📌 Core Information
🔹 Job Title: Director, Programmatic
🔹 Company: Horizon Media
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Thought leadership in programmatic media strategies
- Account management and client satisfaction
- Team leadership and mentorship
- Industry trends analysis and implementation
- Process improvement and risk mitigation
ASSUMPTION: This role requires a high level of expertise and experience in programmatic media to effectively lead clients and teams.
📋 Key Responsibilities
✅ Serve as a thought leader, providing organized perspectives and dimensionalizing client questions
✅ Develop and implement measurement frameworks in conjunction with lead Analytics team members
✅ Maintain a keen sense of the evolving landscape around contextual, deterministic, and privacy-related considerations
✅ Ensure day-to-day account health and client satisfaction, driving timelines, collateral, deliverables, output, and follow-up
✅ Maintain strong client relationships and serve as a visible point of contact
✅ Contribute to team members' development and promote various topics of education
✅ Define areas of improvement and implement processes to ensure change
✅ Vet vendors for potential training sessions and stay abreast of industry trends and capabilities
✅ Identify spots to mitigate risk and ensure a positive working relationship with the team and clients
ASSUMPTION: This role requires a balance of strategic thinking, client management, and team leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 7+ years of previous in-platform programmatic experience
Required Skills:
- Expert-level understanding of programmatic buying and planning
- Experience mentoring and managing a team
- Effective communication and presentation skills, both internally and externally
- Familiarity with multiple DSPs
- Proficient in Excel and PowerPoint and storytelling
Preferred Skills:
- Experience working with various data sources and tools
- Knowledge of SQL or other programming languages
- Experience with data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have a strong foundation in programmatic media and proven experience managing teams and client relationships.
💰 Compensation & Benefits
Salary Range: $135,000 - $165,000 per year
Benefits:
- Health Insurance Coverage
- Life and Disability Insurance
- Retirement Savings Plans
- Company Paid Holidays
- Unlimited Paid Time Off (PTO)
- Mental Health and Wellness Resources
- Pet Insurance
- Childcare Resources
- Identity Theft Insurance
- Fertility Assistance Programs
- Fitness Reimbursement
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual base salary may vary based on individual's skill sets, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1989
Company Description:
- Horizon Media is a leader in driving business-based outcomes for marketers
- Founded in 1989, headquartered in New York with offices in Los Angeles and Toronto
- Recognized for its highly personal approach to client service and culture
- Committed to diversity, equity, and inclusion, creating a place of belonging for all employees
Company Specialties:
- Sports and Entertainment
- Social Media
- Media Buying
- Direct Marketing
- Social Design
- Social Buying
- Insights & Analytics
- Virtual/Augmented Reality
- SEO
- Mobile
- National & Local TV Investment
- Audio Investment
- Creative Services
Company Website: http://www.horizonmedia.com
ASSUMPTION: Horizon Media is a well-established advertising agency with a strong focus on data-driven marketing and a commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Senior-level, management position
Reporting Structure: This role reports directly to the SVP, Programmatic and oversees a team of programmatic specialists and managers
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to advance to a senior leadership role within the programmatic team
- Opportunities to work on high-profile client accounts and impact the agency's growth
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the programmatic team and make a meaningful impact on the agency's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 75 Varick Street, New York, New York 10013, US; 1888 Century Park East, Los Angeles, California 90067, US; 40 King Street West, WeWork 41st Floor, Ontarion, Ontario M5H 3Y2, CA
Geographic Context:
- New York: A major global city with a vibrant advertising industry and diverse cultural scene
- Los Angeles: A major market for entertainment and advertising, with a strong focus on digital media
- Toronto: A multicultural city with a growing tech and advertising industry
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the SVP, Programmatic
- Background check and offer extension
Key Assessment Areas:
- Programmatic media expertise and thought leadership
- Client management and communication skills
- Team leadership and mentorship abilities
- Problem-solving and process improvement skills
- Industry trends analysis and implementation
Application Tips:
- Highlight relevant programmatic media experience and achievements in your resume
- Prepare examples of successful client management and team leadership experiences
- Demonstrate your understanding of industry trends and how you've implemented them in previous roles
- Showcase your ability to think critically and solve problems in a dynamic work environment
ATS Keywords: Programmatic media, thought leadership, client management, team leadership, industry trends, process improvement, advertising services
ASSUMPTION: The interview process will focus on assessing the candidate's programmatic media expertise, client management skills, and team leadership abilities, as well as their fit with the company culture.
🛠️ Tools & Technologies
- Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data visualization tools (e.g., Tableau, Power BI)
- Excel and PowerPoint
- Project management tools (e.g., Asana, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard programmatic platforms, data visualization tools, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Excellence
- Accountability
- Diversity, Equity, and Inclusion
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Agile and adaptable
- Client-focused and results-driven
- Committed to professional development and growth
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable managing multiple clients and priorities simultaneously?
- Do you have a proven track record of driving results through data-driven strategies?
- Are you committed to fostering a diverse, equitable, and inclusive work environment?
- Do you enjoy mentoring and developing junior team members?
ASSUMPTION: Horizon Media values employees who are data-driven, collaborative, and committed to fostering a diverse, equitable, and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple clients and priorities simultaneously
- Keeping up with the fast-paced and ever-evolving programmatic media landscape
- Balancing strategic thought leadership with day-to-day account management
- Navigating a large agency with multiple offices and a hybrid work arrangement
ASSUMPTION: This role requires strong time management, prioritization, and communication skills to balance multiple responsibilities and work effectively in a hybrid work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on thought leadership and strategic direction in programmatic media
- Industry-specific context: The advertising industry is dynamic and competitive, with a strong focus on data-driven strategies and innovation
- Career path comparison: This role offers a clear path to senior leadership within the programmatic team and potential advancement opportunities within the agency
ASSUMPTION: This role offers unique opportunities for thought leadership and strategic direction in programmatic media, with a clear path to senior leadership within the programmatic team and potential advancement opportunities within the agency.
📝 Sample Projects
- Developing a comprehensive measurement framework for a major retail client to optimize their programmatic media strategy
- Conducting a thorough analysis of the programmatic media landscape to identify emerging opportunities and trends for a leading CPG brand
- Leading a team in a comprehensive audit of a client's programmatic media strategy, resulting in significant cost savings and improved performance
ASSUMPTION: These sample projects demonstrate the candidate's ability to lead strategic initiatives, analyze complex data, and drive meaningful results for clients.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall programmatic team structure and agency strategy?
- What are the biggest challenges facing the programmatic team currently, and how can this role help address them?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the agency foster a diverse, equitable, and inclusive work environment?
ASSUMPTION: These questions will help the candidate better understand the role's context, priorities, and the agency's commitment to employee growth and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant programmatic media experience and achievements
- Prepare examples of successful client management and team leadership experiences
- Demonstrate your understanding of industry trends and how you've implemented them in previous roles
- Showcase your ability to think critically and solve problems in a dynamic work environment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
