📌 Core Information
📌 Core Information
🔹 Job Title: Director, Programmatic
🔹 Company: IPG Mediabrands
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing multiple client accounts and teams
- Customizing departmental standards and processes
- Serving as a point of escalation for complex issues
- Collaborating with various stakeholders, both internally and externally
- Leveraging advanced knowledge of ad tech solutions and data analysis
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple priorities and teams.
📋 Key Responsibilities
Customer/Client Management:
- Builds relationships with mid to senior level stakeholders at clients
- Serves as the customer relationship manager
Vendor Relationship Management:
- Approves vendor selections and scopes
- Oversees the team meeting with vendors
- Brings own expertise to vendor selection
Discipline-Specific Tasks:
- Ensures departmental standards and process are customized to fit the specific needs of assigned clients
- Advises on and/or conducts advanced setup, troubleshooting, and optimization
- Vets vendor capabilities through RFIs and demos
Platform Reporting:
- Supervises design of reporting dashboards
- Develops presentations to ensure results are clearly communicated
- Owns accuracy of all reporting
Solutions Innovation:
- Develops long-term solutions for clients, including custom data management solutions and data solutions
Account Decision Making:
- Has accountability for the performance and business results of multiple client accounts
- Guides account decisions, strategies, and thought leadership
- Manages budget spending and staffing for region
Tactical Team Management:
- Manages multiple teams of subordinate managers
- Has responsibility for hiring, performance appraisals, coaching, and career development
Process Development:
- Establishes and monitors standards, processes, and communications
- Develops departmental plans, business, and/or organizational priorities
ASSUMPTION: This role requires a high level of adaptability, strong problem-solving skills, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 10+ years of experience in programmatic advertising, with at least 5 years in a management role
Required Skills:
- Proven track record of successfully seeking out and curating new business relationships and/or solutions
- Experience building teams, providing mentorship, and navigating how to manage up/down/laterally
- Proven ability to assess and rank issues and tasks in order of importance for taking action
- Advanced knowledge of technology or measurement ad tech solutions, including platforms
- Intermediate knowledge and skills in data analysis
- Confident collaborating with others and creating an environment to welcome others’ ideas
- Experience with Project / Account Management
- Advanced communication skills; clear and succinct communication
Preferred Skills:
- Advanced ability to anticipate, recognize, and clearly define problems using various techniques to systematically analyze, weigh alternatives, and propose solutions
- Experience with managing existing business relationships, partnerships, and alliances internally and externally
- Applies a solid foundation to varying situations
- Applies advanced knowledge and perceives deviations from the normal pattern
ASSUMPTION: Candidates should have a strong understanding of the programmatic advertising landscape, with a proven track record in managing teams and driving business results.
💰 Compensation & Benefits
Salary Range:
- Minimum: $150,000 USD/year
- Maximum: $160,000 USD/year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off Days
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours:
- Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry:
- IPG Mediabrands operates in the Advertising Services industry
- The company manages over $47 billion in marketing investment globally on behalf of its clients
Company Size:
- IPG Mediabrands employs over 18,000 diverse marketing communication professionals in more than 130 countries
- As a large organization, IPG Mediabrands offers extensive resources and opportunities for career growth
Founded:
- IPG Mediabrands was founded in 1986 as the media and marketing solutions division of Interpublic Group (NYSE: IPG)
Company Description:
- IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub
- The company also has award-winning specialty business units, including Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab
- IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website:
www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands' extensive experience and resources enable it to provide comprehensive marketing solutions tailored to clients' unique needs.
📊 Role Analysis
Career Level:
- This role is at the senior management level, requiring a high level of strategic thinking and leadership
Reporting Structure:
- The Director, Programmatic reports directly to the Head of Addressable Activation
- This role has multiple direct reports, including managers and individual contributors
Work Arrangement:
- This role is on-site, with the primary office located in New York, NY
- However, IPG Mediabrands offers flexible work arrangements, including hybrid and remote work options for eligible roles
Growth Opportunities:
- As a large organization with diverse client needs, IPG Mediabrands offers numerous opportunities for career growth and development
- This role provides the opportunity to manage multiple teams and client accounts, driving business results and expanding leadership skills
ASSUMPTION: Candidates should be prepared to take on new challenges and responsibilities as the role and the company evolve.
🌍 Location & Work Environment
Office Type:
- IPG Mediabrands' primary office is located in New York, NY
- The company offers a modern, collaborative work environment with state-of-the-art facilities
Office Location(s):
- 100 W 33rd St, New York, NY 10001, US
- Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- New York, NY is a major hub for the advertising and marketing industries, offering numerous networking opportunities and industry events
- The city's diverse cultural scene and vibrant nightlife provide ample entertainment options for employees
Work Schedule:
- This role follows a standard full-time work schedule, with the option for flexible hours and remote work for eligible roles
- IPG Mediabrands offers discretionary time off days, company-wide Appreciation Weeks, and Wellness Days to support work-life balance
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic office environment and be prepared to adapt to changing work arrangements as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Ad tech expertise and problem-solving skills
- Leadership and team management abilities
- Strategic thinking and business acumen
- Communication and interpersonal skills
Application Tips:
- Highlight relevant experience and achievements in ad tech, programmatic advertising, and team management
- Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
- Prepare for behavioral interview questions that focus on leadership, problem-solving, and strategic thinking
- Research IPG Mediabrands' clients and industry trends to demonstrate your understanding of the company and the role
ATS Keywords:
- Programmatic advertising
- Ad tech solutions
- Data analysis
- Team management
- Client relationship management
- Vendor management
- Platform optimization
- Strategic planning
- Budget management
- Performance metrics
ASSUMPTION: IPG Mediabrands' application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role throughout the interview process.
🛠 Cultural Fit Considerations
Company Values:
- IPG Mediabrands is committed to fostering a culture of inclusion and belonging
- The company shines through a set of shared values and behaviors, including integrity, collaboration, and continuous learning
Work Style:
- IPG Mediabrands values a dynamic, collaborative work environment that encourages innovation and growth
- The company fosters a culture of open communication and active listening, with a strong focus on employee development and engagement
Self-Assessment Questions:
- How do you align with IPG Mediabrands' commitment to diversity, equity, and inclusion?
- How do you approach building and maintaining strong relationships with clients and stakeholders?
- How do you balance strategic thinking with hands-on execution in a fast-paced environment?
ASSUMPTION: Candidates should be prepared to discuss their alignment with IPG Mediabrands' values and work style expectations during the interview process.
🛠 Potential Challenges
- Managing multiple teams and client accounts can be demanding and require strong organizational skills
- The fast-paced nature of the advertising industry may present challenges in keeping up with industry trends and client demands
- The role may require occasional travel to client offices or industry events
- The competitive nature of the industry may present challenges in retaining top talent and maintaining market share
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, competitive environment.
📈 Similar Roles Comparison
- This role is similar to other senior management positions in programmatic advertising, such as Senior Programmatic Manager or Senior Ad Operations Manager
- However, this role requires a higher level of strategic thinking and leadership, with a broader scope of responsibilities
- Candidates should have a strong understanding of the programmatic advertising landscape and experience managing teams and driving business results
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it translates to this specific role and industry.
📝 Sample Projects
- Developing and implementing a custom data management solution for a client
- Optimizing ad spend and improving ROI for multiple client campaigns
- Managing a team to successfully execute a large-scale programmatic advertising campaign
ASSUMPTION: Candidates should be prepared to provide specific examples of their past projects and achievements that demonstrate their qualifications for this role.
💡 Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader organizational structure and strategy?
- What are the most significant challenges facing the team or the industry, and how can this role help address them?
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and the company.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight the required skills and qualifications for this role
- Prepare for behavioral interview questions that focus on leadership, problem-solving, and strategic thinking
- Research IPG Mediabrands' clients and industry trends to demonstrate your understanding of the company and the role
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
