostering an inclusive workplace.
Company Specialties:
- AI-driven job matching
- Remote-first and remote work
- Global talent connection
Company Website: https://www.jobgether.com/
ASSUMPTION: Jobgether's focus on AI and efficiency in the hiring process may result in a fast-paced and innovative work environment.
📊 Role Analysis
Career Level: Director. This role is a senior leadership position, requiring strategic thinking and decision-making.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of product marketing managers.
Work Arrangement: Remote (Florida, USA). This role allows for flexible work arrangements, with the expectation of being available during core business hours.
Growth Opportunities:
- Potential to shape the product marketing function and influence the company's growth trajectory
- Opportunities to mentor and develop junior team members
- Possibility to expand the role's scope as the company grows and enters new markets
ASSUMPTION: As a relatively new company, Jobgether may offer more opportunities for growth and impact than more established organizations.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.
Office Location(s): Florida, USA. While the role is remote, being based in Florida may provide easier access to the company's headquarters and other team members.
Geographic Context:
- Florida is known for its diverse culture, vibrant cities, and beautiful beaches.
- The state offers a competitive job market with numerous opportunities in various industries.
- Florida's time zone (EST) may require some accommodation for team members in other regions.
Work Schedule: Full-time (40 hours/week) with flexible scheduling. This role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The remote nature of this role may require strong self-motivation, time management, and communication skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- AI-driven 3-step screening process to assess fit for the role
- Manual review by the team, if needed
- Top 5 candidates notified within 7 days
- Interviews with the hiring manager and other team members
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and achievements
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
- Demonstrate your understanding of the healthcare technology industry and its trends
- Showcase your ability to work collaboratively and drive results in a remote work environment
- Prepare examples of your market research, buyer personas, and go-to-market strategies
ATS Keywords: Product Marketing, B2B SaaS, Healthcare Technology, Go-to-Market Strategy, Market Research, Customer Feedback, Sales Collaboration, Project Management, Analytical Skills, Communication Skills, Organizational Skills
ASSUMPTION: Jobgether's AI-driven hiring process may place a greater emphasis on quantifiable achievements and relevant keywords in resumes and cover letters.
🛠️ Tools & Technologies
- Salesforce
- Marketing Cloud
- Google Analytics
- WordPress
- Figma
- Pendo
ASSUMPTION: Familiarity with these tools is preferred, but not always required. Candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Jobgether is committed to using AI and data-driven insights to revolutionize the job search process.
- Collaboration: The company fosters a collaborative work environment, with a focus on teamwork and cross-functional partnerships.
- Diversity & Inclusion: Jobgether is dedicated to creating an inclusive workplace that values and celebrates diversity.
Work Style:
- Agile: Jobgether operates in a fast-paced, agile environment, requiring team members to be adaptable and responsive to change.
- Data-Driven: The company relies on data and analytics to inform decision-making and measure performance.
- Remote-First: Jobgether's remote work culture requires strong communication, self-motivation, and time management skills.
Self-Assessment Questions:
- Do you thrive in a fast-paced, agile work environment, and are you comfortable with change and ambiguity?
- Are you comfortable working remotely and managing your time effectively in a distributed team?
- Do you have a strong data-driven mindset, and are you skilled in using data to inform decision-making and measure performance?
ASSUMPTION: Jobgether's remote-first culture and focus on innovation may require candidates to be comfortable with change, adaptable, and self-motivated.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration in a distributed work environment
- Keeping up with the fast pace of innovation and change in the AI and healthcare technology industries
- Balancing the strategic and tactical aspects of product marketing in a growing organization
- Adapting to the unique challenges and opportunities of working in a relatively new company
ASSUMPTION: These challenges may be offset by the opportunities for growth, impact, and innovation that come with working at a fast-growing startup like Jobgether.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on healthcare technology solutions, requiring industry-specific knowledge and experience.
- As a Director-level role, this position offers more strategic and leadership responsibilities than mid-level or individual contributor roles.
- This role's remote nature provides greater flexibility and work-life balance, but may also require stronger self-motivation and time management skills.
ASSUMPTION: Candidates should consider their career goals, work preferences, and industry experience when comparing this role to other product marketing opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new healthcare technology product, including market research, buyer personas, and launch planning
- Conducting a competitive analysis and positioning a product portfolio to differentiate it from competitors in the healthcare technology space
- Creating and optimizing product messaging and content based on customer feedback and market trends
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Director, Product Marketing might undertake, but may not be exhaustive or representative of every task or responsibility in the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth and expansion plans?
- What are the biggest challenges facing the product marketing team in the next 12 months, and how can this role address them?
- How does Jobgether support the professional development and growth of its employees, particularly in leadership roles?
- What is the company's approach to remote work and team collaboration, and how does this role contribute to that culture?
- How does Jobgether measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements, with a focus on healthcare technology or SaaS
- Prepare examples of your market research, buyer personas, and go-to-market strategies to demonstrate your skills and expertise
- Follow up with the hiring manager within 7 days of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
