Director, Product Public Relations (Remote)

📌 Core Information

🔹 Job Title: Director, Product Public Relations (Remote)

🔹 Company: CrowdStrike

🔹 Location: United States - Remote

🔹 Job Type: Full-Time

🔹 Category: Computer and Network Security

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Shaping and amplifying the Falcon platform narrative to support go-to-market strategies and propel CrowdStrike’s next phase of growth
• Overseeing the strategy and execution of product public relations efforts, driving clear narratives in the market that align with business priorities
• Collaborating with cross-functional teams to ensure complex technical details across product lines are distilled into clear stories that articulate real-world platform value
• Leading the product PR team to drive impactful results and working closely with the Sr. Director of Public Relations and Media Strategy to equip domestic and international agencies with the narrative and assets to drive results that matter

ASSUMPTION: This role requires a strategic thinker and bold storyteller who excels at differentiating products in a competitive market and has a proven track record in creating and executing on technically-focused public relations initiatives designed to drive narrative and impact.

📋 Key Responsibilities

✅ Develop and execute a results-driven platform PR strategy that supports go-to-market initiatives and aligns with core business objectives

✅ Refine and amplify CrowdStrike’s platform narrative, ensuring it clearly articulates customer value and competitive differentiation

✅ Collaborate with the Global Head of Communications, Sr. Director of Public Relations and Media Strategy and product marketing to act as the bridge between technical teams and external audiences, ensuring complex technical details across product lines are distilled into clear stories that articulate real-world platform value

✅ Own every aspect of product PR with a strategic lens – from driving product-focused media profiles to thought leadership and awards

✅ Lead the product PR team to drive impactful results and work closely with the Sr. Director of Public Relations and Media Strategy to equip domestic and international agencies with the narrative and assets to drive results that matter

ASSUMPTION: The ideal candidate will have a proactive, never satisfied mindset, constantly thinking about how to tell the platform story in a differentiated and dynamic way, and be able to thrive in high-pressure situations, seeing challenges as opportunities to innovate and excel.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, English, or a related field

Experience: 15+ years of experience in creating and executing on technically-focused public relations initiatives designed to drive narrative and impact, with extensive management experience in a high-growth cybersecurity company

Required Skills:

• Excellent written and oral communications skills
• Ability to breakdown and translate nuanced, complex technical issues into compelling narratives that translate into impactful media coverage
• Current experience managing media relationships and a network of media contacts
• Highly capable and comfortable in large, high-growth, fast-paced organizations
• Ability to stay on top of industry trends, including new platforms/media, competitor activities, and current and emerging influencers

Preferred Skills:

• Agency experience

ASSUMPTION: The ideal candidate will have a strong background in creating and executing on technically-focused public relations initiatives, with a proven track record of driving narrative and impact in a high-growth cybersecurity company.

💰 Compensation & Benefits

Salary Range: $150,000 - $240,000 per year + variable/incentive compensation + equity + benefits

Benefits:

• Remote-friendly and flexible work culture
• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world-class amenities
• Great Place to Work Certified™ across the globe

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in a high-growth cybersecurity company, with experience level and location taken into account.

📌 Applicant Insights

🔍 Company Context

Industry: CrowdStrike is a global leader in cybersecurity, protecting the people, processes, and technologies that drive modern organizations. They protect customers across all industries, ensuring their businesses run, communities stay safe, and lives move forward.

Company Size: CrowdStrike has 5,001-10,000 employees, providing a large, high-growth, fast-paced work environment.

Founded: CrowdStrike was founded in 2011 and has since grown to become a publicly traded company (Nasdaq: CRWD).

Company Description:

• CrowdStrike protects modern enterprises with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data.
• Their Falcon platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft, and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection, and remediation, elite threat hunting, and prioritized observability of vulnerabilities.
• Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity, and immediate time-to-value.

Company Specialties:

• Next-Generation Endpoint Protection
• Endpoint Detection and Response
• Next Generation Anti-Virus
• Managed Threat Hunting
• Incident Response
• Threat Intelligence
• Malware Prevention
• Malware Detection
• Machine Learning
• Cloud-Delivered Endpoint Protection

Company Website: http://www.crowdstrike.com

ASSUMPTION: As a global leader in cybersecurity, CrowdStrike offers a dynamic and challenging work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Senior Director of Public Relations and Media Strategy.

Reporting Structure: The Director of Product Public Relations will oversee the product PR team and collaborate closely with the Sr. Director of Public Relations and Media Strategy to equip domestic and international agencies with the narrative and assets to drive results that matter.

Work Arrangement: This is a remote-only position, offering flexibility and autonomy to own the role and work arrangements.

Growth Opportunities:

• As a growing company, CrowdStrike offers opportunities for career advancement and professional development.
• The Director of Product Public Relations will have the chance to shape the company's product narrative and drive its next phase of growth, contributing significantly to the organization's success.
• Working closely with the Sr. Director of Public Relations and Media Strategy, the Director of Product Public Relations will have the opportunity to learn from and collaborate with experienced leaders in the field.

ASSUMPTION: This role provides an excellent opportunity for a strategic thinker and bold storyteller to make a significant impact on a global cybersecurity leader and drive their own career growth in the process.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required.

Office Location(s): N/A

Geographic Context:

• The United States offers a large and diverse market for cybersecurity services, with numerous opportunities for growth and innovation.
• CrowdStrike's remote work culture allows employees to live and work anywhere in the United States, providing flexibility and work-life balance.
• The United States has a well-established and mature cybersecurity industry, with a strong focus on innovation and technological advancement.

Work Schedule: Full-time, typically 40 hours per week, with flexibility to manage time and tasks as needed.

ASSUMPTION: Working remotely for CrowdStrike offers the opportunity to balance work and personal life, with the flexibility to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Senior Director of Public Relations and Media Strategy
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and ability to differentiate products in a competitive market
• Excellent written and oral communications skills
• Ability to breakdown and translate complex technical issues into compelling narratives
• Proven management experience in a high-growth cybersecurity company
• Alignment with CrowdStrike's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to create and execute on technically-focused public relations initiatives designed to drive narrative and impact.
• Prepare examples of your past work that demonstrate your ability to simplify complex technical concepts into clear, engaging messaging and earned media that articulates customer value and highlights competitive differentiation.
• Be ready to discuss your understanding of CrowdStrike's platform and how you would amplify its narrative to support go-to-market strategies and drive the company's next phase of growth.

ATS Keywords: Public Relations, Strategic Communication, Technical Writing, Media Relations, Campaign Management, Storytelling, Team Leadership, Market Differentiation, Cybersecurity, Product PR, Go-To-Market Strategies

ASSUMPTION: CrowdStrike's application process is designed to assess candidates' strategic thinking, communication skills, and ability to drive narrative and impact in a high-growth cybersecurity company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Jira)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies for managing media relations, campaign management, and project execution in a high-growth cybersecurity company.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One CrowdStrike
• Innovation and Growth
• Own It
• Embrace Inclusion & Diversity
• Collaborate
• Integrity
• Fun

Work Style:

• CrowdStrike fosters a remote-friendly and flexible work culture, offering employees the autonomy to manage their time and tasks as needed.
• The company values collaboration and teamwork, with regular check-ins and open lines of communication to ensure everyone is aligned and working together towards common goals.
• CrowdStrike encourages a growth mindset, with a focus on continuous learning and improvement.

Self-Assessment Questions:

• Do you have a proven ability to simplify complex technical concepts into clear, engaging messaging and earned media that articulates customer value and highlights competitive differentiation?
• Are you comfortable working remotely and managing your time and tasks independently?
• Do you thrive in high-pressure situations and see challenges as opportunities to innovate and excel?

ASSUMPTION: CrowdStrike values employees who are customer-obsessed, collaborative, and committed to driving innovation and growth in the cybersecurity industry.

⚠️ Potential Challenges

• The role requires a deep understanding of complex technical concepts and the ability to translate them into clear, engaging messaging for external audiences.
• The fast-paced and high-growth nature of the company may present challenges in keeping up with the latest trends and developments in the cybersecurity industry.
• The remote work environment may require strong self-motivation and time management skills to maintain productivity and focus.
• The role may involve working with international agencies and teams, requiring cultural sensitivity and adaptability.

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, high-growth environment and adapt to the unique challenges and opportunities that come with working in the cybersecurity industry.

📈 Similar Roles Comparison

• Compared to other Director-level roles in public relations, this position requires a stronger focus on technically-focused messaging and a deeper understanding of the cybersecurity industry.
• Unlike other roles, this position offers the opportunity to shape the product narrative for a global cybersecurity leader and drive its next phase of growth.
• Career paths for this role may include advancing to a Senior Director or Vice President of Public Relations within the company or transitioning to a similar role at another high-growth cybersecurity company.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on a global cybersecurity leader and drive one's own career growth in the process.

📝 Sample Projects

• Developing and executing a product-focused media campaign that drives clear narratives in the market and aligns with business priorities
• Creating a thought leadership piece that articulates the customer value and competitive differentiation of CrowdStrike's Falcon platform
• Managing a crisis communication plan in response to a security incident or data breach

ASSUMPTION: The ideal candidate will have experience with relevant projects that demonstrate their ability to create and execute on technically-focused public relations initiatives designed to drive narrative and impact.

❓ Key Questions to Ask During Interview

• Can you describe the current product narrative for CrowdStrike's Falcon platform and how you would amplify it to support go-to-market strategies and drive the company's next phase of growth?
• How do you approach managing media relationships and ensuring that CrowdStrike's message is consistently communicated across various channels and platforms?
• Can you provide an example of a time when you had to simplify complex technical concepts into clear, engaging messaging for external audiences? How did you approach this challenge, and what was the outcome?
• How do you stay up-to-date with industry trends, including new platforms/media, competitor activities, and current and emerging influencers?
• Can you describe CrowdStrike's company culture and how it aligns with your personal work style and values?

ASSUMPTION: These questions are designed to assess the candidate's understanding of CrowdStrike's platform, their ability to drive narrative and impact in a high-growth cybersecurity company, and their cultural fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to create and execute on technically-focused public relations initiatives designed to drive narrative and impact.
• Prepare examples of your past work that demonstrate your ability to simplify complex technical concepts into clear, engaging messaging and earned media that articulates customer value and highlights competitive differentiation.
• Be ready to discuss your understanding of CrowdStrike's platform and how you would amplify its narrative to support go-to-market strategies and drive the company's next phase of growth.
• Follow up with the CrowdStrike HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.