📌 Core Information
🔹 Job Title: Director, Product Marketing (Remote - US)
🔹 Company: Nextech
🔹 Location: Remote (US)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and execution of product marketing strategies
- Market analysis and insights to drive product positioning and growth
- Go-to-market execution for product launches and campaigns
- Team development and leadership to foster a collaborative environment
- Cross-functional collaboration with product, sales, and marketing teams
ASSUMPTION: This role requires a strategic thinker with a proven track record in SaaS product marketing and leadership experience to drive market adoption and revenue growth.
📋 Key Responsibilities
✅ Own product marketing strategy from concept to execution
✅ Lead positioning, messaging, and market adoption of all Nextech products
✅ Align product marketing activities with overall business goals and objectives
✅ Drive deep market research and competitive intelligence to uncover growth opportunities
✅ Analyze trends, competitor strategies, and customer behavior to shape product positioning and strategy
✅ Design and execute product launches that maximize adoption and revenue potential
✅ Partner with product management, sales, and marketing teams to continuously refine go-to-market plans
✅ Manage and mentor a team of product marketers, ensuring their growth and success
✅ Foster a collaborative environment to equip the team for seamless execution
✅ Oversee the creation of high-value marketing assets and direct campaign initiatives across channels
✅ Equip sales teams with compelling messaging, tools, and training to effectively communicate the product’s value
✅ Define KPIs and measure the success of product marketing initiatives
✅ Utilize analytics and reporting to refine strategies for continuous improvement
ASSUMPTION: This role involves a mix of strategic planning, team management, and cross-functional collaboration to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 8+ years of experience in product marketing, with 3+ years in a leadership role, ideally within a SaaS company
Required Skills:
- Strong expertise in SaaS metrics, customer acquisition trends, and product life cycles
- Proven track record of successful product launches and go-to-market strategies
- Exceptional communication, storytelling, and interpersonal skills
- Skilled in market research, analytics, and utilizing CRM and marketing platforms (e.g., Salesforce)
- Ability to lead teams and cross-functional collaboration effectively in high-growth environments
Preferred Skills:
- Master’s degree (MBA) is a plus
ASSUMPTION: Candidates should have a strong background in SaaS product marketing and proven leadership skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a Director of Product Marketing with 10+ years of experience in SaaS)
Benefits:
- Generous annual bonus opportunity
- 401(k) with employer match
- Flexible time off
- 10 paid holidays + 1 floating holiday
- Volunteer time off
- Choice of medical, dental, and vision plans
- Health savings account with employer match
- Flexible spending account
- 100% company-paid parental leave
- 100% company-paid life insurance and short/long term disability insurance
- Wellness program including discounts on medical premiums
- Employee assistance program with free counseling sessions available
- Corporate discounts on retail, travel, and entertainment
- Pet insurance options
Working Hours: Full-time (40 hours/week) with up to 20% travel
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Product Marketing role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in Electronic Medical Records Software, Practice Management Software, Revenue Management, and Fully Integrated Solutions for specialty practices such as ophthalmology, dermatology, plastic surgery, and orthopedics
Company Size: 501-1,000 employees (Large enterprise with established processes and a diverse team)
Founded: 1997 (Over 20 years of experience in the industry)
Company Description:
- Nextech improves the performance of specialty practices with innovative solutions that drive efficiency and fuel growth
- Offers all-in-one, ONC-certified electronic medical records (EMR/EHR), practice management, revenue management, and patient engagement software and services
- Serves a client base of over 9,000 providers and 50,000 office staff members
Company Specialties:
- Electronic Medical Records Software
- Practice Management Software
- Revenue Management
- Fully Integrated Solution
- Cloud Technology
- Specialty focus on ophthalmology, dermatology, plastic surgery, and orthopedics
Company Website: http://www.nextech.com
ASSUMPTION: Nextech is a well-established company with a strong focus on specialty healthcare technology solutions, offering a comprehensive suite of products and services to its clients.
📊 Role Analysis
Career Level: Director (High-level leadership role with strategic decision-making responsibilities)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of product marketers
Work Arrangement: Remote (US) with up to 20% travel required
Growth Opportunities:
- Potential to grow within the marketing department or explore other leadership roles within the organization
- Opportunity to make a significant impact on the company's product portfolio and market position
- Chance to work with a diverse team and gain exposure to various aspects of the business
ASSUMPTION: This role offers ample opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote (US) with occasional travel required
Office Location(s): Tampa, Florida (Headquarters)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Occasional travel may be required to attend meetings, conferences, or visit clients
- Tampa, Florida is the company's headquarters and offers a vibrant, growing tech scene
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, while occasional travel is required to maintain strong relationships with clients and the team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (CMO) and/or other team members
- Case study or presentation to assess strategic thinking and communication skills
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and understanding of SaaS metrics
Application Tips:
- Highlight your experience with SaaS product marketing and leadership roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare a case study or presentation demonstrating your strategic thinking and problem-solving skills
- Research Nextech's products, services, and industry to showcase your understanding of the business
ATS Keywords: Product Marketing, SaaS, Strategic Leadership, Market Analysis, Go-to-Market Execution, Team Development, Cross-Functional Collaboration, CRM, Marketing Platforms, Sales Enablement, Performance Tracking
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and industry knowledge, with a focus on their ability to drive product success and market adoption.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation Platform: [To be determined based on the company's tech stack]
- Analytics Tools: Google Analytics, Tableau, or other data visualization tools
ASSUMPTION: The specific tools and technologies used may vary based on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nextech encourages continuous learning and improvement
- Collaboration: The company fosters a collaborative environment to drive success
- Customer Focus: Nextech prioritizes the needs and satisfaction of its clients
Work Style:
- Strategic: This role requires a strategic mindset and the ability to balance innovation with execution
- Data-Driven: Nextech relies on data and analytics to inform decision-making and measure performance
- Collaborative: The company values teamwork and cross-functional collaboration
Self-Assessment Questions:
- How do you stay updated with industry trends and market insights?
- Describe a time when you had to balance innovation with execution in a previous role
- How do you approach collaborating with cross-functional teams to drive product success?
ASSUMPTION: Nextech values innovation, collaboration, and customer focus, seeking candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement
- Balancing strategic planning with day-to-day execution and team management
- Adapting to the unique workflow requirements of specialty practices within the healthcare industry
- Keeping up with the fast-paced nature of the SaaS industry and evolving market trends
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses on specialty healthcare technology solutions, requiring industry-specific knowledge and expertise
- As a Director, this role offers more strategic decision-making responsibilities and leadership opportunities compared to mid-level product marketing positions
- Career growth opportunities may include exploring other leadership roles within the organization or advancing within the marketing department
ASSUMPTION: This role offers unique industry-specific context and leadership responsibilities compared to other product marketing positions, with ample opportunities for career growth and development.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and go-to-market strategies
- Developing and executing a product launch campaign, including messaging, content creation, and cross-functional collaboration
- Analyzing product performance metrics and optimizing marketing initiatives to drive adoption and revenue growth
ASSUMPTION: These sample projects highlight the strategic, analytical, and collaborative aspects of the role, showcasing the candidate's ability to drive product success and market adoption.
❓ Key Questions to Ask During Interview
- How does Nextech support the professional growth and development of its employees?
- Can you describe the company's approach to cross-functional collaboration and teamwork?
- How does Nextech measure the success of its product marketing initiatives, and what KPIs are most important?
- What are the biggest challenges facing the specialty healthcare technology industry, and how does Nextech address them?
- How does Nextech balance innovation with execution to drive product success and market adoption?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company, its culture, and the industry, as well as their ability to drive product success and market adoption.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in SaaS product marketing and leadership
- Prepare a case study or presentation demonstrating your strategic thinking and problem-solving skills
- Research Nextech's products, services, and industry to showcase your understanding of the business
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
