📌 Core Information
🔹 Job Title: Director, Project Management Office - GenAI Content Hub
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, NJ, USA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Pharmaceuticals, Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Princeton, NJ) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading the implementation of the GenAI-enabled Content Hub
- Collaborating with cross-functional partners to drive adoption of AI-driven processes
- Establishing governance frameworks and reporting mechanisms for initiative tracking
- Partnering with senior leaders to align content strategies with go-to-market plans
- Driving change management and stakeholder engagement for process optimization
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and change management expertise to successfully implement the GenAI Content Hub and transform marketing processes.
📋 Key Responsibilities
✅ Lead the development and implementation of the GenAI Content Hub, driving efficiency, transparency, and continuous improvement
✅ Collaborate with brands, WCx, BI&T, MLR, Worldwide Commercialization, key brand and market leaders, agencies, and consultant partners to drive adoption and embed revamped AI-driven processes, tools, and capabilities
✅ Facilitate seamless content planning and execution across brand teams, ensuring alignment with business goals and brand standards
✅ Establish and maintain governance frameworks, KPIs, and reporting mechanisms to track progress, identify risks, and ensure accountability across initiatives
✅ Partner with senior leaders to align content strategies with go-to-market plans and customer needs
✅ Drive adoption of new tools, processes, and ways of working through effective communication, training, and support
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and change leadership to successfully implement the GenAI Content Hub and transform marketing processes.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field (master’s preferred)
Experience: Minimum 10 years of experience in content operations, program management, or related fields
Required Skills:
- Proven track record of leading global, cross-functional initiatives in a matrixed organization
- Deep understanding of omni-channels and commercialization processes
- Strong leadership, communication, and stakeholder management skills
- Experience with content management systems, project management tools, and analytics platforms
- Experience in a global enterprise environment
- Familiarity with digital content ecosystems and omnichannel marketing
Preferred Skills:
- Experience with AI-driven marketing models
- Knowledge of pharmaceutical marketing and regulatory processes
ASSUMPTION: Given the strategic and transformative nature of this role, candidates should have a proven track record of leading global initiatives and driving change in a matrixed organization.
💰 Compensation & Benefits
Salary Range: $189,000 - $229,500 (based on experience and demonstrated skills)
Benefits:
- Medical, pharmacy, dental, and vision care
- Wellbeing support, including the BMS Living Life Better program and employee assistance programs (EAP)
- Financial well-being resources and a 401(k)
- Short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support
- Paid national holidays, optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
- Parental, caregiver, bereavement, and military leave
- Adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder, and pet care resources
- Tuition reimbursement and a recognition program
Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Final compensation will be decided based on demonstrated experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals, specifically focused on biotechnology, innovation, and healthcare
Company Size: Large (10,001+ employees), providing ample opportunities for career growth and collaboration
Founded: 1887, with a rich history and extensive experience in pharmaceutical research, development, and marketing
Company Description:
- Bristol Myers Squibb (BMS) is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases
- The company has a diverse portfolio of products to offer patients around the world, including therapies for oncology, hematology, immunology, cardiovascular disease, and fibrosis
- BMS is committed to helping patients prevail over serious disease, giving them new hope and transforming their lives
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
Company Website: www.bms.com
ASSUMPTION: As a large, established pharmaceutical company, BMS offers a stable work environment with extensive resources and opportunities for professional growth.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on the organization's marketing transformation
Reporting Structure: This role reports directly to the Senior Director, Global Marketing Transformation, and collaborates closely with various cross-functional partners
Work Arrangement: Hybrid, with 2-3 days on-site per week at the Princeton, NJ headquarters
Growth Opportunities:
- Potential to advance to a VP or higher-level role within the marketing transformation team or related areas
- Opportunities to expand influence and impact across the global marketing organization
- Chance to grow and develop leadership, strategic thinking, and change management skills
ASSUMPTION: This role offers significant growth potential for the right candidate, given its strategic nature and the organization's commitment to marketing transformation.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern, collaborative workspace at the Princeton, NJ headquarters
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- Princeton, NJ is located in central New Jersey, approximately one hour from New York City and Philadelphia
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment
- Princeton is home to several prestigious educational institutions, including Princeton University, and has a vibrant intellectual community
Work Schedule: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Leadership and change management capabilities
- Domain knowledge in content operations, program management, and AI-driven marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of AI-driven marketing and its application to the pharmaceutical industry
- Prepare examples of your experience leading global, cross-functional initiatives and driving change
- Be ready to discuss your approach to stakeholder engagement, communication, and training
ATS Keywords: Project Management, Content Operations, Program Management, AI-Driven Marketing, Change Management, Stakeholder Management, Leadership, Communication, Content Management Systems, Analytics Platforms, Omni-channel Marketing, Commercialization Processes, Digital Content Ecosystems
ASSUMPTION: As a large organization with a complex application process, it is essential to tailor your application materials and prepare thoroughly for each interview round to increase your chances of success.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, etc.)
- Project management tools (e.g., Asana, JIRA, Microsoft Project, etc.)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics, Tableau, etc.)
- AI-driven marketing tools (e.g., Albert, Persado, OneSpot, etc.)
ASSUMPTION: Familiarity with industry-standard content management systems, project management tools, and analytics platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion: We are driven by a deep desire to help patients prevail over serious disease
- Innovation: We embrace a culture of continuous learning and improvement
- Urgency: We act with a sense of purpose and a bias for action
- Accountability: We take personal responsibility for our actions and their outcomes
- Inclusion: We foster an environment where everyone feels valued and respected
- Integrity: We conduct ourselves with honesty, fairness, and transparency
Work Style:
- Collaborative: We work closely with cross-functional partners to achieve common goals
- Agile: We adapt quickly to change and embrace a test-and-learn mindset
- Data-driven: We use data to inform our decisions and measure our progress
- Patient-focused: We prioritize the needs of patients in all our actions
Self-Assessment Questions:
- How do you align with BMS's core values, particularly 'Passion' and 'Innovation'?
- How do you approach stakeholder engagement and communication in a matrixed organization?
- How do you balance strategic thinking with hands-on execution, especially in a hybrid work environment?
ASSUMPTION: Candidates should assess their fit with BMS's values and work style, as well as their ability to thrive in a hybrid work environment and matrixed organization.
⚠️ Potential Challenges
- Navigating a large, complex organization with multiple stakeholders
- Managing change and resistance to new processes and tools
- Balancing strategic initiatives with day-to-day operational demands
- Keeping up with the latest AI-driven marketing trends and technologies
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges require strong leadership, communication, and change management skills, as well as the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven marketing transformation within the pharmaceutical industry
- Unlike traditional marketing roles, this position requires a strong background in project management, change management, and stakeholder engagement
- Career progression may involve moving into senior marketing leadership or related strategic roles
ASSUMPTION: This role offers a unique opportunity to drive marketing transformation in a large, established pharmaceutical company, with potential for significant career growth and impact.
📝 Sample Projects
- Leading the implementation of an AI-driven content hub for a major pharmaceutical brand, resulting in a 30% increase in content production efficiency and a 20% improvement in customer engagement
- Collaborating with cross-functional partners to develop and execute a comprehensive change management plan for a global marketing process optimization initiative, achieving a 95% adoption rate and significant cost savings
- Spearheading the development and launch of a new AI-driven marketing tool, enabling marketers to create and optimize content at scale and improving campaign performance by 15%
ASSUMPTION: These projects demonstrate the candidate's ability to lead complex, cross-functional initiatives and drive meaningful business impact through AI-driven marketing and change management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing transformation strategy, and what are the key priorities for the first 90 days?
- What are the primary challenges facing the marketing organization, and how can this role address them?
- How does the company support the professional development and growth of employees in this role?
- What is the expected timeline for the implementation of the GenAI Content Hub, and how will progress be measured?
- How does the company foster a culture of innovation and continuous learning, particularly in the context of AI-driven marketing?
ASSUMPTION: These questions help candidates understand the strategic context, expectations, and growth opportunities associated with the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience leading global, cross-functional initiatives and driving change
- Research BMS's values, culture, and marketing transformation strategy to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
