📌 Core Information
🔹 Job Title: Director, Public Relations
🔹 Company: Melco Resorts & Entertainment
🔹 Location: Macau SAR
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing PR strategies across all mediums and developing international PR plans to build awareness and drive demand for Melco.
- Managing relationships with media, supporting executive interviews, and generating positive PR exposure for various campaigns.
- Leading a team and working with agencies to ensure consistent storytelling and positive PR exposure according to aligned communication calendars.
- Supporting internal communication and enhancing relationships with local government officials.
- Collaborating with other teams to enhance integrated communication and maximize impact.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and implement annual communication strategies and plans for Melco properties in Macau, with a focus on the PR category.
✅ Work with the Melco Group PR team to ensure consistent storytelling and support executive interview pitches and implementation.
✅ Pitch interview opportunities for property presidents and chefs per business request.
✅ Build, manage, and support brand relationships with journalists, celebrities, and agents for high visibility of Melco.
✅ Lead the team and agencies to generate qualified press releases on time to ensure positive PR exposure according to aligned communication calendars.
✅ Generate positive PR exposure for various campaigns.
✅ Lead planning and implementation of PR events.
✅ Support internal communication by working with the line manager and Group PR team.
✅ Support the line manager to enhance relationships with local government officials, including but not limited to MGTO, ICM, etc.
✅ Work with the Social Media team, Media team, Digital team, etc. to enhance integrated communication and maximize impact.
✅ Be responsible for PR budget forecast, planning, monitoring, and optimization to ensure spending efficiency.
✅ Demonstrate a commitment to building a PR talents pool through recruitment and coaching.
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: A bachelor’s degree or above in a relevant field.
Experience: 10-15 years of relevant work experience within the PR category in luxury retail, car, travel, entertainment, or hospitality industries. Candidates must be able to demonstrate success in proactively responding to a dynamic market.
Required Skills:
- Fluency in English (speaking and writing) is a must, Cantonese or Mandarin is a plus.
- Excellent leadership capabilities and charisma skills to influence, inspire, and motivate key stakeholders and employees around a single vision.
- Strong negotiating and confrontation skills.
- Exceptional intellectual, professional, and interpersonal agility with strong analytical and problem-solving skills.
- Ability to work collaboratively and communicate effectively with senior management teams.
- Ability to work in a fast-paced, busy, and somewhat stressful environment.
- Well-groomed, professional appearance.
Preferred Skills:
- Previous experience working in Asian markets.
- Strong presentation skills.
ASSUMPTION: Candidates with experience in the luxury or hospitality industry and a proven track record in PR will be best suited for this role.
💰 Compensation & Benefits
Salary Range: Industry standards for a Director of Public Relations role in Macau range from HKD 600,000 to HKD 900,000 per annum, depending on experience and qualifications. This estimate is based on market research and comparable roles in the region.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth within the organization.
- Working in a dynamic and multicultural environment.
Working Hours: Full-time position with standard working hours, although flexibility may be required to accommodate event schedules and deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's qualifications and experience. The final salary offer will be made at the discretion of the company.
📌 Applicant Insights
🔍 Company Context
Industry: Melco Resorts & Entertainment operates in the hospitality industry, focusing on casino gaming and entertainment resort facilities in Asia. The company is listed on the NASDAQ stock exchange under the ticker symbol MLCO.
Company Size: Melco Resorts & Entertainment has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Although the exact founding date is not specified, Melco Resorts & Entertainment has been operating in Macau since 2004 and has since expanded its presence in the region.
Company Description:
- Melco Resorts & Entertainment is an award-winning developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.
- The company currently operates several integrated entertainment resorts, luxury hotels, and electronic gaming machine operations in Macau, as well as a resort in the Philippines.
- Melco Resorts & Entertainment is committed to delivering world-class entertainment experiences and creating memorable moments for its guests.
Company Specialties:
- Casino gaming and entertainment resort facilities
- Luxury hotels and hospitality services
- Food and beverage offerings
- Retail and entertainment experiences
- Conferences and events
Company Website: http://www.melco-resorts.com
ASSUMPTION: Melco Resorts & Entertainment's extensive experience in the hospitality industry and commitment to delivering exceptional experiences make it an attractive employer for professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in public relations.
Reporting Structure: The Director of Public Relations will report directly to the line manager and work closely with the Melco Group PR team, as well as other departments such as Social Media, Media, and Digital teams.
Work Arrangement: This is an on-site, full-time position based in Macau. The role may require flexibility to accommodate event schedules and deadlines.
Growth Opportunities:
- Progression to a more senior role within the PR department or the organization.
- Expanding responsibilities and leading larger teams or projects.
- Gaining experience in a diverse and multicultural work environment.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Melco Resorts & Entertainment's offices are modern and professional, reflecting the company's commitment to delivering high-quality experiences.
Office Location(s): The primary office for this role is located in Macau SAR.
Geographic Context:
- Macau is a Special Administrative Region (SAR) of China, located on the southern coast of China, across the Pearl River Delta from Hong Kong.
- The territory is known for its casinos, luxury hotels, and cultural attractions, making it an ideal location for a career in the hospitality industry.
- Macau has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is full-time, with standard working hours. However, flexibility may be required to accommodate event schedules and deadlines.
ASSUMPTION: Macau's unique cultural and geographic context, combined with its thriving hospitality industry, makes it an attractive location for professionals seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Melco Resorts & Entertainment careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or video interview with the line manager and other relevant stakeholders to discuss the role, responsibilities, and expectations.
- Final interview or assessment, which may include a presentation or case study.
Key Assessment Areas:
- Communication skills, both verbal and written.
- Leadership and management capabilities.
- Strategic thinking and problem-solving skills.
- Cultural awareness and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the hospitality industry and Melco Resorts & Entertainment's unique value proposition.
- Prepare examples of your PR achievements and challenges overcome to showcase your capabilities during the interview.
ATS Keywords: Public Relations, Communication Strategy, Media Relations, Leadership, Negotiation, Presentation Skills, Analytical Skills, Problem-Solving, Team Collaboration, Stakeholder Management, Crisis Management, Event Planning, Budget Management, Coaching, Storytelling, Social Media
ASSUMPTION: Melco Resorts & Entertainment's recruitment process is designed to assess candidates' skills, experience, and cultural fit, ensuring that the most qualified and suitable candidates are selected for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR and communication software (e.g., Cision, Muck Rack, Agility PR Solutions)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's responsibilities and the projects they are working on.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional experiences
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Melco Resorts & Entertainment's core values, and how have you demonstrated these values in your previous roles?
- How do you approach building and maintaining relationships with key stakeholders, both internally and externally?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Melco Resorts & Entertainment values candidates who are passionate about delivering exceptional experiences, thrive in dynamic environments, and embody the company's core values.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require flexibility and adaptability to meet tight deadlines and manage multiple projects simultaneously.
- The role involves working with diverse stakeholders, both internally and externally, which may require strong communication and negotiation skills to manage expectations and build relationships.
- The role may require working irregular hours, including evenings and weekends, to accommodate event schedules and deadlines.
- The role is based in Macau, which may present cultural and linguistic challenges for candidates who are not familiar with the territory.
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced, dynamic environment will be best suited to overcome the potential challenges associated with this role.
📈 Similar Roles Comparison
- This role is similar to other Director of Public Relations positions in the hospitality industry, but may have a greater focus on international PR strategies and building relationships with key stakeholders in the Asian market.
- Compared to related roles in other industries, this position may require a deeper understanding of the hospitality industry and its unique challenges and opportunities.
- Career progression in this role may involve expanding responsibilities, leading larger teams, or moving into more senior roles within the organization.
ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of public relations strategies will be best suited for this role and its unique challenges and opportunities.
📝 Sample Projects
- Developing and implementing an international PR strategy to build awareness and drive demand for a new integrated resort opening in a key market.
- Managing a crisis communication plan in response to a negative media article or social media campaign targeting the company or one of its properties.
- Planning and executing a high-profile event, such as a grand opening or product launch, to generate positive PR exposure and attract media attention.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that may be encountered in this role, but are not exhaustive and may vary depending on the specific needs and priorities of the organization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall communication strategy for Melco Resorts & Entertainment, and how will my work contribute to the company's goals and objectives?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured against these priorities?
- How does Melco Resorts & Entertainment support the professional development and growth of its employees, and what opportunities are available for career advancement within the organization?
- What is the company's approach to work-life balance, and how does this role accommodate flexibility and personal responsibilities?
- How does Melco Resorts & Entertainment engage with and support its local communities and the broader region, and how can I contribute to these efforts in my role?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and its culture, and to assess whether the position is the right fit for their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Melco Resorts & Entertainment careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the hospitality industry and Melco Resorts & Entertainment's unique value proposition.
- Prepare examples of your PR achievements and challenges overcome to showcase your capabilities during the interview.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
