📌 Core Information
🔹 Job Title: Director, Public Relations
🔹 Company: Automation Anywhere
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Public Relations
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of public relations efforts to position Automation Anywhere as the leader in Agentic Process Automation (APA)
- Cross-functional collaboration with marketing, analyst relations, and product teams to craft cohesive storytelling
- Management of external PR agencies and cross-regional communications programs
- Proactive and reactive media engagement to secure standout coverage in top-tier and trade media
- Support for executives in key interviews and media engagements
ASSUMPTION: This role requires a strategic, data-driven, and adaptable PR professional with a strong media network and experience in enterprise tech, B2B SaaS, or AI/automation.
📋 Key Responsibilities
✅ Partner with the US PR agency to set clear expectations, campaign goals, and performance metrics
✅ Lead communications around major product launches, ensuring clear, compelling, and differentiated messaging
✅ Collaborate cross-functionally with marketing, analyst relations, and product teams to craft cohesive storytelling around AI-powered automation and the Autonomous Enterprise
✅ Maintain a pulse on the news cycle and drive proactive and reactive media opportunities through agency partners
✅ Collaborate with the VP of Communications and executive stakeholders to align media strategy with business priorities
✅ Manage and expand relationships with journalists and key influencers to build awareness and credibility in the market
✅ Ensure coverage reporting, sentiment tracking, and metrics dashboards are delivered regularly and tied to business outcomes
✅ Monitor media, competitor activity, and regulatory developments to proactively shape messaging and executive positioning in a fast-moving AI industry
✅ Prepare and support executives for key interviews and media engagements (briefing docs, prep sessions, etc.)
ASSUMPTION: This role requires a proactive, analytical, and adaptable PR professional with strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 12+ years of public relations experience, ideally in enterprise tech, B2B SaaS, or AI/automation
Required Skills:
- Strategic storytelling
- Media expertise
- Cross-functional collaboration
- Adaptability
- Analytical thinking
- Global perspective
Preferred Skills:
- Familiarity with AI, automation, or enterprise software
ASSUMPTION: This role requires a well-rounded PR professional with a strong strategic mindset and a proven track record in driving media impact.
💰 Compensation & Benefits
Salary Range: $210,000 - $240,000 per year
Benefits:
- Flexible work schedule / remote roles
- Unlimited Personal Time Off
- 12 holidays off per year
- 4 days volunteer time off per year
- 4 company "Achievement" days off per year
- Variety of health care and well-being benefits
- Paid family/parental leave
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on market data and considers the level of experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Agentic Process Automation (APA) and AI-powered automation solutions
Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 2005, with a history of innovation and leadership in the AI and automation space
Company Description:
- Automation Anywhere is a leader in agentic process automation, providing enterprise-grade AI-powered automation for mission-critical business processes
- The company's Agentic Process Automation System is powered by specialized AI and generative AI, offering process discovery, RPA, end-to-end process orchestration, document processing, and analytics
- Available in both public and private cloud environments, Automation Anywhere empowers organizations worldwide to drive innovation and accelerate business growth with Agentic Process Automation
Company Specialties:
- Automation Software
- BPO
- AI
- ML
- Shared Services
- SAP
- Artificial Intelligence
- OCR
- Process Automation
- Document Processing
- Automation
- Agentic Process Automation
- AI Agents
- RPA
- Robotic Process Automation
- Intelligent Automation
Company Website: https://www.automationanywhere.com
ASSUMPTION: Automation Anywhere is a well-established company with a strong reputation in the AI and automation industry, offering a robust platform for growth and innovation.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Public Relations
Reporting Structure: This role will have direct reports, including PR agency partners and potentially regional PR managers
Work Arrangement: Remote role, with the ability to work within any U.S. time zone
Growth Opportunities:
- Potential to expand the role's scope to include global PR management as the company grows
- Opportunities to collaborate with cross-functional teams, gaining exposure to various aspects of the business
- Chance to work on high-impact projects and drive significant business outcomes
ASSUMPTION: This role offers a unique opportunity to shape the global conversation about Agentic Process Automation and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a large talent pool and diverse market for AI and automation solutions
- The remote work arrangement provides flexibility and the ability to work from anywhere within the U.S.
- The U.S. market is mature and competitive, requiring a strategic and innovative approach to PR
Work Schedule: Full-time, with a flexible work schedule and unlimited PTO
ASSUMPTION: The remote work arrangement and flexible schedule allow for a better work-life balance and the ability to attract top talent from across the U.S.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (VP of Public Relations)
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Media relations and networking
- Cross-functional collaboration and communication
- Adaptability and problem-solving
- Alignment with Automation Anywhere's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past PR campaigns and their outcomes to discuss during the interview
- Research Automation Anywhere's industry and competitors to demonstrate your understanding of the market landscape
ATS Keywords: Public Relations, PR agencies, APA, AI, Media Relations, Strategic Storytelling, Cross-Functional Collaboration, Analytical Thinking, Adaptability, Agency Management, Product Launches, AI Agents, RPA, Robotic Process Automation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, media relations skills, and cultural fit within Automation Anywhere.
🛠️ Tools & Technologies
- Media monitoring and analytics tools (e.g., Mention, Brand24, or similar)
- Project management software (e.g., Asana, Trello, or similar)
- PR agency management platforms (e.g., Agility PR Solutions, Muck Rack, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The tools and technologies required for this role are standard in the PR industry and will be familiar to experienced candidates.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on measuring and optimizing performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you energized by challenge and change?
- Are you an effective communicator and collaborator, able to work well with diverse teams and stakeholders?
- Do you have a strong strategic mindset and the ability to distill complex technology into clear, engaging, and relevant stories?
ASSUMPTION: Automation Anywhere values candidates who are adaptable, strategic, and collaborative, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- The fast-paced nature of the AI industry may require quick pivoting and adaptability
- The competitive U.S. market may demand a strategic and innovative approach to PR
- The remote work arrangement may present unique communication and collaboration challenges
- The need to manage external PR agencies and cross-regional communications programs may require strong project management skills
ASSUMPTION: These challenges can be overcome with a proactive, adaptable, and strategic mindset, as well as strong communication and project management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on Agentic Process Automation (APA) and AI-powered automation solutions
- Compared to traditional PR roles, this position requires a deeper understanding of AI and automation technologies
- Career progression in this role may differ from more traditional PR paths, with opportunities to specialize in APA and AI-focused PR
ASSUMPTION: This role offers a unique opportunity to specialize in AI and automation PR, with a focus on driving business impact and shaping the global conversation about Agentic Process Automation.
📝 Sample Projects
- Developing and executing a strategic PR campaign to launch a new AI-powered automation product
- Managing a crisis communications situation related to a data breach or AI-related controversy
- Collaborating with cross-functional teams to create thought leadership content and secure high-profile speaking engagements
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and adaptable nature of the role, requiring a well-rounded PR professional with a strong strategic mindset.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what opportunities exist for expansion or evolution?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company support work-life balance, and what resources are available to help manage a remote work arrangement?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does the company foster a culture of innovation and continuous improvement, and what opportunities exist for professional growth and development?
ASSUMPTION: These interview questions will help assess the company's culture, growth opportunities, and the strategic importance of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past PR campaigns and their outcomes to discuss during the interview
- Research Automation Anywhere's industry and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
