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Director, Program Management (Marketing)

Expedia Group
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Program Management (Marketing)

πŸ”Ή Company: Expedia Group

πŸ”Ή Location: Washington - Seattle Campus

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-07

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and developing a team of Principals to deliver high-impact, core initiatives and programs across the Marketing division
  • Directly managing strategic initiatives such as GenAI in partnership with Marketing leadership and in coordination with Product and Technology organizations
  • Understanding business partner strategy and objectives to set prioritization and provide trusted advice
  • Integrating business and cross-division perspective into issue/risk identification and mitigation
  • Building an organizational culture that fosters innovation through encouraging teams and individuals to share and build on each other’s ideas

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage complex, cross-functional programs.

πŸ“‹ Key Responsibilities

βœ… Manage and develop a team of Principals to deliver high-impact, core initiatives and programs across the Marketing division

βœ… Directly manage strategic initiatives such as GenAI in partnership with Marketing leadership and in coordination with Product and Technology organizations

βœ… Understand business partner strategy and objectives to set prioritization and provide trusted advice

βœ… Lead prioritization of program initiatives in connection with overarching strategy

βœ… Integrate business and cross-division perspective into issue/risk identification and mitigation

βœ… Keep key stakeholders and leadership apprised of project or program risks and handle difficult decisions and communications when timelines cannot be achieved

βœ… Define and implement processes to improve team program execution and delivery

βœ… Remove team barriers to implementing new ideas or approaches by securing the necessary resources or support from senior management

βœ… Build an organizational culture that fosters innovation through encouraging teams and individuals to share and build on each other’s ideas

βœ… Partner with leaders across all of Expedia Group to develop strategic relationships and collaboratively solve problems

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and strategic decision-making.

🎯 Required Qualifications

Education: Bachelor's or Master's in a relative field of study (Marketing, Technology, Programs)

Experience: 12+ years of professional experience in program management

Required Skills:

  • Proven experience in program management with a focus on driving strategic initiatives
  • 5+ years of people leadership managing and developing a team of senior level direct reports
  • Ability to handle multiple priorities with a high degree of flexibility and accountability in a constantly evolving environment
  • Effective communicator, including concise verbal and written executive-level communications tailored to the audience
  • Skilled at translating highly ambiguous business issues into structured problem statements

Preferred Skills:

  • Experience managing programs with GenAI or new technologies
  • Experience owning a portfolio of large and complex cross-functional company-wide programs

ASSUMPTION: Candidates with experience in marketing, technology, or program management fields are strongly encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Benefits:

  • Travel Perks
  • Generous Time-off
  • Parental Leave
  • Flexible Work Model
  • Career Development Resources

Working Hours: Full-time position with a flexible work model

ASSUMPTION: The salary range provided is specific to the Seattle location and may vary for other locations. The benefits listed are subject to change and may vary based on the employee's location and role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Expedia Group operates in the online travel industry, powering global travel for everyone, everywhere.

Company Size: Expedia Group has 10,001+ employees, making it an enterprise-level company with a large, diverse workforce.

Founded: Expedia Group was founded in 1996 and has since grown into a leading global travel platform.

Company Description:

  • Expedia Group brands power global travel for everyone, everywhere.
  • The company designs cutting-edge tech to make travel smoother and more memorable, and it creates groundbreaking solutions for its partners.
  • Expedia Group is committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

Company Specialties:

  • Technology
  • Travel
  • Ecommerce
  • Sales
  • Hotels
  • Big Data
  • Mobile
  • Business Development
  • SEO
  • SEM
  • Hospitality
  • and Airfare

Company Website: careers.expediagroup.com

ASSUMPTION: Expedia Group is a well-established, global company with a strong focus on technology and innovation in the travel industry.

πŸ“Š Role Analysis

Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking and decision-making.

Reporting Structure: The Director of Program Management (Marketing) will report directly to the Senior Vice President of Marketing and will manage a team of Principals.

Work Arrangement: This role follows a hybrid work arrangement, with a flexible work model that combines on-site and remote work.

Growth Opportunities:

  • Expedia Group offers opportunities for career growth and development within its large and diverse organization.
  • The company provides career development resources to support employees' professional growth.
  • With a strong focus on innovation and technology, Expedia Group offers opportunities to work on cutting-edge projects and initiatives.

ASSUMPTION: This role provides opportunities for career growth and development within Expedia Group's large and diverse organization.

🌍 Location & Work Environment

Office Type: Expedia Group's headquarters is located in Seattle, Washington, with additional offices and remote work options available.

Office Location(s): 1111 Expedia Group Way W., Seattle, WA 98119, US

Geographic Context:

  • Seattle is a major tech hub with a vibrant and growing job market.
  • The city offers a mix of urban and outdoor living, with easy access to nature and outdoor activities.
  • Seattle has a moderate cost of living compared to other major tech hubs in the United States.

Work Schedule: Full-time position with a flexible work model, allowing for a balance between on-site and remote work.

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the team
  • Final interview with the senior leadership team
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and decision-making
  • Leadership and team management skills
  • Communication and stakeholder management
  • Problem-solving and issue/risk identification and mitigation
  • Cultural fit and alignment with Expedia Group's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Be prepared to discuss your experience with program management, strategic initiatives, and team leadership.
  • Showcase your ability to manage complex, cross-functional programs and drive business impact.
  • Demonstrate your understanding of the online travel industry and Expedia Group's business.

ATS Keywords: Program Management, Marketing, Strategic Initiatives, Team Leadership, Cross-Functional Teams, Stakeholder Management, Risk Mitigation, Innovation, Travel Industry, Expedia Group

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cultural fit for the role and Expedia Group.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Jira, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Collaboration and communication tools (e.g., Slack, Microsoft Teams)
  • Expedia Group's proprietary tools and platforms

ASSUMPTION: The tools and technologies required for this role may vary based on the specific projects and initiatives the candidate will be working on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • We are one global team
  • We are all owners
  • We embrace change
  • We innovate and inspire
  • We deliver on our commitments

Work Style:

  • Collaborative and team-oriented
  • Agile and adaptable
  • Data-driven and analytical
  • Innovative and creative
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you align with Expedia Group's value of being one global team, and how have you demonstrated this in your previous roles?
  • How do you embrace change and adapt to new situations, and can you provide an example from your past experiences?
  • How do you foster innovation and encourage teams to share and build on each other’s ideas, and what is your approach to creating an inclusive work environment?

ASSUMPTION: Candidates should assess their fit with Expedia Group's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

  • The role requires managing a team of Principals and driving strategic initiatives, which can be challenging and demanding.
  • The online travel industry is dynamic and constantly evolving, requiring the candidate to stay up-to-date with industry trends and changes.
  • The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
  • The role may require travel to other Expedia Group offices or client sites, depending on the specific initiatives and projects.

ASSUMPTION: Candidates should be prepared to face these challenges and have the necessary skills and experience to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on program management within the Marketing division of Expedia Group.
  • Compared to other program management roles, this position requires a strong understanding of the online travel industry and marketing strategies.
  • Career paths for this role may include progression to senior leadership positions within Expedia Group's Marketing division or other related divisions.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

πŸ“ Sample Projects

  • Managing the implementation of a new GenAI-powered marketing tool to improve customer segmentation and targeting
  • Leading a cross-functional team to develop and execute a comprehensive marketing campaign for a new hotel partnership
  • Driving a strategic initiative to improve Expedia Group's search engine optimization (SEO) and pay-per-click (PPC) advertising performance

ASSUMPTION: These sample projects illustrate the types of initiatives the Director of Program Management (Marketing) may be responsible for, but the specific projects will vary based on the company's priorities and needs.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing division, and how does this role fit into the organization?
  • How does the company support the professional development and growth of its employees, particularly in this role?
  • What are the key priorities for the Marketing division in the next 12-24 months, and how does this role contribute to achieving those objectives?
  • How does Expedia Group foster innovation and encourage employees to share and build on each other’s ideas?
  • What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching Expedia Group's business and industry trends
  • Be ready to discuss your experience with program management, strategic initiatives, and team leadership
  • Follow up with the hiring team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.