📌 Core Information
🔹 Job Title: Director, Product Marketing - Telco, Utility & Energy Solutions
🔹 Company: CoreLogic
🔹 Location: Dallas, TX
🔹 Job Type: Full-Time
🔹 Category: Information Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (1 day in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market (GTM) strategy and plans for Telecommunications, Energy, and Utilities business segment
- Collaborating with cross-functional teams to create messaging, enable sales, and support product launches
- Staying updated on market trends, competitors, and customer use cases
- Developing differentiated messaging and content for product, marketing, and sales teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Lead the go-to-market (GTM) motion for the Telecommunications, Energy, and Utilities business segment
✅ Understand data and analytics business to define GTM strategy and plans
✅ Utilize the CoreLogic GTM Framework for alignment with business objectives
✅ Create value propositions, messaging playbooks, buyer personas, and product marketing plans
✅ Stay updated on market trends, competitors, and customer use cases
✅ Develop differentiated messaging and content for product, marketing, and sales teams
✅ Identify cross-sell and upsell opportunities to increase customer awareness and retention
✅ Collaborate with Customer Success Team for strategies and plans
✅ Partner with Product Management to influence product roadmaps
✅ Deliver high-impact collateral for prospective and existing customers
✅ Enable sales teams with materials like pitch decks, customer stories, and call scripts
✅ Plan and execute product/feature launches with cross-functional teams
✅ Support customer-centric event messaging
✅ Work with Corporate Marketing on awareness and lead generation campaigns
✅ Participate in client briefings at the Discovery Center in Irving, Texas
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to coordinate cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in Product Marketing in B2B or B2C data, analytics, technology
Required Skills:
- Proven experience working with SaaS offerings in a matrixed organization
- Working knowledge of AI tools and the ability to leverage AI for product marketing strategies
- Accustomed working within cross-functional GTM teams
- Proven ability to lead with strategy and translate into execution
- Ability to turn product innovations into clear and engaging narratives and strong value propositions
- Strong analytical and project management skills, with a detail-oriented yet flexible approach to problem-solving
- Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment
Preferred Skills:
- Experience working in the Telecommunications, Energy, or Utilities industries
- Fluency in Spanish or other relevant languages
ASSUMPTION: Given the hybrid work arrangement, strong communication and collaboration skills are essential for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a Director-level role in Product Marketing with 10+ years of experience in the Dallas, TX area)
Benefits:
- Competitive compensation and benefits
- Career path for continued professional growth
- Hybrid working model (1 day in the office per week)
- Standout health coverage and meaningful perks
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on real estate, mortgage, and other property-related services
Company Size: 5,001-10,000 employees, providing ample opportunities for collaboration and growth
Founded: 1989, with a rich history and established reputation in the industry
Company Description:
- CoreLogic accelerates data, insights, and workflows across the property ecosystem
- Enables industry professionals to surpass their ambitions and impact society
- With billions of real-time data signals across the life cycle of a property, unearths hidden risks and transformative opportunities
Company Specialties:
- Real Estate
- Mortgage
- Fraud
- Tax Databases
- Flood Determination Services
- Geospatial Analytics
- Capital Markets
- Loan Origination
- Appraisals
- Valuations
- Bankruptcy
- Document Services
- Title
- Portfolio Analysis
- Loss Mitigation
- Natural Hazards
- Credit Services
Company Website: http://www.corelogic.com
ASSUMPTION: CoreLogic's extensive experience and broad range of services make it a stable and attractive employer in the information services industry.
📊 Role Analysis
Career Level: Director-level role, offering significant responsibility and influence within the organization
Reporting Structure: This role reports directly to the Senior Vice President of Product Marketing and works closely with various cross-functional teams
Work Arrangement: Hybrid work arrangement, with one day in the office per week for "moments that matter" and the rest of the time being remote
Growth Opportunities:
- Potential to advance to a Vice President or Senior Vice President role within the Product Marketing function
- Opportunities to expand into other business segments or take on broader responsibilities
- Access to a world-class self-development portal for continued professional growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the business.
🌍 Location & Work Environment
Office Type: Hybrid office environment, with one day in the office per week
Office Location(s): 3001 Hackberry Rd, Irving, Texas 75063, US
Geographic Context:
- Dallas, TX, is a major metropolitan area with a diverse economy and a thriving job market
- The office is located in the Dallas suburb of Irving, offering easy access to amenities and public transportation
- The area experiences hot, humid summers and mild winters, with occasional severe weather events
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and central location of the office make this role accessible and appealing to a wide range of candidates.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Domain knowledge in data, analytics, and technology
- Cultural fit and alignment with CoreLogic's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with SaaS offerings, AI tools, and cross-functional GTM teams
- Prepare examples of your ability to turn product innovations into clear and engaging narratives and strong value propositions
- Be ready to discuss your experience working in a matrixed organization and your ability to lead with strategy and translate into execution
ATS Keywords: Product Marketing, B2B, B2C, Data, Analytics, Technology, SaaS, AI Tools, Cross-Functional Teams, Project Management, Analytical Skills, Problem-Solving, Customer Success, GTM Strategy, Messaging, Value Propositions
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials and be prepared to demonstrate your qualifications and fit for the role.
🛠️ Tools & Technologies
- AI tools (e.g., IBM Watson, Google AI, Microsoft Azure AI)
- Product marketing software (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with AI tools and product marketing software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with CoreLogic's values, particularly in the context of this role?
- How comfortable are you working in a hybrid work environment, with one day in the office per week?
- How do you approach working in a matrixed organization, and how do you balance multiple priorities and stakeholders?
ASSUMPTION: Cultural fit is crucial for success in this role, given the collaborative nature of the work and the hybrid work arrangement.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrixed organization
- Keeping up with the latest trends and developments in data, analytics, and technology
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a hybrid work environment and maintaining productivity and engagement
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other Product Marketing roles, this position offers a unique focus on the Telecommunications, Energy, and Utilities industries
- CoreLogic's extensive data and analytics capabilities provide a strong foundation for success in this role
- This role offers significant growth potential and the opportunity to make a substantial impact on the business
ASSUMPTION: This role is well-suited for candidates with experience in the specified industries and a strong background in product marketing.
📝 Sample Projects
- Developing a comprehensive GTM strategy and plan for a new data analytics product targeted at Telecommunications companies
- Creating a messaging framework and value proposition for an energy management solution, highlighting its unique features and benefits
- Collaborating with cross-functional teams to launch a new product suite for utility companies, focusing on customer success and retention
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to make a significant impact on the business.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for CoreLogic?
- What are the key priorities for the first 90 days in this role?
- How does the Product Marketing team collaborate with other functions, such as Sales, Customer Success, and Product Management?
- What opportunities are there for growth and development within the Product Marketing function and the broader organization?
- How does CoreLogic support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with SaaS offerings, AI tools, and cross-functional GTM teams
- Prepare examples of your ability to turn product innovations into clear and engaging narratives and strong value propositions
- Be ready to discuss your experience working in a matrixed organization and your ability to lead with strategy and translate into execution
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
