📌 Core Information
🔹 Job Title: Director, Project Management Office - GenAI Content Hub
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, NJ
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading the development and implementation of GenAI tools and processes within the global commercialization workstream.
- Collaborating with cross-functional partners to drive adoption and embed revamped AI-driven processes, ensuring alignment with business goals.
- Facilitating seamless content planning and execution across brand teams, ensuring alignment with business goals and brand standards.
- Supporting the rollout of the marketing transformation program and specifically the GenAI content hub, including change management, stakeholder engagement, and process optimization.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and change management expertise to successfully drive AI-driven marketing initiatives across the organization.
📋 Key Responsibilities
✅ Lead the development and implementation of GenAI tools and ways of working within the global commercialization workstream, driving efficiency, transparency, and continuous improvement.
✅ Collaborate with senior leaders across Marketing, Product, Sales, and Operations to align content strategies with go-to-market plans and customer needs.
✅ Drive adoption of new tools, processes, and ways of working through effective communication, training, and support.
✅ Establish and maintain governance frameworks, KPIs, and reporting mechanisms to track progress, identify risks, and ensure accountability across initiatives.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project management to ensure successful implementation of AI-driven marketing processes and tools.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field (master’s preferred)
Experience: Minimum 10 years of experience in content operations, program management, or related fields
Required Skills:
- Proven track record of leading global, cross-functional initiatives in a matrixed organization
- Deep understanding of omni-channels and commercialization processes
- Strong leadership, communication, and stakeholder management skills
- Experience with content management systems, project management tools, and analytics platforms
- Experience in a global enterprise environment
- Familiarity with digital content ecosystems and omnichannel marketing
Preferred Skills:
- Experience with AI-driven marketing tools and platforms
- Knowledge of the pharmaceutical industry and its regulatory environment
ASSUMPTION: Given the strategic and cross-functional nature of this role, candidates with a strong background in content operations, program management, and change management are likely to be successful in this position.
💰 Compensation & Benefits
Salary Range: $189,000 - $229,500 per year (based on experience level and industry standards for this role)
Benefits:
- Medical, pharmacy, dental, and vision care
- Wellbeing support, including the BMS Living Life Better program and employee assistance programs (EAP)
- Financial well-being resources and a 401(K)
- Financial protection benefits, such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support
- Work-life programs, including paid national holidays, optional holidays, Global Shutdown Days, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
- Parental, caregiver, bereavement, and military leave
- Family care services, such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder, and pet care resources
- Other perks, such as tuition reimbursement and a recognition program
Working Hours: Full-time, with a hybrid work arrangement (2 days on-site)
ASSUMPTION: The provided salary range is based on industry standards for this role, experience level, and location. Final compensation will be decided based on demonstrated experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals
Company Size: 10,001+ employees (Enterprise)
Founded: 1887 (as a merger of two pharmaceutical companies)
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases.
- The company has a portfolio of products at various stages of development, from early research to late-stage clinical trials, and is committed to advancing science to transform patients' lives.
- Bristol Myers Squibb's mission is to give new hope to patients with serious diseases, and the company's vision is to transform patients' lives through science.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established pharmaceutical company with a strong focus on innovation, research and development, and improving patients' lives through its products.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Senior Director, Global Marketing Transformation and will collaborate with cross-functional partners across the organization.
Work Arrangement: Hybrid (2 days on-site)
Growth Opportunities:
- Potential to grow into a more senior role within the marketing transformation team or across the organization.
- Opportunities to gain experience in AI-driven marketing, change management, and cross-functional collaboration.
- Possibility to work on high-impact projects that drive significant business value and improve patient outcomes.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills and advance their careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site)
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- The Princeton, NJ office is located in Mercer County, approximately 45 miles southwest of New York City.
- The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and educational opportunities.
- Princeton is home to several major pharmaceutical and biotechnology companies, providing ample networking opportunities within the industry.
Work Schedule: Full-time, with a hybrid work arrangement (2 days on-site)
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining the benefits of in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the senior director or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Change management expertise
- Experience with AI-driven marketing tools and platforms
- Industry knowledge and regulatory understanding
Application Tips:
- Highlight your experience with cross-functional initiatives, change management, and AI-driven marketing tools.
- Tailor your resume and cover letter to emphasize the skills and experiences most relevant to this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to manage change.
- Research Bristol Myers Squibb's mission, vision, and values to demonstrate your cultural fit and alignment with the company's goals.
ATS Keywords: AI-driven marketing, content operations, program management, cross-functional initiatives, change management, pharmaceutical industry, regulatory environment
ASSUMPTION: The interview process will focus on assessing your strategic thinking, cross-functional collaboration, and change management skills, as well as your cultural fit with the company.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Project management tools (e.g., Asana, JIRA, or similar)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics, or similar)
- AI-driven marketing tools (e.g., Albert, Persado, or similar)
ASSUMPTION: Familiarity with industry-standard content management systems, project management tools, and analytics platforms is essential for this role. Experience with AI-driven marketing tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Innovation
- Sustainability
- Integrity
- Collaboration
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you approach driving change and adoption in a matrixed organization?
- Can you provide an example of a time when you successfully led a cross-functional initiative in a complex environment?
- How do you stay up-to-date with industry trends and emerging technologies in AI-driven marketing?
ASSUMPTION: Candidates who align with Bristol Myers Squibb's values and work style, and can demonstrate their ability to drive change, collaborate effectively, and stay current with industry trends, will be strong fits for this role.
⚠️ Potential Challenges
- Navigating a large, matrixed organization and building effective cross-functional relationships
- Managing change and driving adoption in a complex, global environment
- Keeping up with the fast-evolving landscape of AI-driven marketing tools and technologies
- Balancing the need for innovation with the regulatory requirements of the pharmaceutical industry
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to successfully navigate the complexities of this role.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven marketing transformation and cross-functional collaboration within the pharmaceutical industry.
- Compared to other marketing transformation roles, this position offers a greater emphasis on AI-driven tools and processes, as well as a stronger focus on change management and cross-functional collaboration.
- Career path opportunities may include progression into more senior roles within the marketing transformation team or across the organization, as well as potential transitions into other functions within the pharmaceutical industry.
ASSUMPTION: This role offers a unique combination of strategic, cross-functional, and change management responsibilities, making it an attractive opportunity for candidates looking to expand their skills and advance their careers in the pharmaceutical industry.
📝 Sample Projects
- Leading the development and implementation of a global AI-driven content hub, streamlining processes, and enhancing data insights to drive unparalleled customer experiences and improve patient outcomes.
- Collaborating with cross-functional partners to embed revamped AI-driven processes, ensuring alignment with business goals and brand standards, and driving adoption through effective communication, training, and support.
- Supporting the rollout of the marketing transformation program, including change management, stakeholder engagement, and process optimization, to drive efficiency, transparency, and continuous improvement.
ASSUMPTION: These projects reflect the strategic, cross-functional, and change management responsibilities of this role, highlighting the opportunity to drive significant business value and improve patient outcomes through AI-driven marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing transformation strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing transformation team, and how can this role help address them?
- How does the company support the professional development and growth of employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured and evaluated?
- How does the company foster a culture of innovation, collaboration, and continuous learning to drive AI-driven marketing initiatives?
ASSUMPTION: Asking these questions will help you better understand the role's context, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experiences relevant to this role, including your experience with cross-functional initiatives, change management, and AI-driven marketing tools.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to manage change.
- Research Bristol Myers Squibb's mission, vision, and values to demonstrate your cultural fit and alignment with the company's goals.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
