Director, Programmatic (NY, 17950)

📌 Core Information 🔹 Job Title: Director, Programmatic (NY, 17950) 🔹 Company: IPG Mediabrands 🔹 Location: New York, NY 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: May 14, 2025 🚀 Job Overview Key aspects of this role include: - Managing client relationships and vendor selections - Customizing departmental standards to fit client needs - Ensuring accurate reporting and driving business results - Collaborating with cross-functional teams and stakeholders - Mentoring and managing team members ASSUMPTION: This role requires a deep understanding of ad tech solutions and strong communication skills. The ideal candidate will have experience managing teams and navigating complex client issues. 📋 Key Responsibilities ✅ Customer/Client Management: Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager ✅ Vendor Relationship Management: Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection ✅ Discipline-Specific Tasks: Ensures departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos ✅ Platform Reporting: Supervises design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting ✅ Solutions Innovation: Develops long-term solutions for clients including custom data management solutions and data solutions ✅ Account Management: Has accountability for the performance and business results of multiple client accounts; guides account decisions, strategies and thought leadership, budget spending and staffing for region ✅ Team Management: Tactically manages multiple teams of subordinate managers; has responsibility for hiring, performance appraisals, coaching and career development ✅ Process Development: Establishes and monitors standards, processes, and communications; develops departmental plans, business, and/or organizational priorities ASSUMPTION: The role requires a proactive approach to problem-solving, strong analytical skills, and the ability to work effectively under pressure. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: - Proven track record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes - Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities) - Proven ability to assess and rank issues and tasks in order of importance for taking action - Experience serving as the first point of escalation in client issues Owns full IPG relationships for clients across all lines of business. Required Skills: - Advanced knowledge of technology or measurement ad tech solutions, including platforms - Intermediate knowledge and skills in data analysis - Confident collaborating with others and creating environment to welcome others’ ideas - Experience with Project / Account Management - Advanced communication skills; clear and succinct communication - KINESSO does not require candidates to have a college degree 💰 Compensation & Benefits Salary Range: $140,000 - $150,000 USD per year Benefits: - Medical and dental coverage - 401(k) plans - Flex spending - Life insurance - Disability - Employee discount program - Employee stock purchase program - Paid family benefits - Discretionary time off days - Company-wide Appreciation Weeks - Wellness Days Working Hours: 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 10,001+ employees Founded: 1937 (as Interpublic Group) Company Description: - IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG) - Manages over $47 billion in marketing investment globally on behalf of its clients - Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab) - Clients include many of the world’s most recognizable and iconic brands across various industries - Employs over 18,000 diverse marketing communication professionals in more than 130 countries Company Specialties: - Media Planning & Buying - Automation & Programmatic - Digital Media - Branding Content - Media Barter - Online, Mobile, and Social Media Marketing - Sponsorship and Sports Marketing - ROI and Consumer Research - Hyper-Local and Multicultural Marketing - Out-Of-Home Advertising Company Website: ASSUMPTION: IPG Mediabrands' extensive experience and global presence provide a robust platform for career growth and learning opportunities. 📊 Role Analysis Career Level: Mid to Senior level Reporting Structure: Reports directly to the Head of Addressable Activation Work Arrangement: On-site, full-time Growth Opportunities: - Potential to manage larger teams and take on more strategic responsibilities - Opportunities to work on high-profile client accounts and impact business results - Exposure to cutting-edge ad tech solutions and data-driven strategies ASSUMPTION: This role offers a clear path for career progression within the organization, with opportunities to take on more responsibility and advance to senior leadership positions. 🌍 Location & Work Environment Office Type: Corporate headquarters Office Location: 100 W 33rd St, New York, NY 10001, US Geographic Context: - New York City is a major global hub for advertising, marketing, and media industries - The office is located in the heart of Manhattan, close to major transportation links and amenities - The city offers a diverse cultural scene, vibrant nightlife, and numerous entertainment options Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work) ASSUMPTION: The on-site work arrangement allows for better collaboration and team building, while the flexible work schedule caters to work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the team 4. Final interview with the Head of Addressable Activation 5. Background check and offer extension Key Assessment Areas: - Ad tech knowledge and expertise - Problem-solving skills and analytical thinking - Communication and interpersonal skills - Leadership and team management capabilities - Cultural fit and alignment with IPG Mediabrands' values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of ad tech solutions and platform-specific knowledge - Prepare for behavioral interview questions that focus on problem-solving, team management, and client relationship management - Research IPG Mediabrands' clients and industry trends to demonstrate your enthusiasm and preparation ATS Keywords: Ad tech, programmatic, data analysis, client management, vendor relationships, team management, problem-solving, optimization, escalation management, reporting, solutions innovation, stakeholder engagement, budget management, performance accountability ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit within the organization. 🛠️ Tools & Technologies - Ad tech platforms (e.g., DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat) - Data analysis tools (e.g., Excel, Google Analytics, Tableau) - Project management software (e.g., Asana, JIRA, Trello) - Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the advertising and marketing industries. 👔 Cultural Fit Considerations Company Values: - Integrity and ethical behavior - Collaboration and teamwork - Continuous learning and improvement - Accountability and results-driven approach - Diversity, equity, and inclusion Work Style: - Fast-paced and dynamic work environment - Strong focus on team collaboration and cross-functional projects - Data-driven decision-making and continuous optimization - Agile and adaptable approach to change and new challenges - Supportive and inclusive company culture that values diverse perspectives Self-Assessment Questions: - How do you approach building and maintaining strong client relationships in a dynamic and fast-paced environment? - Can you provide an example of a time when you had to manage up, down, or laterally to achieve a successful outcome? - How do you stay up-to-date with the latest ad tech trends and platforms, and how do you apply this knowledge to your work? - How do you balance the need for short-term results with long-term strategic planning and innovation? ASSUMPTION: IPG Mediabrands values candidates who are proactive, adaptable, and committed to continuous learning and improvement. ⚠️ Potential Challenges - Managing multiple client accounts and prioritizing workloads - Navigating complex vendor relationships and negotiations - Keeping up with the latest ad tech trends and platforms - Balancing short-term results with long-term strategic planning - Managing teams and mentoring team members in a dynamic and fast-paced environment ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving. 📈 Similar Roles Comparison - Role Responsibilities: This role focuses more on managing client relationships, vendor selections, and platform-specific tasks compared to related positions, which may have a broader focus on strategy and planning. - Industry Context: The advertising and marketing industries are dynamic and ever-evolving, with new platforms and technologies emerging regularly. This role requires a deep understanding of ad tech solutions and the ability to adapt to change. - Career Path: This role offers a clear path for career progression within the organization, with opportunities to take on more responsibility and advance to senior leadership positions. ASSUMPTION: This role is well-suited for candidates with a strong background in ad tech, client management, and team leadership, looking to advance their career in the advertising and marketing industries. 📝 Sample Projects - Developing a custom data management solution for a client to optimize their marketing spend and improve ROI - Conducting an RFI and demo process to evaluate and select a new ad tech platform for a client's campaign - Creating a comprehensive reporting dashboard to track campaign performance and communicate results to stakeholders - Managing a team to execute a large-scale programmatic campaign for a major brand launch ASSUMPTION: These sample projects highlight the diverse range of responsibilities and the opportunity to make a significant impact on client campaigns and business results. ❓ Key Questions to Ask During Interview - What are the most pressing challenges facing the client accounts I would be managing in this role? - How does the team collaborate and support each other in managing multiple client accounts? - What are the key priorities for the first 30, 60, and 90 days in this role? - How does the company support the professional development and growth of its employees? - What is the company's approach to work-life balance and employee well-being? ASSUMPTION: These questions will help you better understand the role's expectations, the team's dynamics, and the company's commitment to employee growth and well-being. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on problem-solving, team management, and client relationship management - Research IPG Mediabrands' clients and industry trends to demonstrate your enthusiasm and preparation - Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.