📌 Core Information
🔹 Job Title: Director, Product Marketing - (Remote - US)
🔹 Company: Jobgether
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of product positioning, messaging, and go-to-market strategies.
- Cross-functional collaboration with Sales, Product, and Executive teams.
- Driving product launches and ensuring consistency across all product messaging and content.
- Conducting competitive intelligence and market research to inform product direction.
- Leading and building the product marketing function in a fast-growing cybersecurity company.
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience in product marketing, ideally within the B2B cybersecurity industry.
📋 Key Responsibilities
✅ Own the product positioning, messaging, and go-to-market strategy for the company's platform and solutions.
✅ Collaborate with the Sales Enablement team to develop and maintain product messaging frameworks, pitch decks, and other essential sales content.
✅ Conduct competitive intelligence and market research to inform product direction and ensure the company stands out in the market.
✅ Lead end-to-end product launches, aligning Product, Sales, Demand Gen, and PR/Comms teams for internal readiness and external impact.
✅ Maintain up-to-date buyer personas and customer journey maps to inform content development and product marketing strategies.
✅ Oversee the creation of compelling customer stories and proof points, ensuring alignment with product narratives and key value propositions.
ASSUMPTION: This role requires a strong understanding of go-to-market strategies, exceptional storytelling and communication skills, and the ability to work cross-functionally with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of product marketing experience, ideally in B2B cybersecurity
Required Skills:
- Proven experience in go-to-market strategy, including positioning, product launches, and technical product support.
- Exceptional storytelling and communication skills with the ability to translate technical details into clear business value.
- Proven experience working cross-functionally with teams across Product, Marketing, Sales, and Customer Success.
- Expertise in enterprise buyer personas and developing narratives that resonate with various stakeholders.
- Experience in fast-paced, startup, or early-stage environments.
- Ability to operate independently in a global remote team.
Preferred Skills:
- Experience in the cybersecurity industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong background in product marketing and relevant industry experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Competitive salary and benefits package
- Fully remote position with flexible work culture
- Opportunity to work on a category-defining platform with a clear and differentiated value proposition
- Collaboration with a motivated, intelligent, and low-ego team
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether operates in the Internet Marketplace Platforms industry, focusing on connecting top talent with the right opportunities through AI-driven job matching.
Company Size: Jobgether is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Jobgether was founded in 2020, making it a relatively new player in the job marketplace industry.
Company Description:
- Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
- The company focuses on providing a flexible and remote-friendly work culture, with a mission to help job seekers find their dream remote jobs.
- Jobgether aims to revolutionize the future of work by promoting hybrid, remote, and asynchronous job opportunities.
Company Specialties:
- AI-driven job matching
- Talent acquisition and retention
- Remote work and flexible job opportunities
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's focus on remote work and flexible job opportunities makes it an attractive choice for candidates seeking a work-from-home or hybrid work arrangement.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in product marketing.
Reporting Structure: The Director of Product Marketing will report directly to the company's leadership team and work closely with various departments, including Sales, Product, and Executive teams.
Work Arrangement: This is a fully remote position, with the requirement that the candidate be based in the United States.
Growth Opportunities:
- As the company grows, there may be opportunities for the Director of Product Marketing to expand their team and take on more strategic responsibilities.
- The role offers the chance to work on a category-defining platform with a clear and differentiated value proposition, providing ample opportunities for professional growth and development.
ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the job marketplace industry.
🌍 Location & Work Environment
Office Type: Fully remote (no physical office)
Office Location(s): N/A (fully remote)
Geographic Context:
- The United States offers a diverse range of job opportunities and a large talent pool, making it an attractive location for both job seekers and employers.
- The remote nature of this role allows for greater flexibility and work-life balance, as candidates can work from any location within the United States.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a better work-life balance
ASSUMPTION: The fully remote nature of this role may appeal to candidates seeking a flexible work arrangement that allows them to work from the comfort of their own home or a co-working space of their choice.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Jobgether platform
- AI-powered 3-step screening process to evaluate candidates' fit for the role
- Manual review by the Jobgether team, if necessary
- Top 5 candidates notified within 7 days
- Interviews with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and storytelling skills
- Cross-functional collaboration and teamwork
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Demonstrate your understanding of the cybersecurity industry and the specific challenges faced by B2B companies in this sector.
- Showcase your ability to work independently and collaborate effectively with cross-functional teams.
- Prepare examples of your past product marketing successes and the impact you've made on go-to-market strategies, product launches, and customer engagement.
ATS Keywords: Product Marketing, Go-to-market Strategy, Sales Enablement, Competitive Intelligence, Market Research, Product Launches, Buyer Personas, Customer Journey Mapping, Storytelling, Communication Skills, Cross-functional Collaboration, Enterprise Buyer Personas, Startup Experience, Independent Work, Team Collaboration
ASSUMPTION: Jobgether's AI-powered screening process ensures that only the most relevant and qualified candidates are selected for interviews, making the application process more efficient and fair for both applicants and the hiring team.
🛠️ Tools & Technologies
- AI-driven job matching platform (Jobgether)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Product marketing and sales enablement tools (e.g., Seismic, Showpad, Highspot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Flexibility: Jobgether prioritizes work-life balance and offers flexible work arrangements to accommodate employees' personal needs.
- Innovation: The company encourages creativity and continuous learning, fostering an environment where employees can push boundaries and drive change.
- Collaboration: Jobgether values open communication and teamwork, fostering a culture where employees support and learn from one another.
Work Style:
- Remote-friendly: Jobgether offers fully remote positions, allowing employees to work from the comfort of their own homes or preferred co-working spaces.
- Flexible: The company provides flexible work schedules and encourages employees to manage their time effectively to achieve a healthy work-life balance.
- Agile: Jobgether operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the independence that comes with it?
- Are you comfortable working in a fast-paced and dynamic startup environment, where priorities and projects may change quickly?
- Do you possess strong communication and collaboration skills, enabling you to work effectively with cross-functional teams in a remote setting?
ASSUMPTION: Jobgether's focus on flexibility, innovation, and collaboration makes it an attractive choice for candidates seeking a dynamic and supportive work environment that prioritizes work-life balance.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance.
- The fast-paced nature of the startup environment may require candidates to be adaptable and responsive to change, potentially leading to increased stress and workload during peak periods.
- The competitive nature of the cybersecurity industry may necessitate candidates to have a strong understanding of market trends, competitive landscapes, and emerging technologies to drive successful product marketing strategies.
- The fully remote nature of this role may limit opportunities for in-person networking and collaboration with colleagues and industry peers.
ASSUMPTION: These potential challenges can be mitigated through effective communication, time management, and a strong commitment to personal and professional growth.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to work on a category-defining platform with a clear and differentiated value proposition.
- The cybersecurity industry presents specific challenges and opportunities that may differ from other B2B sectors, requiring candidates to have a strong understanding of the market and its unique dynamics.
- This role offers significant growth potential as the company continues to expand and solidify its position in the job marketplace industry, providing candidates with ample opportunities for professional development and advancement.
ASSUMPTION: Candidates with relevant product marketing experience in the B2B cybersecurity industry are likely to find this role appealing due to its unique offerings and growth potential.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cybersecurity product, including competitive analysis, messaging frameworks, and launch planning.
- Conducting market research and customer interviews to inform product positioning and messaging, resulting in a 20% increase in customer engagement.
- Creating and maintaining buyer personas and customer journey maps, leading to a 15% increase in sales qualified leads and a 10% improvement in sales close rates.
ASSUMPTION: These sample projects demonstrate the types of initiatives and responsibilities the Director of Product Marketing may be expected to undertake, showcasing the role's focus on strategic planning, execution, and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the company support the professional growth and development of its employees, particularly in the product marketing function?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company foster a culture of collaboration and open communication in a fully remote work environment?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide candidates with a comprehensive understanding of the role, the company, and its culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on your ability to drive go-to-market strategies, product launches, and customer engagement in the cybersecurity industry.
- Prepare examples of your past product marketing successes and the impact you've made on go-to-market strategies, product launches, and customer engagement.
- Follow up with the hiring manager within 7 days of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
